Puerta del Sol Audience in Spain

Puerta del Sol has an estimated audience of 5,574,833 people in Spain. 55.9% are female, 44.1% are male, average age 44.6. Top brand affinities: Iberia (airline), Hair conditioner, WhatsApp, Concerts, Livemusic.

Top brand affinities include Iberia (airline), Hair conditioner, WhatsApp, with strongest over-indexing on Iberia (airline) (1.68× the country average). Demographically, the Puerta del Sol audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Puerta del Sol fans

Demographic split for Puerta del Sol audience in Spain
MetricValue
Female55.9%
Male44.1%
Average age44.6
Estimated audience size5,574,833

Audience persona

The typical Puerta del Sol fan in Spain is more female, around 44.6 years old, with strong Individualism tendencies and a notable affinity for Iberia (airline).

Top brand affinities of Puerta del Sol fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Puerta del Sol audience
BrandAffinityCategory
Iberia (airline)1.68×Travel & Leisure
Hair conditioner3.92×Beauty & Wellness
WhatsApp1.56×Internet & Social Media
Concerts1.66×Music & Radio
Livemusic2.38×Music & Radio
LinkedIn1.76×Internet & Social Media
SD Eibar2.69×Sports
Innovation1.8×Business & Career
Nonprofit organization1.77×Politics & Society
Musical theatre1.61×Movies & TV
Volunteering2.02×Politics & Society
Rayo Vallecano2.59×Travel & Leisure
Real property1.68×Home & Garden
Mango1.65×Shopping
Music festivals1.58×Music & Radio
Zara Home1.57×Home & Garden
Badoo1.55×Internet & Social Media
Hoodie2.32×Fashion & Accessoires
Robert Redford1.56×Movies & TV
Cultural heritage1.71×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Puerta del Sol audience
TraitClusterScore
IndividualismJOY1.23
Convenience OrientationPREMIUM1.21
SustainabilityBALANCE1.2
TravellingTHRILL1.18
Community OrientationOPEN1.17
SpiritualityBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Puerta del Sol
CountryShare
Spain82.2%
United States2.7%
Italy2.7%

See Puerta del Sol audiences in other countries

More Concert venue audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Puerta del Sol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.