A data profile of the people who buy, follow and care about Baking powder in Italy — modelled from more than twelve digital signal sources. Baking powder has an estimated audience of 3,587,027 people in Italy.
The average Baking powder fan in Italy is 45.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Dough, Shortening, Message in a Bottle (film), with strongest over-indexing on Dough (5.62× the country average).
Demographically, the Baking powder audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Baking powder fan in Italy is more female, around 45.9 years old, with strong Indulgence tendencies and a notable affinity for Dough.
The key figures that characterise the Baking powder profile in Italy.
69.6% are female, 30.4% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 45.9 |
| Estimated audience size | 3,587,027 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Baking powder audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 17.3% |
| United States | 17.0% |
| Mexico | 7.2% |
Where the Baking powder audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~900K | 1.42× | |
| 02 | Emilia-Romagna | ~400K | 1.26× | |
| 03 | Lazio | ~500K | 1.24× | |
| 04 | Tuscany | ~300K | 1.21× | |
| 05 | Veneto | ~300K | 1.19× | |
| 06 | Piedmont | ~300K | 1.12× | |
| 07 | Friuli-Venezia Giulia | ~70K | 1.10× | |
| 08 | Campania | ~400K | 1.05× | |
| 09 | Sicilia | ~300K | 0.98× | |
| 10 | Liguria | ~100K | 0.98× | |
| 11 | Trentino-Alto Adige/Südtirol | ~70K | 0.97× | |
| 12 | Aosta Valley | ~9K | 0.97× | |
| 13 | Marche | ~90K | 0.95× | |
| 14 | Molise | ~20K | 0.95× | |
| 15 | Puglia | ~200K | 0.94× | |
| 16 | Abruzzo | ~70K | 0.94× | |
| 17 | Basilicata | ~30K | 0.94× | |
| 18 | Calabria | ~100K | 0.92× | |
| 19 | Umbria | ~50K | 0.92× | |
| 20 | Sardinia | ~90K | 0.89× |
The strongest cross-interests of the Baking powder audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shortening | Health | 9.64× | ||
| 02 | Dough | Food & Beverages | 5.62× | ||
| 03 | Sal da Vinci | Movies & TV | 4.03× | ||
| 04 | Grocery store | Food & Beverages | 3.67× | ||
| 05 | Culinary art | Arts & Culture | 3.52× | ||
| 06 | Customer service | Business & Career | 3.40× | ||
| 07 | Refrigerator | Home & Garden | 3.33× | ||
| 08 | Roof | Home & Garden | 3.32× | ||
| 09 | Milk | Food & Beverages | 3.31× | ||
| 10 | Concrete | Home & Garden | 3.24× | ||
| 11 | Coop | Food & Beverages | 3.21× | ||
| 12 | Brick | Home & Garden | 3.19× | ||
| 13 | Plumbing | Home & Garden | 3.13× | ||
| 14 | Door | Home & Garden | 3.06× | ||
| 15 | Message in a Bottle (film) | Movies & TV | 2.81× | ||
| 16 | Lidl | Shopping | 2.54× | ||
| 17 | Conad | Shopping | 2.33× | ||
| 18 | Woman | Kids & Family | 2.14× | ||
| 19 | Tgcom24 | Movies & TV | 1.86× | ||
| 20 | Arts and music | Arts & Culture | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.23× | |
| Convenience Orientation | PREMIUM | 1.88× | |
| Community Orientation | OPEN | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Risk Appetite | THRILL | 0.90× | |
| Social Media Usage | JOY | 0.91× |
Baking powder has an estimated audience of 3,587,027 people in Italy, concentrated in Lombardy and Lazio.
69.6% of Baking powder fans are female, 30.4% are male, with an average age of 45.9 years.
Baking powder fans show strongest brand affinity for Dough (5.62×), Shortening (9.64×), and Message in a Bottle (film) (2.81×) over the country average.
Baking powder fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Baking powder itself, the audience over-indexes on Shortening (9.64×), Message in a Bottle (film) (2.81×), Sal da Vinci (4.03×), and Coop (3.21×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Baking powder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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