A data profile of the people who buy, follow and care about Ontology in Brazil — modelled from more than twelve digital signal sources. Ontology has an estimated audience of 8,444,827 people in Brazil.
Ontology has an estimated audience of 8,444,827 people in Brazil. 73.5% are female, 26.5% are male, average age 37.1. Top brand affinities: Medicine, Fragrances, Action movies, Jazz music, Furniture.
Top brand affinities include Medicine, Fragrances, Action movies, with strongest over-indexing on Medicine (2.78× the country average).
Demographically, the Ontology audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Spirituality, Individualism.
The typical Ontology fan in Brazil is more female, around 37.1 years old, with strong Spirituality tendencies and a notable affinity for Medicine.
The key figures that characterise the Ontology profile in Brazil.
73.5% are female, 26.5% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 37.1 |
| Estimated audience size | 8,444,827 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Ontology audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.2% |
| Italy | 9.5% |
| Brazil | 9.5% |
The strongest cross-interests of the Ontology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Medicine | Business & Career | 2.78× | ||
| 02 | Action movies | Movies & TV | 2.65× | ||
| 03 | Jazz music | Music & Radio | 2.52× | ||
| 04 | Fragrances | Beauty & Wellness | 2.38× | ||
| 05 | Basketball | Sports | 2.38× | ||
| 06 | Heavy metal music | Music & Radio | 2.38× | ||
| 07 | Furniture | Home & Garden | 2.25× | ||
| 08 | Beauty salons | Beauty & Wellness | 2.25× | ||
| 09 | Animated movies | Movies & TV | 2.25× | ||
| 10 | Entrepreneurship | Business & Career | 2.12× | ||
| 11 | Microsoft | Technology & Electronics | 2.12× | ||
| 12 | Tablet computers | Technology & Electronics | 2.12× | ||
| 13 | Telecommunication | Technology & Electronics | 1.99× | ||
| 14 | Personal care | Health | 1.85× | ||
| 15 | Boutiques | Fashion & Accessoires | 1.85× | ||
| 16 | Religion | Business & Career | 1.72× | ||
| 17 | Hypermarket | Shopping | 1.72× | ||
| 18 | Barbecue | Food & Beverages | 1.59× | ||
| 19 | Home improvement | Home & Garden | 1.59× | ||
| 20 | X | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.72× | |
| Individualism | JOY | 1.60× | |
| Creativity | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.84× | |
| Early Adopter Mentality | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ontology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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