A data profile of the people who buy, follow and care about Cultural heritage in Spain — modelled from more than twelve digital signal sources. Cultural heritage has an estimated audience of 3,683,788 people in Spain.
The average Cultural heritage fan in Spain is 48.8 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Cultural history, Museology, Museum, with strongest over-indexing on Cultural history (17.19× the country average).
Demographically, the Cultural heritage audience skews balanced with an average age of 48.8, and over-indexes on personality traits such as Travelling, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Cultural heritage fan in Spain is balanced, around 48.8 years old, with strong Travelling tendencies and a notable affinity for Cultural history.
The key figures that characterise the Cultural heritage profile in Spain.
54.8% are female, 45.2% are male, average age 48.8.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 48.8 |
| Estimated audience size | 3,683,788 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 25% | |
| 50+ | 46% |
of the worldwide Cultural heritage audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.6% |
| Italy | 7.8% |
| France | 7.2% |
Where the Cultural heritage audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~30K | 1.32× | |
| 02 | Cantabria | ~50K | 1.10× | |
| 03 | Navarre | ~50K | 1.08× | |
| 04 | Extremadura | ~80K | 1.05× | |
| 05 | Principality of Asturias | ~90K | 1.01× | |
| 06 | Aragon | ~100K | 1.00× | |
| 07 | Region of Murcia | ~100K | 0.99× | |
| 08 | Castilla-La Mancha | ~100K | 0.97× | |
| 09 | Balearic Islands | ~100K | 0.97× | |
| 10 | Castile and León | ~200K | 0.95× | |
| 11 | Canary Islands | ~200K | 0.94× | |
| 12 | Galicia | ~200K | 0.94× | |
| 13 | Basque Autonomous Country | ~100K | 0.94× | |
| 14 | Comunidad Valenciana | ~400K | 0.89× | |
| 15 | Andalusia | ~600K | 0.85× | |
| 16 | Catalonia | ~600K | 0.83× | |
| 17 | Community of Madrid | ~500K | 0.82× |
The strongest cross-interests of the Cultural heritage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cultural history | Arts & Culture | 17.19× | ||
| 02 | Museology | Politics & Society | 16.50× | ||
| 03 | Cultural tourism | Travel & Leisure | 14.40× | ||
| 04 | Historic preservation | Travel & Leisure | 8.95× | ||
| 05 | Exhibition | Arts & Culture | 8.58× | ||
| 06 | UNESCO | Politics & Society | 7.71× | ||
| 07 | Museum | Arts & Culture | 5.24× | ||
| 08 | Sustainable tourism | Business & Career | 4.88× | ||
| 09 | Wine tasting | Food & Beverages | 3.72× | ||
| 10 | Local food | Food & Beverages | 3.70× | ||
| 11 | Travel Adventures | Travel & Leisure | 3.63× | ||
| 12 | Gourmet Foods | Food & Beverages | 3.55× | ||
| 13 | Art exhibition | Arts & Culture | 3.51× | ||
| 14 | Art museum | Arts & Culture | 3.00× | ||
| 15 | Healthy habits | Health | 2.97× | ||
| 16 | Contemporary art | Arts & Culture | 2.82× | ||
| 17 | Vacations | Travel & Leisure | 2.06× | ||
| 18 | Hacienda | Music & Radio | 1.98× | ||
| 19 | Plaza de España | Music & Radio | 1.71× | ||
| 20 | Online shopping | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 3.79× | |
| Indulgence | JOY | 2.15× | |
| Pet Ownership | JOY | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.17× | |
| Need for Security | CONSERVATISM | 1.18× | |
| Community Orientation | OPEN | 1.21× |
Cultural heritage has an estimated audience of 3,683,788 people in Spain, concentrated in Andalusia and Catalonia.
54.8% of Cultural heritage fans are female, 45.2% are male, with an average age of 48.8 years.
Cultural heritage fans show strongest brand affinity for Cultural history (17.19×), Museology (16.5×), and Museum (5.24×) over the country average.
Cultural heritage fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Cultural heritage itself, the audience over-indexes on Museology (16.5×), Museum (5.24×), Cultural tourism (14.4×), and Historic preservation (8.95×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cultural heritage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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