A data profile of the people who buy, follow and care about Concerts in Spain — modelled from more than twelve digital signal sources. Concerts has an estimated audience of 9,788,342 people in Spain.
The average Concerts fan in Spain is 43.8 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Hacienda, Oporto, Plaza de España, with strongest over-indexing on Hacienda (2.76× the country average).
Demographically, the Concerts audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Concerts fan in Spain is balanced, around 43.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hacienda.
The key figures that characterise the Concerts profile in Spain.
54.3% are female, 45.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 43.8 |
| Estimated audience size | 9,788,342 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Concerts audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 5.2% |
| Japan | 4.4% |
Where the Concerts audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~5.5M | 3.08× | |
| 02 | Balearic Islands | ~400K | 1.32× | |
| 03 | Andalusia | ~2.5M | 1.24× | |
| 04 | Comunidad Valenciana | ~1.5M | 1.16× | |
| 05 | Community of Madrid | ~1.5M | 1.05× | |
| 06 | Canary Islands | ~500K | 1.04× | |
| 07 | Galicia | ~500K | 0.99× | |
| 08 | La Rioja | ~60K | 0.97× | |
| 09 | Region of Murcia | ~300K | 0.96× | |
| 10 | Navarre | ~100K | 0.93× | |
| 11 | Cantabria | ~100K | 0.92× | |
| 12 | Aragon | ~200K | 0.91× | |
| 13 | Extremadura | ~200K | 0.91× | |
| 14 | Principality of Asturias | ~200K | 0.89× | |
| 15 | Basque Autonomous Country | ~300K | 0.88× | |
| 16 | Castile and León | ~400K | 0.85× | |
| 17 | Castilla-La Mancha | ~300K | 0.85× |
The strongest cross-interests of the Concerts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indra | Music & Radio | 3.14× | ||
| 02 | Oporto | Music & Radio | 3.13× | ||
| 03 | Mono | Music & Radio | 3.12× | ||
| 04 | Hacienda | Music & Radio | 2.76× | ||
| 05 | Movistar Arena | Music & Radio | 2.68× | ||
| 06 | Alhambra | Music & Radio | 2.65× | ||
| 07 | Avatar | Music & Radio | 2.50× | ||
| 08 | E.L. | Music & Radio | 2.40× | ||
| 09 | V.I.C | Music & Radio | 2.40× | ||
| 10 | Roig Arena | Music & Radio | 2.27× | ||
| 11 | Bad Bunny | Music & Radio | 2.17× | ||
| 12 | Livemusic | Music & Radio | 1.94× | ||
| 13 | Classical music | Music & Radio | 1.87× | ||
| 14 | Plaça de Catalunya | Music & Radio | 1.82× | ||
| 15 | Music festivals | Music & Radio | 1.73× | ||
| 16 | Plaza de España | Music & Radio | 1.66× | ||
| 17 | Plaza Mayor | Music & Radio | 1.66× | ||
| 18 | Puerta del Sol | Music & Radio | 1.66× | ||
| 19 | Audience | Business & Career | 1.60× | ||
| 20 | Nightclubs | Music & Radio | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.11× | |
| Luxury Orientation | PREMIUM | 1.06× | |
| Quality Awareness | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Spirituality | BALANCE | 0.78× |
Concerts has an estimated audience of 9,788,342 people in Spain, concentrated in Catalonia and Andalusia.
54.3% of Concerts fans are female, 45.7% are male, with an average age of 43.8 years.
Concerts fans show strongest brand affinity for Hacienda (2.76×), Oporto (3.13×), and Plaza de España (1.66×) over the country average.
Concerts fans in Spain are most concentrated in Catalonia (reach ~5.5M), Andalusia (reach ~2.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Concerts itself, the audience over-indexes on Oporto (3.13×), Plaza de España (1.66×), Plaza Mayor (1.66×), and Plaça de Catalunya (1.82×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Concerts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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