A data profile of the people who buy, follow and care about Air travel in Brazil — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 13,335,670 people in Brazil.
The average Air travel fan in Brazil is 41.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Barbie, Women's clothing, Men's clothing, with strongest over-indexing on Barbie (1.94× the country average).
Demographically, the Air travel audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Air travel fan in Brazil is more female, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Barbie.
The key figures that characterise the Air travel profile in Brazil.
63.4% are female, 36.6% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 41.3 |
| Estimated audience size | 13,335,670 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Air travel audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
Where the Air travel audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tocantins | ~90K | 1.07× | |
| 02 | Rondônia | ~100K | 1.06× | |
| 03 | Roraima | ~40K | 1.06× | |
| 04 | Sergipe | ~100K | 1.04× | |
| 05 | Amapá | ~50K | 1.04× | |
| 06 | Federal District | ~200K | 1.01× | |
| 07 | Alagoas | ~200K | 1.01× | |
| 08 | Mato Grosso do Sul | ~200K | 1.01× | |
| 09 | Maranhão | ~300K | 1.00× | |
| 10 | Amazonas | ~200K | 1.00× | |
| 11 | Rio Grande do Norte | ~200K | 1.00× | |
| 12 | Piauí | ~200K | 1.00× | |
| 13 | Espírito Santo | ~300K | 0.99× | |
| 14 | Mato Grosso | ~200K | 0.99× | |
| 15 | Pará | ~400K | 0.98× | |
| 16 | Paraíba | ~300K | 0.98× | |
| 17 | Pernambuco | ~600K | 0.97× | |
| 18 | Goiás | ~500K | 0.97× | |
| 19 | Ceará | ~600K | 0.96× | |
| 20 | Bahia | ~800K | 0.95× | |
| 21 | Santa Catarina | ~600K | 0.95× | |
| 22 | Rio Grande do Sul | ~700K | 0.94× | |
| 23 | Paraná | ~800K | 0.93× | |
| 24 | Minas Gerais | ~1.5M | 0.92× | |
| 25 | Rio de Janeiro | ~1M | 0.91× | |
| 26 | São Paulo | ~2.5M | 0.79× | |
| 27 | Acre | 0.00× |
The strongest cross-interests of the Air travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-aging cream | Beauty & Wellness | 2.12× | ||
| 02 | American English | Business & Career | 2.04× | ||
| 03 | Barbie | Movies & TV | 1.94× | ||
| 04 | Costume jewelry | Fashion & Accessoires | 1.84× | ||
| 05 | Children's clothing | Fashion & Accessoires | 1.82× | ||
| 06 | Child development | Business & Career | 1.81× | ||
| 07 | Deal of the day | Shopping | 1.79× | ||
| 08 | Men's clothing | Fashion & Accessoires | 1.68× | ||
| 09 | Skin care | Beauty & Wellness | 1.66× | ||
| 10 | Discounting | Shopping | 1.62× | ||
| 11 | Airbnb | Travel & Leisure | 1.61× | ||
| 12 | Blouse | Fashion & Accessoires | 1.61× | ||
| 13 | Discount stores | Shopping | 1.59× | ||
| 14 | Women's clothing | Fashion & Accessoires | 1.57× | ||
| 15 | Summer | Travel & Leisure | 1.56× | ||
| 16 | Wholesale | Fashion & Accessoires | 1.55× | ||
| 17 | Swimming pool | Sports | 1.54× | ||
| 18 | Healthy diet | Health | 1.54× | ||
| 19 | Dresses | Fashion & Accessoires | 1.53× | ||
| 20 | Reseller | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.43× | |
| Luxury Orientation | PREMIUM | 1.33× | |
| Indulgence | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.71× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Need for Security | CONSERVATISM | 0.80× |
Air travel has an estimated audience of 13,335,670 people in Brazil, concentrated in São Paulo and Minas Gerais.
63.4% of Air travel fans are female, 36.6% are male, with an average age of 41.3 years.
Air travel fans show strongest brand affinity for Barbie (1.94×), Women's clothing (1.57×), and Men's clothing (1.68×) over the country average.
Air travel fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Air travel itself, the audience over-indexes on Women's clothing (1.57×), Men's clothing (1.68×), Wholesale (1.55×), and Discounting (1.62×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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