A data profile of the people who buy, follow and care about Vueling in Spain — modelled from more than twelve digital signal sources. Vueling has an estimated audience of 7,733,146 people in Spain.
The average Vueling fan in Spain is 45.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Canary Islands.
Top brand affinities include Air Europa, EasyJet, Ryanair, with strongest over-indexing on Air Europa (4.83× the country average).
Demographically, the Vueling audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Vueling fan in Spain is more female, around 45.2 years old, with strong Travelling tendencies and a notable affinity for Air Europa.
The key figures that characterise the Vueling profile in Spain.
61.1% are female, 38.9% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 45.2 |
| Estimated audience size | 7,733,146 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 31% |
Where the Vueling audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~600K | 2.88× | |
| 02 | Canary Islands | ~900K | 2.34× | |
| 03 | Catalonia | ~3M | 2.04× | |
| 04 | Basque Autonomous Country | ~500K | 1.65× | |
| 05 | Cantabria | ~100K | 1.10× | |
| 06 | Galicia | ~400K | 1.05× | |
| 07 | Principality of Asturias | ~200K | 0.89× | |
| 08 | Andalusia | ~1.5M | 0.88× | |
| 09 | Comunidad Valenciana | ~600K | 0.68× | |
| 10 | Navarre | ~60K | 0.62× | |
| 11 | Aragon | ~100K | 0.59× | |
| 12 | La Rioja | ~30K | 0.56× | |
| 13 | Region of Murcia | ~100K | 0.52× | |
| 14 | Community of Madrid | ~500K | 0.40× | |
| 15 | Extremadura | ~50K | 0.33× | |
| 16 | Castile and León | ~100K | 0.28× | |
| 17 | Castilla-La Mancha | ~60K | 0.20× |
The strongest cross-interests of the Vueling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EasyJet | Travel & Leisure | 5.96× | ||
| 02 | Air Europa | Travel & Leisure | 4.83× | ||
| 03 | Volotea | Travel & Leisure | 3.76× | ||
| 04 | Ryanair | Travel & Leisure | 3.11× | ||
| 05 | RAC 1 | Music & Radio | 2.87× | ||
| 06 | Caprabo | Food & Beverages | 2.36× | ||
| 07 | EDreams | Travel & Leisure | 2.32× | ||
| 08 | Girona | Sports | 2.26× | ||
| 09 | Sustainable tourism | Business & Career | 2.23× | ||
| 10 | Girona FC | Sports | 2.02× | ||
| 11 | Sabadell | Business & Career | 1.93× | ||
| 12 | Ticketmaster | Travel & Leisure | 1.92× | ||
| 13 | Cultural heritage | Politics & Society | 1.88× | ||
| 14 | Carrefour Market | Shopping | 1.75× | ||
| 15 | Airline | Travel & Leisure | 1.71× | ||
| 16 | ALSA (bus company) | Cars & Mobility | 1.68× | ||
| 17 | La Caixa | Business & Career | 1.58× | ||
| 18 | Fnac | Shopping | 1.52× | ||
| 19 | Travel website | Travel & Leisure | 1.52× | ||
| 20 | Cruises | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.34× | |
| Design Affinity | PREMIUM | 1.22× | |
| Indulgence | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.86× | |
| Extroversion | THRILL | 0.87× | |
| Risk Appetite | THRILL | 0.93× |
Vueling's target market in Spain covers an estimated 7,733,146 people, concentrated in Catalonia and Andalusia.
61.1% of the Vueling audience are female, 38.9% are male, with an average age of 45.2 years.
Vueling fans show strongest brand affinity for Air Europa (4.83×), EasyJet (5.96×), and Ryanair (3.11×) over the country average.
Vueling fans in Spain are most concentrated in Catalonia (reach ~3M), Andalusia (reach ~1.5M), and Canary Islands (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Vueling itself, the audience over-indexes on EasyJet (5.96×), Ryanair (3.11×), Sabadell (1.93×), and Volotea (3.76×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Vueling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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