Air travel Audience in Brazil
Air travel has an estimated audience of 13,335,670 people in Brazil. 63.4% are female, 36.6% are male, average age 41.3. Top regions: São Paulo, Pernambuco, Bahia. Top brand affinities: Barbie, Women's clothing, Men's clothing, Wholesale, Discounting.
The average Air travel fan in Brazil is 41.3 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Pernambuco, Bahia. Top brand affinities include Barbie, Women's clothing, Men's clothing, with strongest over-indexing on Barbie (1.94× the country average). Demographically, the Air travel audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Air travel fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 41.3 |
| Estimated audience size | 13,335,670 |
Audience persona
The typical Air travel fan in Brazil is more female, around 41.3 years old, with strong Travelling tendencies and a notable affinity for Barbie.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 1,113,755 | 0.32× |
| Pernambuco | 455,208 | 0.74× |
| Bahia | 443,688 | 0.5× |
| Rio de Janeiro | 440,293 | 0.35× |
| Minas Gerais | 425,761 | 0.31× |
| Ceará | 375,229 | 0.64× |
| Rio Grande do Sul | 364,479 | 0.46× |
| Goiás | 355,005 | 0.7× |
| Santa Catarina | 330,492 | 0.54× |
| Maranhão | 316,765 | 0.95× |
| Pará | 303,602 | 0.7× |
| Paraná | 302,972 | 0.37× |
| Espírito Santo | 256,456 | 0.92× |
| Federal District | 249,144 | 1.12× |
| Amazonas | 246,649 | 1.07× |
| Alagoas | 242,715 | 1.25× |
| Sergipe | 230,150 | 1.66× |
| Mato Grosso | 225,148 | 0.9× |
| Rondônia | 225,017 | 2.02× |
| Rio Grande do Norte | 221,974 | 1× |
| Mato Grosso do Sul | 211,858 | 1.09× |
| Piauí | 199,670 | 1.08× |
| Tocantins | 197,567 | 2.24× |
| Paraíba | 161,506 | 0.6× |
| Amapá | 116,819 | 2.47× |
| Roraima | 112,527 | 2.99× |
| Acre | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 1.94× | Movies & TV |
| Women's clothing | 1.57× | Fashion & Accessoires |
| Men's clothing | 1.68× | Fashion & Accessoires |
| Wholesale | 1.55× | Fashion & Accessoires |
| Discounting | 1.62× | Shopping |
| Deal of the day | 1.79× | Shopping |
| Children's clothing | 1.82× | Fashion & Accessoires |
| Discount stores | 1.59× | Shopping |
| Anti-aging cream | 2.12× | Beauty & Wellness |
| Summer | 1.56× | Travel & Leisure |
| American English | 2.04× | Business & Career |
| Child development | 1.81× | Business & Career |
| Airbnb | 1.61× | Travel & Leisure |
| Dresses | 1.53× | Fashion & Accessoires |
| Costume jewelry | 1.84× | Fashion & Accessoires |
| Swimming pool | 1.54× | Sports |
| Reseller | 1.5× | Shopping |
| Skin care | 1.66× | Beauty & Wellness |
| Healthy diet | 1.54× | Health |
| Blouse | 1.61× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.63 |
| Quality Awareness | PREMIUM | 1.63 |
| Design Affinity | PREMIUM | 1.6 |
| Luxury Orientation | PREMIUM | 1.56 |
| Mindfulness | BALANCE | 1.34 |
| Healthy Lifestyle | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
See Air travel audiences in other countries
More Travel type audiences in Brazil
- Hotels (19,195,771)
- Beaches (15,629,863)
- Theme parks (9,269,341)
- Camping (8,282,899)
- Cruises (8,065,176)
Frequently asked questions
How many fans does Air travel have in Brazil?
Air travel has an estimated audience of 13,335,670 people in Brazil, concentrated in São Paulo and Pernambuco.
What is the gender split and age of Air travel fans?
63.4% of Air travel fans are female, 36.6% are male, with an average age of 41.3 years.
Which brands do Air travel fans like most?
Air travel fans show strongest brand affinity for Barbie (1.94×), Women's clothing (1.57×), and Men's clothing (1.68×) over the country average.
Where do Air travel fans live in Brazil?
Air travel fans in Brazil are most concentrated in São Paulo (reach 1,113,755), Pernambuco (reach 455,208), and Bahia (reach 443,688). These three regions account for the largest share of the active audience.
What other brands do Air travel fans also like?
Beyond Air travel itself, the audience over-indexes on Women's clothing (1.57×), Men's clothing (1.68×), Wholesale (1.55×), and Discounting (1.62×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.