Top 50 Beauty & Wellness brands in Brazil
This curated ranking covers the 50 largest beauty & wellness brands in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,108 beauty & wellness brands tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Beauty, Cosmetics and Fragrances lead the list with a combined estimated audience of 82,026,327 people. Across all 50 entries the average audience size is 8,785,534, and the largest, Beauty, reaches around 35,124,049 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each beauty & wellness brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Beauty |
35,124,049 | 4.7% | Beauty | Beauty & Wellness |
| 2 |  Cosmetics |
27,623,797 | 4.4% | Cosmetics | Beauty & Wellness |
| 3 |  Fragrances |
19,278,481 | 5.4% | Fragrances | Beauty & Wellness |
| 4 |  Beauty salons |
18,998,548 | 4.3% | Treatment | Beauty & Wellness |
| 5 |  Hair products |
18,052,286 | 4.0% | Hair | Beauty & Wellness |
| 6 |  Spas |
14,986,162 | 3.8% | Treatment | Beauty & Wellness |
| 7 |  Skin |
13,096,835 | 3.7% | Skin | Beauty & Wellness |
| 8 |  Skin care |
10,749,161 | 3.8% | Skin | Beauty & Wellness |
| 9 |  Hair care |
10,563,061 | 4.6% | Hair | Beauty & Wellness |
| 10 |  Eyebrow |
10,432,607 | 6.7% | Cosmetics | Beauty & Wellness |
| 11 |  Hairstyle |
10,157,087 | 3.6% | Hairstyles | Beauty & Wellness |
| 12 |  Manicure & Pedicure |
9,770,096 | 13.2% | Nails | Beauty & Wellness |
| 13 |  Hair coloring |
9,429,615 | 6.1% | Hair | Beauty & Wellness |
| 14 |  Shampoo |
8,821,529 | 4.9% | Hair | Beauty & Wellness |
| 15 |  Newsha |
8,471,518 | 95.3% | Beauty & Wellness | |
| 16 |  Smile |
8,280,482 | 5.5% | Beauty | Beauty & Wellness |
| 17 |  Lipstick |
8,279,114 | 5.9% | Cosmetics | Beauty & Wellness |
| 18 |  Nail polish |
7,984,258 | 6.4% | Nails | Beauty & Wellness |
| 19 |  Anti-aging cream |
7,930,182 | 5.2% | Skin | Beauty & Wellness |
| 20 |  Hair removal |
7,735,090 | 6.1% | Hair removal | Beauty & Wellness |
| 21 |  Hair conditioner |
7,463,798 | 5.7% | Hair | Beauty & Wellness |
| 22 |  Manicure |
7,219,791 | 5.0% | Nails | Beauty & Wellness |
| 23 |  Odor |
6,995,603 | 6.3% | Body | Beauty & Wellness |
| 24 |  Hygiene |
6,794,601 | 4.6% | Body | Beauty & Wellness |
| 25 |  Permanent makeup |
6,725,197 | 5.8% | Cosmetics | Beauty & Wellness |
| 26 |  Nail art |
6,566,520 | 4.5% | Nails | Beauty & Wellness |
| 27 |  Natural skin care |
6,476,275 | 4.2% | Skin | Beauty & Wellness |
| 28 |  Lip |
6,449,441 | 5.3% | Beauty | Beauty & Wellness |
| 29 |  Facial |
6,157,934 | 4.4% | Treatment | Beauty & Wellness |
| 30 |  Mascara |
6,072,934 | 5.5% | Cosmetics | Beauty & Wellness |
| 31 |  Eye shadow |
6,045,095 | 5.2% | Cosmetics | Beauty & Wellness |
| 32 |  Pedicure |
5,972,039 | 4.6% | Nails | Beauty & Wellness |
| 33 |  Eye liner |
5,902,810 | 5.2% | Cosmetics | Beauty & Wellness |
| 34 |  Hair iron |
5,671,988 | 5.6% | Hair | Beauty & Wellness |
| 35 |  L'Oréal |
5,654,820 | 8.9% | Personal care | Beauty & Wellness |
| 36 |  Makeup Tutorials |
5,570,355 | 4.7% | Cosmetics | Beauty & Wellness |
| 37 |  Keratin |
5,568,297 | 5.3% | Hair | Beauty & Wellness |
| 38 |  Lip gloss |
5,525,112 | 6.4% | Cosmetics | Beauty & Wellness |
| 39 |  Artificial nails |
5,476,827 | 5.0% | Nails | Beauty & Wellness |
| 40 |  Long hair |
5,466,058 | 5.0% | Hairstyle | Beauty & Wellness |
| 41 |  Nail salon |
5,170,060 | 4.6% | Nails | Beauty & Wellness |
| 42 |  Foundation (cosmetics) |
5,086,842 | 4.6% | Cosmetics | Beauty & Wellness |
| 43 |  Dermatology |
5,039,224 | 7.4% | Skin | Beauty & Wellness |
| 44 |  Beard |
5,023,927 | 7.2% | Beard | Beauty & Wellness |
| 45 |  Waxing |
5,012,738 | 4.5% | Hair removal | Beauty & Wellness |
| 46 |  Ageing |
5,004,477 | 4.1% | Skin | Beauty & Wellness |
| 47 |  Body art |
5,002,896 | 4.4% | Body | Beauty & Wellness |
| 48 |  Hair straightening |
4,897,187 | 4.1% | Hair | Beauty & Wellness |
| 49 |  Laser |
4,822,344 | 5.5% | Treatment | Beauty & Wellness |
| 50 |  Toothpaste |
4,677,579 | 8.1% | Teeth | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each beauty & wellness brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest beauty & wellness brand in Brazil?
Beauty currently leads with an estimated audience of 35,124,049 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.