Rascasse Audience Intelligence

Confectionery Audience in Mexico

A data profile of the people who buy, follow and care about Confectionery in Mexico — modelled from more than twelve digital signal sources. Confectionery has an estimated audience of 4,145,544 people in Mexico.

#445among Topic in Mexico#47in Food & Beverages

The average Confectionery fan in Mexico is 32.1 years old, more female, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Confectionery profile in Mexico.

Audience size
4.1M
in Mexico
Gender
63.2%♀
36.8% male
Age
32.1
average years
Country rank
#655
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Confectionery fans

63.2% are female, 36.8% are male, average age 32.1.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Confectionery audience in Mexico
MetricValue
Female63.2%
Male36.8%
Average age32.1
Estimated audience size4,145,544
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Confectionery audience in Mexico
Age bracketShare%
16-1937%
20-2923%
30-3917%
40-4915%
50+7%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Confectionery audience comes from Mexico.

Worldwide audience distribution share by country for Confectionery
CountryShare
United States13.3%
Japan11.5%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Confectionery audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Confectionery fans by region: top regions in Mexico
#RegionReachAffinity×
01State of Mexico~600K1.13×
02Colima~30K1.11×
03Baja California Sur~40K1.09×
04Nayarit~40K1.06×
05Zacatecas~60K1.05×
06Tlaxcala~50K1.05×
07Durango~60K1.03×
08Aguascalientes~50K1.01×
09Guerrero~100K1.00×
10Nuevo Leon~200K0.99×
11Baja California~200K0.99×
12Morelos~70K0.99×
13Yucatan~80K0.98×
14Chiapas~100K0.97×
15Coahuila de Zaragoza~100K0.97×
16Chihuahua~100K0.96×
17Michoacan de Ocampo~100K0.96×
18Hidalgo~100K0.96×
19Jalisco~300K0.95×
20Guanajuato~200K0.93×
21Veracruz (state)~200K0.92×
22Puebla~200K0.92×
23Distrito Federal~500K0.85×
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Confectionery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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