Plaza de España Audience in Spain
Plaza de España has an estimated audience of 20,352,752 people in Spain. 55.9% are female, 44.1% are male, average age 44.6. Top brand affinities: Iberia (airline), Hair conditioner, WhatsApp, Concerts, Livemusic.
Top brand affinities include Iberia (airline), Hair conditioner, WhatsApp, with strongest over-indexing on Iberia (airline) (1.68× the country average). Demographically, the Plaza de España audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Individualism, Convenience Orientation.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Plaza de España fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 44.6 |
| Estimated audience size | 20,352,752 |
Audience persona
The typical Plaza de España fan in Spain is more female, around 44.6 years old, with strong Individualism tendencies and a notable affinity for Iberia (airline).
Top brand affinities of Plaza de España fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iberia (airline) | 1.68× | Travel & Leisure |
| Hair conditioner | 3.92× | Beauty & Wellness |
| 1.56× | Internet & Social Media | |
| Concerts | 1.66× | Music & Radio |
| Livemusic | 2.38× | Music & Radio |
| 1.76× | Internet & Social Media | |
| SD Eibar | 2.69× | Sports |
| Innovation | 1.8× | Business & Career |
| Nonprofit organization | 1.77× | Politics & Society |
| Musical theatre | 1.61× | Movies & TV |
| Volunteering | 2.02× | Politics & Society |
| Rayo Vallecano | 2.59× | Travel & Leisure |
| Real property | 1.68× | Home & Garden |
| Mango | 1.65× | Shopping |
| Music festivals | 1.58× | Music & Radio |
| Zara Home | 1.57× | Home & Garden |
| Badoo | 1.55× | Internet & Social Media |
| Hoodie | 2.32× | Fashion & Accessoires |
| Robert Redford | 1.56× | Movies & TV |
| Cultural heritage | 1.71× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.23 |
| Convenience Orientation | PREMIUM | 1.21 |
| Sustainability | BALANCE | 1.2 |
| Travelling | THRILL | 1.18 |
| Community Orientation | OPEN | 1.17 |
| Spirituality | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 88.2% |
| Italy | 8.0% |
| United States | 0.6% |
See Plaza de España audiences in other countries
More Concert venue audiences in Spain
- Hacienda (15,005,079)
- Plaza Mayor (13,704,515)
- Plaça de Catalunya (10,245,147)
- Puerta del Sol (5,652,432)
- Movistar Arena (3,910,673)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Plaza de España. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.