A data profile of the people who buy, follow and care about Music festivals in India — modelled from more than twelve digital signal sources. Music festivals has an estimated audience of 9,471,723 people in India.
The average Music festivals fan in India is 32.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
The key figures that characterise the Music festivals profile in India.
24.8% are female, 75.2% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 24.8% |
| Male | 75.2% |
| Average age | 32.0 |
| Estimated audience size | 9,471,723 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Music festivals audience comes from India.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.1% |
| United Kingdom | 4.8% |
Where the Music festivals audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Punjab (region) | ~200K | 1.46× | |
| 02 | Arunachal Pradesh | ~8K | 1.38× | |
| 03 | Maharashtra | ~500K | 1.17× | |
| 04 | Telangana | ~200K | 1.12× | |
| 05 | Haryana | ~100K | 1.11× | |
| 06 | Sikkim | ~5K | 1.11× | |
| 07 | Nagaland | ~7K | 1.08× | |
| 08 | Mizoram | ~7K | 1.08× | |
| 09 | Gujarat | ~300K | 1.07× | |
| 10 | Goa | ~10K | 1.07× | |
| 11 | Manipur | ~10K | 1.02× | |
| 12 | Meghalaya | ~10K | 1.02× | |
| 13 | Tamil Nadu | ~200K | 1.00× | |
| 14 | Karnataka | ~200K | 0.99× | |
| 15 | Kerala | ~100K | 0.99× | |
| 16 | Tripura | ~10K | 0.94× | |
| 17 | Andhra Pradesh | ~100K | 0.91× | |
| 18 | Himachal Pradesh | ~30K | 0.89× | |
| 19 | Chhattisgarh | ~50K | 0.88× | |
| 20 | Uttarakhand | ~40K | 0.87× | |
| 21 | Madhya Pradesh | ~200K | 0.84× | |
| 22 | Assam | ~80K | 0.84× | |
| 23 | Jammu and Kashmir | ~40K | 0.84× | |
| 24 | Jharkhand | ~70K | 0.83× | |
| 25 | Rajasthan | ~200K | 0.82× | |
| 26 | Odisha | ~80K | 0.74× | |
| 27 | Uttar Pradesh | ~300K | 0.71× | |
| 28 | West Bengal | ~200K | 0.71× | |
| 29 | Bihar | ~100K | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Music festivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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