Rascasse Audience Intelligence

Rail transport Audience in Spain

A data profile of the people who buy, follow and care about Rail transport in Spain — modelled from more than twelve digital signal sources. Rail transport has an estimated audience of 3,272,064 people in Spain.

The average Rail transport fan in Spain is 46.2 years old, balanced, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Top brand affinities include Soldering iron, Industrial park, El Mundo (Colombia), with strongest over-indexing on Soldering iron (7.99× the country average).

Demographically, the Rail transport audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rail transport fan in Spain is balanced, around 46.2 years old, with strong Travelling tendencies and a notable affinity for Soldering iron.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rail transport profile in Spain.

Audience size
3.3M
in Spain
Gender
47.4%
52.6% male
Age
46.2
average years
Country rank
#1110
Topic in Spain
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rail transport fans

47.4% are female, 52.6% are male, average age 46.2.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Rail transport audience in Spain
MetricValue
Female47.4%
Male52.6%
Average age46.2
Estimated audience size3,272,064
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Rail transport audience in Spain
Age bracketShare%
16-197%
20-2912%
30-3919%
40-4927%
50+36%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Rail transport audience comes from Spain.

Worldwide audience distribution share by country for Rail transport
CountryShare
United States22.6%
United Kingdom6.6%
Japan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rail transport audience in Spain is strongest.

Fig. 05

Top regions by affinity

Rail transport fans by region: top regions in Spain
#RegionReachAffinity×
01Cantabria~50K1.15×
02Navarre~50K1.14×
03Extremadura~80K1.10×
04Principality of Asturias~80K1.05×
05Region of Murcia~100K1.02×
06Aragon~90K1.02×
07Castilla-La Mancha~100K0.99×
08Balearic Islands~90K0.99×
09Castile and León~100K0.97×
10Canary Islands~200K0.96×
11Galicia~100K0.95×
12Basque Autonomous Country~100K0.95×
13Comunidad Valenciana~300K0.90×
14Andalusia~600K0.87×
15Catalonia~500K0.85×
16Community of Madrid~500K0.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rail transport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rail transport audience
#·InterestCategoryAffinity×
01Industrial parkBusiness & Career17.77×
02Rail transport modellingCars & Mobility15.59×
03EurostarCars & Mobility11.68×
04Travel insuranceTravel & Leisure9.03×
05Soldering ironHome & Garden7.99×
06HouseboatCars & Mobility6.95×
07HangzhouTravel & Leisure6.75×
08BlaBlaCarCars & Mobility6.73×
09American Marketing AssociationBusiness & Career6.47×
10Creative CommonsTechnology & Electronics6.24×
11El Mundo (Colombia)News4.96×
12VuelingTravel & Leisure2.64×
13Carrefour ExpressShopping2.23×
14BasketballSports2.11×
15IBEX 35Business & Career1.94×
16BBVABusiness & Career1.83×
17WomanKids & Family1.72×
18NatureHome & Garden1.67×
19PhotographyArts & Culture1.54×
20DIRECTV SportsMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rail transport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Rail transport audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.23×
PatriotismCONSERVATISM1.81×
Convenience OrientationPREMIUM1.80×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Rail transport audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.97×
ExtroversionTHRILL1.00×
Luxury OrientationPREMIUM1.04×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Rail transport have in Spain?

Rail transport has an estimated audience of 3,272,064 people in Spain, concentrated in Andalusia and Catalonia.

02

What is the gender split and age of Rail transport fans?

47.4% of Rail transport fans are female, 52.6% are male, with an average age of 46.2 years.

03

Which brands do Rail transport fans like most?

Rail transport fans show strongest brand affinity for Soldering iron (7.99×), Industrial park (17.77×), and El Mundo (Colombia) (4.96×) over the country average.

04

Where do Rail transport fans live in Spain?

Rail transport fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Rail transport fans also like?

Beyond Rail transport itself, the audience over-indexes on Industrial park (17.77×), El Mundo (Colombia) (4.96×), Creative Commons (6.24×), and Travel insurance (9.03×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Rail transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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