A data profile of the people who buy, follow and care about BlaBlaCar in Spain — modelled from more than twelve digital signal sources. BlaBlaCar has an estimated audience of 2,154,259 people in Spain.
The average BlaBlaCar fan in Spain is 30.0 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Comunidad Valenciana.
Top brand affinities include CouchSurfing, ALSA (bus company), Foundation garment, with strongest over-indexing on CouchSurfing (33.25× the country average).
Demographically, the BlaBlaCar audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical BlaBlaCar fan in Spain is balanced, around 30.0 years old, with strong Tradition tendencies and a notable affinity for CouchSurfing.
The key figures that characterise the BlaBlaCar profile in Spain.
51.2% are female, 48.8% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 30.0 |
| Estimated audience size | 2,154,259 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 18% | |
| 30-39 | 14% | |
| 40-49 | 11% | |
| 50+ | 7% |
Where the BlaBlaCar audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Extremadura | ~90K | 1.85× | |
| 02 | Andalusia | ~700K | 1.50× | |
| 03 | Navarre | ~40K | 1.27× | |
| 04 | Castile and León | ~100K | 1.26× | |
| 05 | Castilla-La Mancha | ~100K | 1.24× | |
| 06 | Region of Murcia | ~90K | 1.18× | |
| 07 | Aragon | ~70K | 1.16× | |
| 08 | La Rioja | ~20K | 1.11× | |
| 09 | Basque Autonomous Country | ~90K | 1.06× | |
| 10 | Comunidad Valenciana | ~200K | 0.97× | |
| 11 | Galicia | ~90K | 0.91× | |
| 12 | Cantabria | ~20K | 0.89× | |
| 13 | Community of Madrid | ~300K | 0.77× | |
| 14 | Principality of Asturias | ~40K | 0.71× | |
| 15 | Catalonia | ~200K | 0.54× | |
| 16 | Balearic Islands | ~20K | 0.34× | |
| 17 | Canary Islands | ~30K | 0.24× |
The strongest cross-interests of the BlaBlaCar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CouchSurfing | Travel & Leisure | 33.25× | ||
| 02 | Wedding Dress Factory Outlet | Shopping | 11.99× | ||
| 03 | Foundation garment | Fashion & Accessoires | 11.81× | ||
| 04 | Indian fast food | Food & Beverages | 11.66× | ||
| 05 | ALSA (bus company) | Cars & Mobility | 3.19× | ||
| 06 | Carrefour Market | Shopping | 2.89× | ||
| 07 | Western Union | Business & Career | 2.69× | ||
| 08 | EDreams | Travel & Leisure | 2.31× | ||
| 09 | InfoJobs | Business & Career | 2.26× | ||
| 10 | El País (Uruguay) | News | 2.04× | ||
| 11 | idealista.com | Home & Garden | 1.87× | ||
| 12 | Badoo | Internet & Social Media | 1.83× | ||
| 13 | Air Europa | Travel & Leisure | 1.77× | ||
| 14 | Wikipedia | Internet & Social Media | 1.73× | ||
| 15 | FilmAffinity | Movies & TV | 1.71× | ||
| 16 | Vueling | Travel & Leisure | 1.67× | ||
| 17 | IBEX 35 | Business & Career | 1.63× | ||
| 18 | Banco Sabadell | Business & Career | 1.60× | ||
| 19 | Coches.net | Cars & Mobility | 1.57× | ||
| 20 | Chile | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.79× | |
| Spirituality | BALANCE | 1.21× | |
| Career Orientation | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Extroversion | THRILL | 0.73× | |
| Risk Appetite | THRILL | 0.73× |
BlaBlaCar's target market in Spain covers an estimated 2,154,259 people, concentrated in Andalusia and Community of Madrid.
51.2% of the BlaBlaCar audience are female, 48.8% are male, with an average age of 30.0 years.
BlaBlaCar fans show strongest brand affinity for CouchSurfing (33.25×), ALSA (bus company) (3.19×), and Foundation garment (11.81×) over the country average.
BlaBlaCar fans in Spain are most concentrated in Andalusia (reach ~700K), Community of Madrid (reach ~300K), and Comunidad Valenciana (reach ~200K). These three regions account for the largest share of the active audience.
Beyond BlaBlaCar itself, the audience over-indexes on ALSA (bus company) (3.19×), Foundation garment (11.81×), Carrefour Market (2.89×), and Wedding Dress Factory Outlet (11.99×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for BlaBlaCar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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