A data profile of the people who buy, follow and care about Ice cream in Italy — modelled from more than twelve digital signal sources. Ice cream has an estimated audience of 6,842,233 people in Italy.
The average Ice cream fan in Italy is 40.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Desserts, Gelato, Cake, with strongest over-indexing on Desserts (1.55× the country average).
Demographically, the Ice cream audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Ice cream fan in Italy is more female, around 40.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Desserts.
The key figures that characterise the Ice cream profile in Italy.
63.5% are female, 36.5% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 40.9 |
| Estimated audience size | 6,842,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Ice cream audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 9.3% |
| Italy | 5.0% |
Where the Ice cream audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~300K | 2.02× | |
| 02 | Sardinia | ~300K | 1.59× | |
| 03 | Tuscany | ~700K | 1.56× | |
| 04 | Veneto | ~800K | 1.45× | |
| 05 | Aosta Valley | ~20K | 1.36× | |
| 06 | Lazio | ~1M | 1.32× | |
| 07 | Sicilia | ~700K | 1.24× | |
| 08 | Liguria | ~200K | 1.23× | |
| 09 | Emilia-Romagna | ~700K | 1.19× | |
| 10 | Friuli-Venezia Giulia | ~100K | 1.05× | |
| 11 | Lombardy | ~1M | 0.95× | |
| 12 | Puglia | ~400K | 0.94× | |
| 13 | Campania | ~700K | 0.93× | |
| 14 | Molise | ~30K | 0.79× | |
| 15 | Basilicata | ~50K | 0.75× | |
| 16 | Umbria | ~70K | 0.64× | |
| 17 | Calabria | ~100K | 0.57× | |
| 18 | Piedmont | ~300K | 0.54× | |
| 19 | Abruzzo | ~70K | 0.46× | |
| 20 | Marche | ~70K | 0.44× |
The strongest cross-interests of the Ice cream audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frozen dessert | Food & Beverages | 3.93× | ||
| 02 | Gelato | Food & Beverages | 3.40× | ||
| 03 | Cheesecake | Food & Beverages | 2.60× | ||
| 04 | Chocolate brownie | Food & Beverages | 2.48× | ||
| 05 | Birthday cake | Food & Beverages | 2.41× | ||
| 06 | Chocolate cake | Food & Beverages | 2.32× | ||
| 07 | Cake decorating | Food & Beverages | 2.17× | ||
| 08 | Cupcake | Food & Beverages | 2.15× | ||
| 09 | Yogurt | Food & Beverages | 1.93× | ||
| 10 | Bakery | Food & Beverages | 1.84× | ||
| 11 | Cookie | Food & Beverages | 1.84× | ||
| 12 | Wedding cake | Food & Beverages | 1.72× | ||
| 13 | Snack food | Food & Beverages | 1.67× | ||
| 14 | Online food ordering | Food & Beverages | 1.65× | ||
| 15 | MilanoToday | News | 1.59× | ||
| 16 | Mother's Day | Kids & Family | 1.57× | ||
| 17 | Desserts | Food & Beverages | 1.55× | ||
| 18 | Cake | Food & Beverages | 1.53× | ||
| 19 | Breakfast | Food & Beverages | 1.51× | ||
| 20 | Candy | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.15× | |
| Convenience Orientation | PREMIUM | 1.15× | |
| Indulgence | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Social Media Usage | JOY | 0.95× |
Ice cream has an estimated audience of 6,842,233 people in Italy, concentrated in Lombardy and Lazio.
63.5% of Ice cream fans are female, 36.5% are male, with an average age of 40.9 years.
Ice cream fans show strongest brand affinity for Desserts (1.55×), Gelato (3.4×), and Cake (1.53×) over the country average.
Ice cream fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~1M), and Veneto (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Ice cream itself, the audience over-indexes on Gelato (3.4×), Cake (1.53×), Bakery (1.84×), and Cheesecake (2.6×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Ice cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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