A data profile of the people who buy, follow and care about Plaza de España in Spain — modelled from more than twelve digital signal sources. Plaza de España has an estimated audience of 20,254,235 people in Spain.
Plaza de España has an estimated audience of 20,254,235 people in Spain. 55.9% are female, 44.1% are male, average age 44.6. Top brand affinities: Iberia (airline), Hair conditioner, WhatsApp, Concerts, Livemusic.
Top brand affinities include Iberia (airline), Hair conditioner, WhatsApp, with strongest over-indexing on Iberia (airline) (1.68× the country average).
Demographically, the Plaza de España audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Plaza de España fan in Spain is more female, around 44.6 years old, with strong Individualism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Plaza de España profile in Spain.
55.9% are female, 44.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 44.6 |
| Estimated audience size | 20,254,235 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Plaza de España audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 87.9% |
| Italy | 8.2% |
| United States | 0.6% |
The strongest cross-interests of the Plaza de España audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair conditioner | Beauty & Wellness | 3.92× | ||
| 02 | SD Eibar | Sports | 2.69× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 2.59× | ||
| 04 | Livemusic | Music & Radio | 2.38× | ||
| 05 | Hoodie | Fashion & Accessoires | 2.32× | ||
| 06 | Volunteering | Politics & Society | 2.02× | ||
| 07 | Innovation | Business & Career | 1.80× | ||
| 08 | Nonprofit organization | Politics & Society | 1.77× | ||
| 09 | Cultural heritage | Politics & Society | 1.71× | ||
| 10 | Iberia (airline) | Travel & Leisure | 1.68× | ||
| 11 | Real property | Home & Garden | 1.68× | ||
| 12 | Concerts | Music & Radio | 1.66× | ||
| 13 | Mango | Shopping | 1.65× | ||
| 14 | Musical theatre | Movies & TV | 1.61× | ||
| 15 | Music festivals | Music & Radio | 1.58× | ||
| 16 | Zara Home | Home & Garden | 1.57× | ||
| 17 | Internet & Social Media | 1.56× | |||
| 18 | Badoo | Internet & Social Media | 1.55× | ||
| 19 | Renewable energy | Business & Career | 1.53× | ||
| 20 | Anthropology | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.23× | |
| Convenience Orientation | PREMIUM | 1.21× | |
| Sustainability | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.91× | |
| Creativity | OPEN | 0.92× | |
| Design Affinity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Plaza de España. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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