Pastry Audience in Italy
Pastry has an estimated audience of 15,979,780 people in Italy. 64.5% are female, 35.5% are male, average age 43.6. Top regions: Lazio, Lombardy, Campania. Top brand affinities: Confectionery, Cake, Flour, Dough, Sweetness.
The average Pastry fan in Italy is 43.6 years old, more female, and lives primarily in Lazio. The audience is concentrated in Lazio, Lombardy, Campania. Top brand affinities include Confectionery, Cake, Flour, with strongest over-indexing on Confectionery (1.72× the country average). Demographically, the Pastry audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Creativity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Pastry fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 43.6 |
| Estimated audience size | 15,979,780 |
Audience persona
The typical Pastry fan in Italy is more female, around 43.6 years old, with strong Creativity tendencies and a notable affinity for Confectionery.
Pastry fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | ~4.5M | 2.27× |
| Lombardy | ~3M | 1.08× |
| Campania | ~2.5M | 1.28× |
| Tuscany | ~2.5M | 2.14× |
| Veneto | ~2M | 1.46× |
| Sicilia | ~2M | 1.3× |
| Emilia-Romagna | ~1M | 0.89× |
| Puglia | ~1M | 0.97× |
| Piedmont | ~900K | 0.75× |
| Liguria | ~500K | 1.16× |
| Sardinia | ~500K | 1.07× |
| Calabria | ~400K | 0.74× |
| Trentino-Alto Adige/Südtirol | ~400K | 1.19× |
| Marche | ~300K | 0.72× |
| Friuli-Venezia Giulia | ~300K | 0.9× |
| Abruzzo | ~300K | 0.75× |
| Umbria | ~200K | 0.85× |
| Basilicata | ~100K | 0.88× |
| Molise | ~70K | 0.92× |
| Aosta Valley | ~40K | 0.95× |
Top brand affinities of Pastry fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Confectionery | 1.72× | Food & Beverages |
| Cake | 1.68× | Food & Beverages |
| Flour | 1.71× | Food & Beverages |
| Dough | 1.8× | Food & Beverages |
| Sweetness | 1.73× | Food & Beverages |
| Bakery | 1.73× | Food & Beverages |
| Baking | 1.51× | Food & Beverages |
| Cake decorating | 2.08× | Food & Beverages |
| Chocolate cake | 2.11× | Food & Beverages |
| Ciutat Vella | 1.7× | Travel & Leisure |
| Baking powder | 1.94× | Food & Beverages |
| Shortening | 2.25× | Health |
| Cheesecake | 1.68× | Food & Beverages |
| Cupcake | 1.54× | Food & Beverages |
| Saffron | 1.55× | Food & Beverages |
| Chocolate brownie | 1.76× | Food & Beverages |
| Bomboniere | 1.52× | Home & Garden |
| Bijou (jewellery) | 1.62× | Fashion & Accessoires |
| Pancake | 1.54× | Food & Beverages |
| Birthday cake | 1.57× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.06 |
| Spirituality | BALANCE | 0.99 |
| Price Sensitivity | PREMIUM | 0.97 |
| Family Orientation | CONSERVATISM | 0.96 |
| Tradition | CONSERVATISM | 0.95 |
| Quality Awareness | PREMIUM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| Italy | 7.7% |
| Japan | 6.7% |
See Pastry audiences in other countries
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Pastry have in Italy?
Pastry has an estimated audience of 15,979,780 people in Italy, concentrated in Lazio and Lombardy.
What is the gender split and age of Pastry fans?
64.5% of Pastry fans are female, 35.5% are male, with an average age of 43.6 years.
Which brands do Pastry fans like most?
Pastry fans show strongest brand affinity for Confectionery (1.72×), Cake (1.68×), and Flour (1.71×) over the country average.
Where do Pastry fans live in Italy?
Pastry fans in Italy are most concentrated in Lazio (reach ~4.5M), Lombardy (reach ~3M), and Campania (reach ~2.5M). These three regions account for the largest share of the active audience.
What other brands do Pastry fans also like?
Beyond Pastry itself, the audience over-indexes on Cake (1.68×), Flour (1.71×), Dough (1.8×), and Sweetness (1.73×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.