A data profile of the people who buy, follow and care about Confectionery in United Kingdom — modelled from more than twelve digital signal sources. Confectionery has an estimated audience of 7,664,393 people in United Kingdom.
The average Confectionery fan in United Kingdom is 41.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Cake decorating, Pets, New Look, with strongest over-indexing on Cake decorating (6.02× the country average).
Demographically, the Confectionery audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Individualism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Confectionery fan in United Kingdom is more female, around 41.6 years old, with strong Individualism tendencies and a notable affinity for Cake decorating.
The key figures that characterise the Confectionery profile in United Kingdom.
70.9% are female, 29.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 41.6 |
| Estimated audience size | 7,664,393 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Confectionery audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 11.5% |
| Brazil | 8.3% |
Where the Confectionery audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~5.5M | 1.49× | |
| 02 | Scotland | ~1M | 1.49× | |
| 03 | Northern Ireland | ~300K | 1.27× | |
| 04 | Wales | ~500K | 1.21× | |
| 05 | Yorkshire and the Humber | ~500K | 0.89× | |
| 06 | West Midlands | ~300K | 0.88× | |
| 07 | North East | ~200K | 0.78× | |
| 08 | South East | ~700K | 0.73× | |
| 09 | East Midlands | ~400K | 0.66× | |
| 10 | South West | ~400K | 0.62× | |
| 11 | East of England | ~400K | 0.60× | |
| 12 | North West | ~400K | 0.50× |
The strongest cross-interests of the Confectionery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cake decorating | Food & Beverages | 6.02× | ||
| 02 | Chocolate cake | Food & Beverages | 5.77× | ||
| 03 | The Works | Shopping | 3.43× | ||
| 04 | Pastry | Food & Beverages | 3.41× | ||
| 05 | Cupcake | Food & Beverages | 3.20× | ||
| 06 | New Look | Fashion & Accessoires | 2.83× | ||
| 07 | Bakery | Food & Beverages | 2.78× | ||
| 08 | Primark | Shopping | 2.40× | ||
| 09 | Matalan | Shopping | 2.32× | ||
| 10 | Debenhams | Fashion & Accessoires | 2.14× | ||
| 11 | Cake | Food & Beverages | 2.07× | ||
| 12 | Home Bargains | Shopping | 2.02× | ||
| 13 | Cuisine | Food & Beverages | 1.85× | ||
| 14 | Harry Potter | Movies & TV | 1.81× | ||
| 15 | Pets | Pets & Animals | 1.74× | ||
| 16 | Woman | Kids & Family | 1.71× | ||
| 17 | Shoes | Fashion & Accessoires | 1.61× | ||
| 18 | Beverages | Food & Beverages | 1.60× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.55× | ||
| 20 | Restaurants | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.78× | |
| Mindfulness | BALANCE | 1.64× | |
| Healthy Lifestyle | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Risk Appetite | THRILL | 0.73× |
Confectionery has an estimated audience of 7,664,393 people in United Kingdom, concentrated in England and Scotland.
70.9% of Confectionery fans are female, 29.1% are male, with an average age of 41.6 years.
Confectionery fans show strongest brand affinity for Cake decorating (6.02×), Pets (1.74×), and New Look (2.83×) over the country average.
Confectionery fans in United Kingdom are most concentrated in England (reach ~5.5M), Scotland (reach ~1M), and South East (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Confectionery itself, the audience over-indexes on Pets (1.74×), New Look (2.83×), Primark (2.4×), and Matalan (2.32×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Confectionery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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