Confectionery Audience in Italy
Confectionery has an estimated audience of 12,948,266 people in Italy. 67.6% are female, 32.4% are male, average age 44.3. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Message in a Bottle (film), Cake, TEZENIS, Artificial nails, Consumer electronics.
The average Confectionery fan in Italy is 44.3 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Message in a Bottle (film), Cake, TEZENIS, with strongest over-indexing on Message in a Bottle (film) (2.31× the country average). Demographically, the Confectionery audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Confectionery fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 44.3 |
| Estimated audience size | 12,948,266 |
Audience persona
The typical Confectionery fan in Italy is more female, around 44.3 years old, with strong Extroversion tendencies and a notable affinity for Message in a Bottle (film).
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,404,887 | 1.06× |
| Lazio | 1,191,627 | 0.75× |
| Veneto | 973,103 | 0.95× |
| Emilia-Romagna | 963,179 | 0.91× |
| Piedmont | 670,000 | 0.7× |
| Campania | 635,028 | 0.44× |
| Sicilia | 597,547 | 0.53× |
| Tuscany | 555,698 | 0.65× |
| Puglia | 353,902 | 0.4× |
| Trentino-Alto Adige/Südtirol | 269,869 | 1.1× |
| Liguria | 247,289 | 0.68× |
| Calabria | 213,986 | 0.54× |
| Friuli-Venezia Giulia | 194,181 | 0.8× |
| Basilicata | 191,178 | 1.62× |
| Umbria | 186,196 | 0.89× |
| Sardinia | 182,548 | 0.5× |
| Abruzzo | 171,841 | 0.6× |
| Molise | 160,742 | 2.62× |
| Marche | 154,958 | 0.48× |
| Aosta Valley | 112,275 | 3.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Message in a Bottle (film) | 2.31× | Movies & TV |
| Cake | 3× | Food & Beverages |
| TEZENIS | 3.52× | Fashion & Accessoires |
| Artificial nails | 3.53× | Beauty & Wellness |
| Consumer electronics | 1.51× | Technology & Electronics |
| Calzedonia | 3.85× | Fashion & Accessoires |
| Primark | 2.67× | Shopping |
| Nail salon | 3.58× | Beauty & Wellness |
| Pedicure | 3.27× | Beauty & Wellness |
| Manicure | 3.14× | Beauty & Wellness |
| Birthday cake | 5.78× | Food & Beverages |
| Pastry | 2.14× | Food & Beverages |
| Wedding cake | 3.79× | Food & Beverages |
| Nail art | 2.94× | Beauty & Wellness |
| Woman | 1.71× | Kids & Family |
| Cake decorating | 3.98× | Food & Beverages |
| Skirt | 2.52× | Fashion & Accessoires |
| Eyelash | 2.95× | Beauty & Wellness |
| OVS | 2.72× | Fashion & Accessoires |
| Candy | 2.85× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.38 |
| DIY Mentality | THRILL | 1.33 |
| Creativity | OPEN | 1.18 |
| Community Orientation | OPEN | 1.18 |
| Convenience Orientation | PREMIUM | 1.14 |
| Indulgence | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 11.5% |
| Brazil | 8.3% |
See Confectionery audiences in other countries
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Confectionery have in Italy?
Confectionery has an estimated audience of 12,948,266 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Confectionery fans?
67.6% of Confectionery fans are female, 32.4% are male, with an average age of 44.3 years.
Which brands do Confectionery fans like most?
Confectionery fans show strongest brand affinity for Message in a Bottle (film) (2.31×), Cake (3×), and TEZENIS (3.52×) over the country average.
Where do Confectionery fans live in Italy?
Confectionery fans in Italy are most concentrated in Lombardy (reach 2,404,887), Lazio (reach 1,191,627), and Veneto (reach 973,103). These three regions account for the largest share of the active audience.
What other brands do Confectionery fans also like?
Beyond Confectionery itself, the audience over-indexes on Cake (3×), TEZENIS (3.52×), Artificial nails (3.53×), and Consumer electronics (1.51×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Confectionery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.