A data profile of the people who buy, follow and care about Homemaking in Brazil — modelled from more than twelve digital signal sources. Homemaking has an estimated audience of 8,940,667 people in Brazil.
Homemaking has an estimated audience of 8,940,667 people in Brazil. 77.6% are female, 22.4% are male, average age 41.8. Top brand affinities: True Detective, Family, Spas, MSN, Happiness.
Top brand affinities include True Detective, Family, Spas, with strongest over-indexing on True Detective (3.15× the country average).
Demographically, the Homemaking audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, DIY Mentality.
The typical Homemaking fan in Brazil is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for True Detective.
The key figures that characterise the Homemaking profile in Brazil.
77.6% are female, 22.4% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 41.8 |
| Estimated audience size | 8,940,667 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Homemaking audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 18.4% |
| Japan | 6.8% |
The strongest cross-interests of the Homemaking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True Detective | Movies & TV | 3.15× | ||
| 02 | Local food | Food & Beverages | 2.37× | ||
| 03 | Bossa nova | Music & Radio | 2.15× | ||
| 04 | MSN | News | 2.02× | ||
| 05 | mulheres | Movies & TV | 1.91× | ||
| 06 | Spas | Beauty & Wellness | 1.82× | ||
| 07 | Air travel | Travel & Leisure | 1.77× | ||
| 08 | Lojas Americanas | Shopping | 1.74× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.73× | ||
| 10 | Renovation | Home & Garden | 1.73× | ||
| 11 | Happiness | Health | 1.65× | ||
| 12 | JusBrasil | Internet & Social Media | 1.65× | ||
| 13 | Google Maps | Internet & Social Media | 1.65× | ||
| 14 | Riachuelo | Shopping | 1.63× | ||
| 15 | Desserts | Food & Beverages | 1.59× | ||
| 16 | PCI Concursos | Shopping | 1.54× | ||
| 17 | Flower | Home & Garden | 1.54× | ||
| 18 | Family | Kids & Family | 1.52× | ||
| 19 | Bars | Travel & Leisure | 1.52× | ||
| 20 | Sewing | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.75× | |
| DIY Mentality | THRILL | 1.66× | |
| Travelling | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Mindfulness | BALANCE | 0.73× | |
| Quality Awareness | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Homemaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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