A data profile of the people who buy, follow and care about Ice cream in Brazil — modelled from more than twelve digital signal sources. Ice cream has an estimated audience of 6,584,256 people in Brazil.
The average Ice cream fan in Brazil is 38.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Gelato, Mall Plaza, Desserts, with strongest over-indexing on Gelato (6.43× the country average).
Demographically, the Ice cream audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Ice cream fan in Brazil is more female, around 38.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Gelato.
The key figures that characterise the Ice cream profile in Brazil.
74.0% are female, 26.0% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 38.7 |
| Estimated audience size | 6,584,256 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Ice cream audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 9.3% |
| Italy | 5.0% |
Where the Ice cream audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~2M | 1.27× | |
| 02 | Federal District | ~100K | 1.26× | |
| 03 | Rio de Janeiro | ~800K | 1.24× | |
| 04 | Espírito Santo | ~200K | 1.21× | |
| 05 | Rio Grande do Norte | ~100K | 1.07× | |
| 06 | Santa Catarina | ~300K | 1.05× | |
| 07 | Bahia | ~400K | 1.03× | |
| 08 | Pernambuco | ~300K | 1.03× | |
| 09 | Amazonas | ~100K | 1.03× | |
| 10 | Tocantins | ~40K | 1.03× | |
| 11 | Maranhão | ~200K | 1.01× | |
| 12 | Amapá | ~20K | 1.01× | |
| 13 | Mato Grosso do Sul | ~100K | 1.00× | |
| 14 | Piauí | ~90K | 1.00× | |
| 15 | Paraná | ~400K | 0.98× | |
| 16 | Paraíba | ~100K | 0.97× | |
| 17 | Sergipe | ~70K | 0.96× | |
| 18 | Rondônia | ~50K | 0.96× | |
| 19 | Ceará | ~300K | 0.95× | |
| 20 | Goiás | ~200K | 0.95× | |
| 21 | Roraima | ~20K | 0.95× | |
| 22 | Alagoas | ~90K | 0.94× | |
| 23 | Acre | ~20K | 0.93× | |
| 24 | Pará | ~200K | 0.92× | |
| 25 | Mato Grosso | ~100K | 0.86× | |
| 26 | Rio Grande do Sul | ~300K | 0.85× | |
| 27 | Minas Gerais | ~600K | 0.82× |
The strongest cross-interests of the Ice cream audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frozen dessert | Food & Beverages | 8.00× | ||
| 02 | Mall Plaza | Shopping | 6.71× | ||
| 03 | Gelato | Food & Beverages | 6.43× | ||
| 04 | Sodiê Doces | Food & Beverages | 4.37× | ||
| 05 | Strawberry | Food & Beverages | 3.73× | ||
| 06 | Nestlé | Food & Beverages | 2.14× | ||
| 07 | Cacau Show | Food & Beverages | 2.04× | ||
| 08 | Christmas | Kids & Family | 1.96× | ||
| 09 | Culinary art | Arts & Culture | 1.86× | ||
| 10 | Fruit | Food & Beverages | 1.81× | ||
| 11 | Pastry | Food & Beverages | 1.78× | ||
| 12 | Assaí | Food & Beverages | 1.75× | ||
| 13 | Homemaking | Home & Garden | 1.69× | ||
| 14 | Desserts | Food & Beverages | 1.67× | ||
| 15 | Milk | Food & Beverages | 1.61× | ||
| 16 | Galinha Pintadinha | Movies & TV | 1.58× | ||
| 17 | Cupcake | Food & Beverages | 1.58× | ||
| 18 | Bakery | Food & Beverages | 1.55× | ||
| 19 | Atacadão | Shopping | 1.53× | ||
| 20 | Coffeehouses | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.26× | |
| Price Sensitivity | PREMIUM | 1.24× | |
| Indulgence | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Risk Appetite | THRILL | 0.86× | |
| Patriotism | CONSERVATISM | 0.91× |
Ice cream has an estimated audience of 6,584,256 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
74.0% of Ice cream fans are female, 26.0% are male, with an average age of 38.7 years.
Ice cream fans show strongest brand affinity for Gelato (6.43×), Mall Plaza (6.71×), and Desserts (1.67×) over the country average.
Ice cream fans in Brazil are most concentrated in São Paulo (reach ~2M), Rio de Janeiro (reach ~800K), and Minas Gerais (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Ice cream itself, the audience over-indexes on Mall Plaza (6.71×), Desserts (1.67×), Fruit (1.81×), and Cacau Show (2.04×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ice cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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