Puerta del Sol Audience in Spain

Puerta del Sol has an estimated audience of 5,652,431 people in Spain. 56.4% are female, 43.6% are male, average age 44.9. Top brand affinities: Livemusic, MSN, Julio Iglesias, Brico Dépôt, Aldi.
Top brand affinities include Livemusic, MSN, Julio Iglesias, with strongest over-indexing on Livemusic (4.61× the country average). Demographically, the Puerta del Sol audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Social Media Usage.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Puerta del Sol fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 44.9 |
| Estimated audience size | 5,652,431 |
Audience persona
The typical Puerta del Sol fan in Spain is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Livemusic.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 4.61× | Music & Radio |
| MSN | 3.05× | News |
| Julio Iglesias | 2.22× | Music & Radio |
| Brico Dépôt | 2.34× | Shopping |
| Aldi | 2.01× | Shopping |
| Hair conditioner | 3.57× | Beauty & Wellness |
| Movistar | 1.79× | Technology & Electronics |
| TripAdvisor | 2.27× | Travel & Leisure |
| Conforama | 2.41× | Home & Garden |
| CAC 40 | 1.98× | Business & Career |
| Stradivarius | 1.66× | Shopping |
| Mapfre | 1.93× | Business & Career |
| Orange | 1.96× | Technology & Electronics |
| Girona | 2.09× | Sports |
| Kundalini yoga | 3.28× | Health |
| Local food | 1.73× | Food & Beverages |
| German cuisine | 3.2× | Food & Beverages |
| Lunch | 2.04× | Food & Beverages |
| Zara Home | 1.75× | Home & Garden |
| Logitravel | 2.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.03 |
| Social Media Usage | JOY | 0.98 |
| Sustainability | BALANCE | 0.95 |
| DIY Mentality | THRILL | 0.95 |
| Sports Activity | POWER | 0.95 |
| Family Orientation | CONSERVATISM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 82.4% |
| United States | 2.7% |
| Italy | 2.6% |
See Puerta del Sol audiences in other countries
More Concert venue audiences in Spain
- Plaza de España (20,636,050)
- Hacienda (15,005,079)
- Plaza Mayor (13,704,515)
- Plaça de Catalunya (10,245,147)
- Movistar Arena (3,910,673)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Puerta del Sol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.