Puerta del Sol Audience in Spain

Puerta del Sol logo

Puerta del Sol has an estimated audience of 5,652,431 people in Spain. 56.4% are female, 43.6% are male, average age 44.9. Top brand affinities: Livemusic, MSN, Julio Iglesias, Brico Dépôt, Aldi.

Top brand affinities include Livemusic, MSN, Julio Iglesias, with strongest over-indexing on Livemusic (4.61× the country average). Demographically, the Puerta del Sol audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Social Media Usage.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Puerta del Sol fans

Demographic split for Puerta del Sol audience in Spain
MetricValue
Female56.4%
Male43.6%
Average age44.9
Estimated audience size5,652,431

Audience persona

The typical Puerta del Sol fan in Spain is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Livemusic.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Puerta del Sol audience
BrandAffinityCategory
Livemusic4.61×Music & Radio
MSN3.05×News
Julio Iglesias2.22×Music & Radio
Brico Dépôt2.34×Shopping
Aldi2.01×Shopping
Hair conditioner3.57×Beauty & Wellness
Movistar1.79×Technology & Electronics
TripAdvisor2.27×Travel & Leisure
Conforama2.41×Home & Garden
CAC 401.98×Business & Career
Stradivarius1.66×Shopping
Mapfre1.93×Business & Career
Orange1.96×Technology & Electronics
Girona2.09×Sports
Kundalini yoga3.28×Health
Local food1.73×Food & Beverages
German cuisine3.2×Food & Beverages
Lunch2.04×Food & Beverages
Zara Home1.75×Home & Garden
Logitravel2.5×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Puerta del Sol audience
TraitClusterScore
Community OrientationOPEN1.03
Social Media UsageJOY0.98
SustainabilityBALANCE0.95
DIY MentalityTHRILL0.95
Sports ActivityPOWER0.95
Family OrientationCONSERVATISM0.93

Worldwide distribution

Worldwide audience distribution share by country for Puerta del Sol
CountryShare
Spain82.4%
United States2.7%
Italy2.6%

See Puerta del Sol audiences in other countries

More Concert venue audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Puerta del Sol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.