A data profile of the people who buy, follow and care about Hair removal in Brazil — modelled from more than twelve digital signal sources. Hair removal has an estimated audience of 7,735,090 people in Brazil.
The average Hair removal fan in Brazil is 38.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Epilator, Waxing, Eyebrow, with strongest over-indexing on Epilator (35.59× the country average).
Demographically, the Hair removal audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Creativity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Hair removal fan in Brazil is more female, around 38.8 years old, with strong Creativity tendencies and a notable affinity for Epilator.
The key figures that characterise the Hair removal profile in Brazil.
77.5% are female, 22.5% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 77.5% |
| Male | 22.5% |
| Average age | 38.8 |
| Estimated audience size | 7,735,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Hair removal audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 15.7% |
| United States | 14.7% |
| Brazil | 6.1% |
Where the Hair removal audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rondônia | ~70K | 1.12× | |
| 02 | Roraima | ~20K | 1.10× | |
| 03 | Sergipe | ~90K | 1.08× | |
| 04 | Mato Grosso do Sul | ~100K | 1.03× | |
| 05 | Piauí | ~100K | 1.03× | |
| 06 | Tocantins | ~50K | 1.02× | |
| 07 | Acre | ~30K | 1.02× | |
| 08 | Rio Grande do Norte | ~100K | 1.01× | |
| 09 | Amapá | ~30K | 1.01× | |
| 10 | Amazonas | ~100K | 1.00× | |
| 11 | Alagoas | ~100K | 1.00× | |
| 12 | Paraíba | ~200K | 0.99× | |
| 13 | Mato Grosso | ~100K | 0.99× | |
| 14 | Maranhão | ~200K | 0.98× | |
| 15 | Espírito Santo | ~200K | 0.97× | |
| 16 | Federal District | ~100K | 0.97× | |
| 17 | Pará | ~200K | 0.96× | |
| 18 | Pernambuco | ~300K | 0.95× | |
| 19 | Ceará | ~300K | 0.94× | |
| 20 | Goiás | ~300K | 0.94× | |
| 21 | Bahia | ~500K | 0.92× | |
| 22 | Santa Catarina | ~300K | 0.92× | |
| 23 | Rio Grande do Sul | ~400K | 0.91× | |
| 24 | Paraná | ~400K | 0.89× | |
| 25 | Rio de Janeiro | ~600K | 0.87× | |
| 26 | Minas Gerais | ~700K | 0.86× | |
| 27 | São Paulo | ~1.5M | 0.74× |
The strongest cross-interests of the Hair removal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Epilator | Beauty & Wellness | 35.59× | ||
| 02 | Waxing | Beauty & Wellness | 10.84× | ||
| 03 | Laser diode | Technology & Electronics | 10.72× | ||
| 04 | Artificial nails | Beauty & Wellness | 4.60× | ||
| 05 | Eyelash extensions | Beauty & Wellness | 4.57× | ||
| 06 | Permanent makeup | Beauty & Wellness | 4.50× | ||
| 07 | Eyelash | Beauty & Wellness | 4.37× | ||
| 08 | Eyebrow | Beauty & Wellness | 3.94× | ||
| 09 | Pedicure | Beauty & Wellness | 3.70× | ||
| 10 | Nail salon | Beauty & Wellness | 3.69× | ||
| 11 | Nail polish | Beauty & Wellness | 3.51× | ||
| 12 | Nail art | Beauty & Wellness | 3.49× | ||
| 13 | Eye liner | Beauty & Wellness | 3.21× | ||
| 14 | Manicure | Beauty & Wellness | 3.12× | ||
| 15 | Mascara | Beauty & Wellness | 2.88× | ||
| 16 | Manicure & Pedicure | Beauty & Wellness | 2.80× | ||
| 17 | Lip | Beauty & Wellness | 2.79× | ||
| 18 | Loterias da CAIXA | Games | 2.43× | ||
| 19 | Andressa Urach | Fashion & Accessoires | 1.93× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.36× | |
| Community Orientation | OPEN | 1.34× | |
| Extroversion | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.59× | |
| Early Adopter Mentality | POWER | 0.62× | |
| Patriotism | CONSERVATISM | 0.63× |
Hair removal has an estimated audience of 7,735,090 people in Brazil, concentrated in São Paulo and Minas Gerais.
77.5% of Hair removal fans are female, 22.5% are male, with an average age of 38.8 years.
Hair removal fans show strongest brand affinity for Epilator (35.59×), Waxing (10.84×), and Eyebrow (3.94×) over the country average.
Hair removal fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Hair removal itself, the audience over-indexes on Waxing (10.84×), Eyebrow (3.94×), Permanent makeup (4.5×), and Artificial nails (4.6×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Hair removal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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