Rascasse Audience Intelligence

Music festivals Audience in Brazil

Name: Music festivals — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Music festivals in Brazil — modelled from more than twelve digital signal sources. Music festivals has an estimated audience of 7,302,339 people in Brazil.

#572among Topic in Brazil #66in Music & Radio

The average Music festivals fan in Brazil is 38.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Music festivals profile in Brazil.

Audience size

7.3M

in Brazil

Gender

57.2%♀

42.8% male

Age

38.1

average years

Country rank

#855

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Music festivals fans

57.2% are female, 42.8% are male, average age 38.1.

Fig. 02

Gender split

57.2%

Female

42.8%

Male

Demographic split for Music festivals audience in Brazil
Metric	Value
Female	57.2%
Male	42.8%
Average age	38.1
Estimated audience size	7,302,339

Fig. 03

Age distribution

Age distribution of the Music festivals audience in Brazil
Age bracket	Share	%
16-19		21%
20-29		22%
30-39		20%
40-49		18%
50+		19%

Fig. 04

Worldwide distribution

3.9%

of the worldwide Music festivals audience comes from Brazil.

Worldwide audience distribution share by country for Music festivals
Country	Share
United States	19.7%
India	5.1%
United Kingdom	4.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Music festivals audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Music festivals fans by region: top regions in Brazil
#	Region	Reach	×
01	Amapá	~30K	1.12×
02	Roraima	~20K	1.12×
03	Acre	~30K	1.09×
04	Mato Grosso do Sul	~100K	1.06×
05	Tocantins	~50K	1.06×
06	Rondônia	~60K	1.02×
07	Sergipe	~80K	1.01×
08	Federal District	~100K	1.00×
09	Alagoas	~100K	1.00×
10	Piauí	~100K	1.00×
11	Rio Grande do Norte	~100K	0.99×
12	Pará	~200K	0.98×
13	Amazonas	~100K	0.98×
14	Paraíba	~100K	0.97×
15	Maranhão	~200K	0.96×
16	Mato Grosso	~100K	0.96×
17	Espírito Santo	~100K	0.95×
18	Pernambuco	~300K	0.93×
19	Goiás	~300K	0.92×
20	Ceará	~300K	0.91×
21	Santa Catarina	~300K	0.89×
22	Bahia	~400K	0.88×
23	Rio Grande do Sul	~400K	0.88×
24	Paraná	~400K	0.87×
25	Rio de Janeiro	~600K	0.84×
26	Minas Gerais	~600K	0.83×
27	São Paulo	~1.5M	0.82×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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Food (37,833,570)

See Music festivals audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Music festivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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