Concerts Audience in Spain
Concerts has an estimated audience of 9,788,342 people in Spain. 54.3% are female, 45.7% are male, average age 43.8. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Hacienda, Plaza Mayor, Plaça de Catalunya, Oporto, Classical music.
The average Concerts fan in Spain is 43.8 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Hacienda, Plaza Mayor, Plaça de Catalunya, with strongest over-indexing on Hacienda (2.76× the country average). Demographically, the Concerts audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Music & Radio · Type: Touchpoint · Subtype: Record label
Demographics of Concerts fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 43.8 |
| Estimated audience size | 9,788,342 |
Audience persona
The typical Concerts fan in Spain is balanced, around 43.8 years old, with strong Travelling tendencies and a notable affinity for Hacienda.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 5,638,615 | 3.18× |
| Andalusia | 2,448,729 | 1.27× |
| Community of Madrid | 1,735,210 | 1.05× |
| Comunidad Valenciana | 1,322,269 | 1.2× |
| Canary Islands | 523,180 | 1.07× |
| Galicia | 452,349 | 0.99× |
| Balearic Islands | 420,542 | 1.53× |
| Region of Murcia | 300,207 | 0.89× |
| Castile and León | 293,237 | 0.69× |
| Basque Autonomous Country | 287,333 | 0.78× |
| Castilla-La Mancha | 247,822 | 0.62× |
| Aragon | 190,383 | 0.74× |
| Principality of Asturias | 138,843 | 0.6× |
| Extremadura | 112,862 | 0.53× |
| Navarre | 78,230 | 0.64× |
| Cantabria | 63,555 | 0.52× |
| La Rioja | 43,350 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hacienda | 2.76× | Music & Radio |
| Plaza Mayor | 1.66× | Music & Radio |
| Plaça de Catalunya | 1.82× | Music & Radio |
| Oporto | 3.13× | Music & Radio |
| Classical music | 1.87× | Music & Radio |
| Alhambra | 2.65× | Music & Radio |
| Movistar Arena | 2.68× | Music & Radio |
| E.L. | 2.4× | Music & Radio |
| V.I.C | 2.4× | Music & Radio |
| Bad Bunny | 2.17× | Music & Radio |
| Roig Arena | 2.27× | Music & Radio |
| Livemusic | 1.94× | Music & Radio |
| Puerta del Sol | 1.66× | Music & Radio |
| Nightclubs | 1.59× | Music & Radio |
| Music festivals | 1.73× | Music & Radio |
| Audience | 1.6× | Business & Career |
| Mono | 3.12× | Music & Radio |
| Masca | 2.4× | Music & Radio |
| Avatar | 2.5× | Music & Radio |
| Indra | 3.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.07 |
| Community Orientation | OPEN | 1.04 |
| Indulgence | JOY | 1 |
| Social Media Usage | JOY | 0.96 |
| Sports Activity | POWER | 0.96 |
| Mindfulness | BALANCE | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 5.2% |
| Japan | 4.4% |
See Concerts audiences in other countries
More Record label audiences in Spain
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- Made in France (853,671)
- Clambake (705,363)
Frequently asked questions
How many fans does Concerts have in Spain?
Concerts has an estimated audience of 9,788,342 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Concerts fans?
54.3% of Concerts fans are female, 45.7% are male, with an average age of 43.8 years.
Which brands do Concerts fans like most?
Concerts fans show strongest brand affinity for Hacienda (2.76×), Plaza Mayor (1.66×), and Plaça de Catalunya (1.82×) over the country average.
Where do Concerts fans live in Spain?
Concerts fans in Spain are most concentrated in Catalonia (reach 5,638,615), Andalusia (reach 2,448,729), and Community of Madrid (reach 1,735,210). These three regions account for the largest share of the active audience.
What other brands do Concerts fans also like?
Beyond Concerts itself, the audience over-indexes on Plaza Mayor (1.66×), Plaça de Catalunya (1.82×), Oporto (3.13×), and Classical music (1.87×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Concerts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.