Ontology Audience in Mexico
Ontology has an estimated audience of 5,886,286 people in Mexico. 69.3% are female, 30.7% are male, average age 30.4. Top brand affinities: Game consoles, Catholic Church, MSN, Banana, Sarcasm.
Top brand affinities include Game consoles, Catholic Church, MSN, with strongest over-indexing on Game consoles (1.8× the country average). Demographically, the Ontology audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Mindfulness, Spirituality.
Category: Health · Type: Topic
Demographics of Ontology fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 30.4 |
| Estimated audience size | 5,886,286 |
Audience persona
The typical Ontology fan in Mexico is more female, around 30.4 years old, with strong Mindfulness tendencies and a notable affinity for Game consoles.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Game consoles | 1.8× | Technology & Electronics |
| Catholic Church | 1.8× | Politics & Society |
| MSN | 1.8× | News |
| Banana | 1.8× | Food & Beverages |
| Sarcasm | 1.8× | Politics & Society |
| Pedro Pascal | 1.8× | Movies & TV |
| Travel agency | 1.8× | Travel & Leisure |
| Santos Laguna | 1.8× | Sports |
| El País | 1.8× | News |
| Freeware | 1.8× | Technology & Electronics |
| Dentistry | 1.8× | Business & Career |
| Office 365 | 1.8× | Technology & Electronics |
| Wattpad | 1.8× | Internet & Social Media |
| Bruce Willis | 1.8× | Movies & TV |
| Google Drive | 1.8× | Technology & Electronics |
| Club León | 1.66× | Sports |
| S.L. Benfica | 1.76× | Sports |
| Sexology | 1.8× | Kids & Family |
| Rayo Vallecano | 1.8× | Travel & Leisure |
| Nestlé | 1.56× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.43 |
| Spirituality | BALANCE | 1.31 |
| Creativity | OPEN | 1.15 |
| Patriotism | CONSERVATISM | 1.15 |
| Risk Appetite | THRILL | 1.13 |
| Tradition | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Italy | 9.5% |
| Brazil | 9.5% |
See Ontology audiences in other countries
More Health audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Ontology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.