A data profile of the people who buy, follow and care about Confectionery in Italy — modelled from more than twelve digital signal sources. Confectionery has an estimated audience of 12,948,266 people in Italy.
The average Confectionery fan in Italy is 44.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Message in a Bottle (film), Cake, TEZENIS, with strongest over-indexing on Message in a Bottle (film) (2.31× the country average).
Demographically, the Confectionery audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Confectionery fan in Italy is more female, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Confectionery profile in Italy.
67.6% are female, 32.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 44.3 |
| Estimated audience size | 12,948,266 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Confectionery audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 11.5% |
| Brazil | 8.3% |
Where the Confectionery audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~40K | 1.30× | |
| 02 | Molise | ~70K | 1.17× | |
| 03 | Basilicata | ~100K | 1.07× | |
| 04 | Lombardy | ~2.5M | 1.04× | |
| 05 | Trentino-Alto Adige/Südtirol | ~200K | 1.02× | |
| 06 | Umbria | ~200K | 0.99× | |
| 07 | Veneto | ~1M | 0.98× | |
| 08 | Friuli-Venezia Giulia | ~200K | 0.97× | |
| 09 | Emilia-Romagna | ~1M | 0.96× | |
| 10 | Abruzzo | ~300K | 0.96× | |
| 11 | Calabria | ~400K | 0.95× | |
| 12 | Liguria | ~300K | 0.95× | |
| 13 | Sardinia | ~300K | 0.94× | |
| 14 | Marche | ~300K | 0.94× | |
| 15 | Piedmont | ~900K | 0.91× | |
| 16 | Puglia | ~800K | 0.90× | |
| 17 | Tuscany | ~800K | 0.90× | |
| 18 | Sicilia | ~1M | 0.89× | |
| 19 | Lazio | ~1.5M | 0.88× | |
| 20 | Campania | ~1M | 0.86× |
The strongest cross-interests of the Confectionery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birthday cake | Food & Beverages | 5.78× | ||
| 02 | Cake decorating | Food & Beverages | 3.98× | ||
| 03 | Calzedonia | Fashion & Accessoires | 3.85× | ||
| 04 | Wedding cake | Food & Beverages | 3.79× | ||
| 05 | Nail salon | Beauty & Wellness | 3.58× | ||
| 06 | Artificial nails | Beauty & Wellness | 3.53× | ||
| 07 | TEZENIS | Fashion & Accessoires | 3.52× | ||
| 08 | Pedicure | Beauty & Wellness | 3.27× | ||
| 09 | Manicure | Beauty & Wellness | 3.14× | ||
| 10 | Cake | Food & Beverages | 3.00× | ||
| 11 | Eyelash | Beauty & Wellness | 2.95× | ||
| 12 | Nail art | Beauty & Wellness | 2.94× | ||
| 13 | Candy | Food & Beverages | 2.85× | ||
| 14 | OVS | Fashion & Accessoires | 2.72× | ||
| 15 | Primark | Shopping | 2.67× | ||
| 16 | Skirt | Fashion & Accessoires | 2.52× | ||
| 17 | Message in a Bottle (film) | Movies & TV | 2.31× | ||
| 18 | Pastry | Food & Beverages | 2.14× | ||
| 19 | Woman | Kids & Family | 1.71× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.64× | |
| Creativity | OPEN | 1.58× | |
| Individualism | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.52× | |
| Patriotism | CONSERVATISM | 0.53× | |
| Risk Appetite | THRILL | 0.73× |
Confectionery has an estimated audience of 12,948,266 people in Italy, concentrated in Lombardy and Lazio.
67.6% of Confectionery fans are female, 32.4% are male, with an average age of 44.3 years.
Confectionery fans show strongest brand affinity for Message in a Bottle (film) (2.31×), Cake (3×), and TEZENIS (3.52×) over the country average.
Confectionery fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Confectionery itself, the audience over-indexes on Cake (3×), TEZENIS (3.52×), Artificial nails (3.53×), and Calzedonia (3.85×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Confectionery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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