A data profile of the people who buy, follow and care about Ontology in Italy — modelled from more than twelve digital signal sources. Ontology has an estimated audience of 8,475,338 people in Italy.
Ontology has an estimated audience of 8,475,338 people in Italy. 67.8% are female, 32.2% are male, average age 41.2. Top brand affinities: Tradition, Nonprofit organization, Zoo, Virtual reality, Subscription business model.
Top brand affinities include Tradition, Nonprofit organization, Zoo, with strongest over-indexing on Tradition (1.67× the country average).
Demographically, the Ontology audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Ontology fan in Italy is more female, around 41.2 years old, with strong Tradition tendencies and a notable affinity for Tradition.
The key figures that characterise the Ontology profile in Italy.
67.8% are female, 32.2% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 41.2 |
| Estimated audience size | 8,475,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Ontology audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.2% |
| Italy | 9.5% |
| Brazil | 9.5% |
The strongest cross-interests of the Ontology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Individualism | Politics & Society | 2.03× | ||
| 02 | Traditional medicine | Health | 1.95× | ||
| 03 | Baking powder | Food & Beverages | 1.85× | ||
| 04 | Microwave oven | Home & Garden | 1.77× | ||
| 05 | Virtual reality | Technology & Electronics | 1.72× | ||
| 06 | Weather forecasting | Home & Garden | 1.68× | ||
| 07 | Essential oil | Home & Garden | 1.68× | ||
| 08 | Mineral water | Food & Beverages | 1.68× | ||
| 09 | Tradition | Politics & Society | 1.67× | ||
| 10 | Face powder | Beauty & Wellness | 1.67× | ||
| 11 | Lottery | Games | 1.67× | ||
| 12 | Zoo | Kids & Family | 1.65× | ||
| 13 | Nonprofit organization | Politics & Society | 1.60× | ||
| 14 | TV game shows | Movies & TV | 1.59× | ||
| 15 | Dishwasher | Home & Garden | 1.59× | ||
| 16 | Udinese Calcio | Sports | 1.59× | ||
| 17 | QVC | Movies & TV | 1.57× | ||
| 18 | Snack food | Food & Beverages | 1.54× | ||
| 19 | Rail transport | Travel & Leisure | 1.53× | ||
| 20 | Subscription business model | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.67× | |
| Patriotism | CONSERVATISM | 1.65× | |
| Convenience Orientation | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.70× | |
| Risk Appetite | THRILL | 0.73× | |
| Luxury Orientation | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Ontology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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