Vueling Audience in Spain
Vueling has an estimated audience of 7,556,413 people in Spain. 61.1% are female, 38.9% are male, average age 45.2. Top regions: Catalonia, Andalusia, Canary Islands. Top brand affinities: Air Europa, Volotea, Singer-songwriter, EDreams, Ouigo.
The average Vueling fan in Spain is 45.2 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Canary Islands. Top brand affinities include Air Europa, Volotea, Singer-songwriter, with strongest over-indexing on Air Europa (16.17× the country average). Demographically, the Vueling audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Vueling fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 45.2 |
| Estimated audience size | 7,556,413 |
Audience persona
The typical Vueling fan in Spain is more female, around 45.2 years old, with strong Travelling tendencies and a notable affinity for Air Europa.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,857,972 | 2.04× |
| Andalusia | 1,338,907 | 0.88× |
| Canary Islands | 902,943 | 2.34× |
| Balearic Islands | 626,404 | 2.89× |
| Comunidad Valenciana | 589,550 | 0.68× |
| Community of Madrid | 523,370 | 0.4× |
| Basque Autonomous Country | 477,483 | 1.65× |
| Galicia | 379,915 | 1.05× |
| Principality of Asturias | 162,248 | 0.89× |
| Region of Murcia | 138,328 | 0.52× |
| Aragon | 120,342 | 0.59× |
| Cantabria | 107,447 | 1.1× |
| Castile and León | 94,784 | 0.28× |
| Castilla-La Mancha | 61,149 | 0.2× |
| Navarre | 60,263 | 0.62× |
| Extremadura | 53,085 | 0.32× |
| La Rioja | 27,618 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Air Europa | 16.17× | Travel & Leisure |
| Volotea | 13.14× | Travel & Leisure |
| Singer-songwriter | 7.96× | Music & Radio |
| EDreams | 5.31× | Travel & Leisure |
| Ouigo | 5.14× | Cars & Mobility |
| TripAdvisor | 4.92× | Travel & Leisure |
| Local food | 4.56× | Food & Beverages |
| MSN | 3.92× | News |
| Livemusic | 4.8× | Music & Radio |
| Aldi | 3.36× | Shopping |
| Sports nutrition | 7.93× | Food & Beverages |
| Conforama | 3.47× | Home & Garden |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Logitravel | 4.4× | Travel & Leisure |
| Hoodie | 4.72× | Fashion & Accessoires |
| InfoJobs | 2.74× | Business & Career |
| Aer Lingus | 11.46× | Travel & Leisure |
| Ryanair | 2.44× | Travel & Leisure |
| British Airways | 6.19× | Travel & Leisure |
| Stradivarius | 2.26× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.42 |
| Community Orientation | OPEN | 1.34 |
| Sports Activity | POWER | 1.32 |
| Need for Security | CONSERVATISM | 1.3 |
| Luxury Orientation | PREMIUM | 1.12 |
| Family Orientation | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 34.5% |
| France | 13.8% |
| Italy | 13.5% |
See Vueling audiences in other countries
More Airline audiences in Spain
- Iberia (airline) (15,038,206)
- Ryanair (7,154,567)
- Air Europa (6,183,714)
- EasyJet (3,304,317)
- Iberia Express (2,102,966)
Frequently asked questions
How many fans does Vueling have in Spain?
Vueling has an estimated audience of 7,556,413 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Vueling fans?
61.1% of Vueling fans are female, 38.9% are male, with an average age of 45.2 years.
Which brands do Vueling fans like most?
Vueling fans show strongest brand affinity for Air Europa (16.17×), Volotea (13.14×), and Singer-songwriter (7.96×) over the country average.
Where do Vueling fans live in Spain?
Vueling fans in Spain are most concentrated in Catalonia (reach 2,857,972), Andalusia (reach 1,338,907), and Canary Islands (reach 902,943). These three regions account for the largest share of the active audience.
What other brands do Vueling fans also like?
Beyond Vueling itself, the audience over-indexes on Volotea (13.14×), Singer-songwriter (7.96×), EDreams (5.31×), and Ouigo (5.14×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Vueling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.