A data profile of the people who buy, follow and care about American English in Brazil — modelled from more than twelve digital signal sources. American English has an estimated audience of 8,382,109 people in Brazil.
American English has an estimated audience of 8,382,109 people in Brazil. 68.5% are female, 31.5% are male, average age 41.5. Top brand affinities: Language education, Canada, Air travel, Home improvement, Discount stores.
Top brand affinities include Language education, Canada, Air travel, with strongest over-indexing on Language education (6.67× the country average).
Demographically, the American English audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical American English fan in Brazil is more female, around 41.5 years old, with strong Travelling tendencies and a notable affinity for Language education.
The key figures that characterise the American English profile in Brazil.
68.5% are female, 31.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 41.5 |
| Estimated audience size | 8,382,109 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide American English audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 6.7% |
| Japan | 6.5% |
The strongest cross-interests of the American English audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Language education | Business & Career | 6.67× | ||
| 02 | Private school | Kids & Family | 2.78× | ||
| 03 | Eye shadow | Beauty & Wellness | 2.33× | ||
| 04 | Manicure | Beauty & Wellness | 2.16× | ||
| 05 | Air travel | Travel & Leisure | 2.04× | ||
| 06 | Dafiti | Fashion & Accessoires | 1.97× | ||
| 07 | Artificial nails | Beauty & Wellness | 1.95× | ||
| 08 | True Detective | Movies & TV | 1.90× | ||
| 09 | Discount stores | Shopping | 1.81× | ||
| 10 | Hair iron | Beauty & Wellness | 1.78× | ||
| 11 | Home improvement | Home & Garden | 1.77× | ||
| 12 | Canada | Travel & Leisure | 1.76× | ||
| 13 | Eye liner | Beauty & Wellness | 1.73× | ||
| 14 | mulheres | Movies & TV | 1.66× | ||
| 15 | Coritiba Foot Ball Club | Sports | 1.65× | ||
| 16 | Hair removal | Beauty & Wellness | 1.62× | ||
| 17 | Sustainability | Politics & Society | 1.58× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.57× | ||
| 19 | Renovation | Home & Garden | 1.56× | ||
| 20 | Centauro | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.68× | |
| Design Affinity | PREMIUM | 1.61× | |
| Sustainability | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.66× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Need for Security | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for American English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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