Fragrances Audience in Brazil
Fragrances has an estimated audience of 19,278,481 people in Brazil. 72.2% are female, 27.8% are male, average age 41.9. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Andressa Urach, Wholesale, Shopee, Lindås, Discounting.
The average Fragrances fan in Brazil is 41.9 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Andressa Urach, Wholesale, Shopee, with strongest over-indexing on Andressa Urach (2.45× the country average). Demographically, the Fragrances audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Mindfulness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances
Demographics of Fragrances fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 41.9 |
| Estimated audience size | 19,278,481 |
Audience persona
The typical Fragrances fan in Brazil is more female, around 41.9 years old, with strong Mindfulness tendencies and a notable affinity for Andressa Urach.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 8,646,813 | 1.72× |
| Minas Gerais | 1,663,462 | 0.83× |
| Rio de Janeiro | 1,500,357 | 0.83× |
| Espírito Santo | 1,392,720 | 3.47× |
| Rio Grande do Sul | 959,308 | 0.84× |
| Paraná | 935,521 | 0.79× |
| Bahia | 906,827 | 0.71× |
| Goiás | 842,786 | 1.14× |
| Santa Catarina | 743,506 | 0.84× |
| Pernambuco | 635,259 | 0.72× |
| Ceará | 589,852 | 0.7× |
| Pará | 488,822 | 0.78× |
| Maranhão | 391,245 | 0.81× |
| Paraíba | 384,712 | 0.99× |
| Piauí | 288,896 | 1.08× |
| Rio Grande do Norte | 280,695 | 0.87× |
| Federal District | 245,447 | 0.76× |
| Mato Grosso | 227,009 | 0.63× |
| Mato Grosso do Sul | 224,290 | 0.8× |
| Amazonas | 223,819 | 0.67× |
| Alagoas | 192,718 | 0.69× |
| Sergipe | 148,900 | 0.74× |
| Rondônia | 112,494 | 0.7× |
| Tocantins | 98,770 | 0.77× |
| Acre | 89,506 | 1.33× |
| Amapá | 89,320 | 1.31× |
| Roraima | 79,420 | 1.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Andressa Urach | 2.45× | Fashion & Accessoires |
| Wholesale | 2.07× | Fashion & Accessoires |
| Shopee | 2.35× | Shopping |
| Lindås | 2.86× | Travel & Leisure |
| Discounting | 1.91× | Shopping |
| Black Friday (shopping) | 1.82× | Shopping |
| Esporte Clube Juventude | 2.22× | Sports |
| Handicraft | 1.71× | Home & Garden |
| Children's clothing | 2.22× | Fashion & Accessoires |
| Crochet | 2.01× | Home & Garden |
| Sampler (musical instrument) | 3.04× | Music & Radio |
| Eyebrow | 2.17× | Beauty & Wellness |
| Parent | 1.8× | Kids & Family |
| Jeans | 1.91× | Fashion & Accessoires |
| Candy | 1.69× | Food & Beverages |
| Clube do Remo | 2.09× | Sports |
| Ontology | 2.38× | Health |
| Skirt | 2.23× | Fashion & Accessoires |
| Blouse | 2.1× | Fashion & Accessoires |
| Lingerie | 2.09× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.83 |
| Family Orientation | CONSERVATISM | 1.61 |
| Need for Security | CONSERVATISM | 1.59 |
| Price Sensitivity | PREMIUM | 1.56 |
| Design Affinity | PREMIUM | 1.56 |
| Creativity | OPEN | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
See Fragrances audiences in other countries
More Fragrances audiences in Brazil
- Coco (perfume) (2,812,245)
- Fragrance oil (953,102)
- Paco Rabanne (934,000)
- Aramis (824,141)
- Bleu de Chanel (759,931)
Frequently asked questions
How many fans does Fragrances have in Brazil?
Fragrances has an estimated audience of 19,278,481 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Fragrances fans?
72.2% of Fragrances fans are female, 27.8% are male, with an average age of 41.9 years.
Which brands do Fragrances fans like most?
Fragrances fans show strongest brand affinity for Andressa Urach (2.45×), Wholesale (2.07×), and Shopee (2.35×) over the country average.
Where do Fragrances fans live in Brazil?
Fragrances fans in Brazil are most concentrated in São Paulo (reach 8,646,813), Minas Gerais (reach 1,663,462), and Rio de Janeiro (reach 1,500,357). These three regions account for the largest share of the active audience.
What other brands do Fragrances fans also like?
Beyond Fragrances itself, the audience over-indexes on Wholesale (2.07×), Shopee (2.35×), Lindås (2.86×), and Discounting (1.91×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.