A data profile of the people who buy, follow and care about Ontology in Spain — modelled from more than twelve digital signal sources. Ontology has an estimated audience of 3,252,927 people in Spain.
Ontology has an estimated audience of 3,252,927 people in Spain. 76.2% are female, 23.8% are male, average age 42.3. Top brand affinities: Religion, Tradition, Non-alcoholic beverage, Nonprofit organization, Subscription business model.
Top brand affinities include Religion, Tradition, Non-alcoholic beverage, with strongest over-indexing on Religion (1.63× the country average).
Demographically, the Ontology audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Tradition, Family Orientation.
The typical Ontology fan in Spain is more female, around 42.3 years old, with strong Tradition tendencies and a notable affinity for Religion.
The key figures that characterise the Ontology profile in Spain.
76.2% are female, 23.8% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 42.3 |
| Estimated audience size | 3,252,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide Ontology audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.2% |
| Italy | 9.5% |
| Brazil | 9.5% |
The strongest cross-interests of the Ontology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking powder | Food & Beverages | 2.96× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.93× | ||
| 03 | Deportivo Alavés | Sports | 2.56× | ||
| 04 | Travel insurance | Travel & Leisure | 2.53× | ||
| 05 | SD Eibar | Sports | 2.12× | ||
| 06 | Virtual reality | Technology & Electronics | 1.96× | ||
| 07 | Tradition | Politics & Society | 1.95× | ||
| 08 | Public transport | Cars & Mobility | 1.86× | ||
| 09 | Cappuccino | Food & Beverages | 1.84× | ||
| 10 | Iberia Express | Travel & Leisure | 1.83× | ||
| 11 | Anne Hathaway | Movies & TV | 1.70× | ||
| 12 | Hypermarket | Shopping | 1.65× | ||
| 13 | Waxing | Beauty & Wellness | 1.64× | ||
| 14 | Religion | Business & Career | 1.63× | ||
| 15 | Nonprofit organization | Politics & Society | 1.63× | ||
| 16 | Rail transport | Travel & Leisure | 1.57× | ||
| 17 | Subscription business model | Shopping | 1.54× | ||
| 18 | Jesus | Politics & Society | 1.54× | ||
| 19 | Permanent makeup | Beauty & Wellness | 1.53× | ||
| 20 | First class travel | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.95× | |
| Family Orientation | CONSERVATISM | 1.71× | |
| Patriotism | CONSERVATISM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.65× | |
| Sports Activity | POWER | 0.82× | |
| Pet Ownership | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Ontology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.