Rascasse Audience Intelligence

Dough Audience in Italy

A data profile of the people who buy, follow and care about Dough in Italy — modelled from more than twelve digital signal sources. Dough has an estimated audience of 8,154,090 people in Italy.

#4among Sweet in Italy#483among Topic in Italy#59in Food & Beverages

The average Dough fan in Italy is 45.7 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dough profile in Italy.

Audience size
8.2M
in Italy
Gender
59.7%♀
40.3% male
Age
45.7
average years
Country rank
#683
Topic in Italy
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dough fans

59.7% are female, 40.3% are male, average age 45.7.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Dough audience in Italy
MetricValue
Female59.7%
Male40.3%
Average age45.7
Estimated audience size8,154,090
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Dough audience in Italy
Age bracketShare%
16-197%
20-2913%
30-3921%
40-4924%
50+35%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Dough audience comes from Italy.

Worldwide audience distribution share by country for Dough
CountryShare
United States26.4%
Italy9.1%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dough audience in Italy is strongest.

Fig. 05

Top regions by affinity

Dough fans by region: top regions in Italy
#RegionReachAffinity×
01Lombardy~2M1.40×
02Emilia-Romagna~800K1.15×
03Veneto~700K1.11×
04Piedmont~700K1.10×
05Tuscany~600K1.08×
06Lazio~1M1.05×
07Friuli-Venezia Giulia~200K1.04×
08Aosta Valley~20K1.04×
09Trentino-Alto Adige/Südtirol~200K1.03×
10Sicilia~700K1.02×
11Molise~40K1.01×
12Campania~900K0.97×
13Basilicata~70K0.97×
14Puglia~500K0.96×
15Liguria~200K0.94×
16Marche~200K0.94×
17Umbria~100K0.94×
18Sardinia~200K0.93×
19Abruzzo~200K0.93×
20Calabria~200K0.92×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Dough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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