A data profile of the people who buy, follow and care about Concerts in India — modelled from more than twelve digital signal sources. Concerts has an estimated audience of 10,030,869 people in India.
The average Concerts fan in India is 31.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Pop music, Music videos, Live events, with strongest over-indexing on Pop music (2.24× the country average).
Demographically, the Concerts audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Concerts fan in India is more male, around 31.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Pop music.
The key figures that characterise the Concerts profile in India.
25.9% are female, 74.1% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 31.6 |
| Estimated audience size | 10,030,869 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Concerts audience comes from India.
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 5.2% |
| Japan | 4.4% |
Where the Concerts audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manipur | ~20K | 1.74× | |
| 02 | Meghalaya | ~10K | 1.35× | |
| 03 | Arunachal Pradesh | ~8K | 1.35× | |
| 04 | Tripura | ~20K | 1.26× | |
| 05 | Nagaland | ~9K | 1.21× | |
| 06 | Kerala | ~200K | 1.16× | |
| 07 | Assam | ~100K | 1.15× | |
| 08 | Maharashtra | ~500K | 1.08× | |
| 09 | Mizoram | ~7K | 1.08× | |
| 10 | Sikkim | ~5K | 1.07× | |
| 11 | Karnataka | ~300K | 1.06× | |
| 12 | Tamil Nadu | ~200K | 0.98× | |
| 13 | Goa | ~10K | 0.96× | |
| 14 | Uttarakhand | ~40K | 0.91× | |
| 15 | Telangana | ~100K | 0.89× | |
| 16 | Chhattisgarh | ~60K | 0.86× | |
| 17 | Gujarat | ~200K | 0.85× | |
| 18 | Madhya Pradesh | ~200K | 0.82× | |
| 19 | Jharkhand | ~70K | 0.79× | |
| 20 | Andhra Pradesh | ~100K | 0.77× | |
| 21 | Himachal Pradesh | ~30K | 0.77× | |
| 22 | West Bengal | ~200K | 0.76× | |
| 23 | Rajasthan | ~200K | 0.75× | |
| 24 | Odisha | ~80K | 0.75× | |
| 25 | Jammu and Kashmir | ~30K | 0.74× | |
| 26 | Uttar Pradesh | ~400K | 0.73× | |
| 27 | Haryana | ~90K | 0.73× | |
| 28 | Punjab (region) | ~100K | 0.72× | |
| 29 | Bihar | ~100K | 0.61× |
The strongest cross-interests of the Concerts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pop music | Music & Radio | 2.24× | ||
| 02 | Rock music | Music & Radio | 2.22× | ||
| 03 | Nightclubs | Music & Radio | 2.22× | ||
| 04 | Music festivals | Music & Radio | 2.21× | ||
| 05 | Hip hop music | Music & Radio | 2.07× | ||
| 06 | Parties | Music & Radio | 2.04× | ||
| 07 | Free software | Technology & Electronics | 1.96× | ||
| 08 | Literature | Business & Career | 1.92× | ||
| 09 | First-person shooter games | Games | 1.85× | ||
| 10 | Music videos | Music & Radio | 1.80× | ||
| 11 | Gambling | Games | 1.79× | ||
| 12 | Soccer | Sports | 1.72× | ||
| 13 | Friendship | Kids & Family | 1.70× | ||
| 14 | Comedy movies | Movies & TV | 1.66× | ||
| 15 | Books | Literature | 1.63× | ||
| 16 | Dance | Business & Career | 1.59× | ||
| 17 | Live events | Music & Radio | 1.58× | ||
| 18 | Viral video | Internet & Social Media | 1.56× | ||
| 19 | Magazines | Literature | 1.55× | ||
| 20 | Drama movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.41× | |
| Extroversion | THRILL | 1.32× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.81× | |
| Quality Awareness | PREMIUM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.83× |
Concerts has an estimated audience of 10,030,869 people in India, concentrated in Maharashtra and Uttar Pradesh.
25.9% of Concerts fans are female, 74.1% are male, with an average age of 31.6 years.
Concerts fans show strongest brand affinity for Pop music (2.24×), Music videos (1.8×), and Live events (1.58×) over the country average.
Concerts fans in India are most concentrated in Maharashtra (reach ~500K), Uttar Pradesh (reach ~400K), and Karnataka (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Concerts itself, the audience over-indexes on Music videos (1.8×), Live events (1.58×), Comedy movies (1.66×), and Rock music (2.22×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Concerts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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