Music festivals Audience in United States

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Music festivals has an estimated audience of 36,483,372 people in United States. 52.7% are female, 47.3% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Beauty, Hip hop music, Rhianna (singer), NBA playoffs, Underground hip hop.

The average Music festivals fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beauty, Hip hop music, Rhianna (singer), with strongest over-indexing on Beauty (1.58× the country average). Demographically, the Music festivals audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Music festivals fans

Demographic split for Music festivals audience in United States
MetricValue
Female52.7%
Male47.3%
Average age39.4
Estimated audience size36,483,372

Audience persona

The typical Music festivals fan in United States is balanced, around 39.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Music festivals in United States
RegionReachAffinity
California5,834,2861.45×
Texas2,879,7640.92×
Florida2,712,0001.1×
Pennsylvania2,240,7331.82×
New York2,139,0541.05×
North Carolina1,260,7121.15×
Georgia1,235,7421.1×
Illinois1,230,1501.01×
Ohio1,147,5081.02×
New Jersey1,013,5801.09×
Michigan920,5000.96×
Virginia879,4300.99×
Tennessee863,5911.18×
Arizona762,4391.02×
Washington708,0990.97×
Indiana664,3241×
Massachusetts653,4300.91×
Maryland621,8430.99×
South Carolina613,7251.12×
Colorado596,3241.04×
Louisiana549,8211.17×
Missouri536,5330.91×
Kentucky534,1171.17×
Wisconsin499,9500.91×
Minnesota493,8430.94×
Alabama464,0870.91×
Nevada443,0311.26×
Oregon416,8731×
Oklahoma405,2171×
Connecticut355,5040.97×
Utah307,0510.94×
Mississippi277,7490.92×
Arkansas277,4750.92×
Iowa260,2440.87×
Kansas246,9560.86×
New Mexico186,8161.02×
Idaho174,9870.96×
West Virginia166,9960.98×
Hawaii164,1071.05×
Nebraska149,3990.82×
New Hampshire119,0610.83×
Rhode Island111,5260.96×
Delaware109,7391.09×
Washington, District of Columbia106,8340.97×
Maine103,2020.79×
Montana88,0680.87×
South Dakota63,1520.75×
North Dakota62,9350.84×
Alaska60,4430.77×
Vermont59,5860.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Music festivals audience
BrandAffinityCategory
Beauty1.58×Beauty & Wellness
Hip hop music1.66×Music & Radio
Rhianna (singer)4.76×Music & Radio
NBA playoffs2.59×Sports
Underground hip hop3.02×Music & Radio
Concerts1.62×Music & Radio
Alternative hip hop2.5×Music & Radio
West Coast hip hop2.45×Music & Radio
Classical music1.73×Music & Radio
Livemusic2.28×Music & Radio
Southern hip hop2.41×Music & Radio
NBA Finals2.06×Sports
Christian hip hop2.56×Music & Radio
Electro (music)2.32×Music & Radio
Hair Extensions2.41×Beauty & Wellness
Nightclubs1.89×Music & Radio
Social networking service1.54×Technology & Electronics
Nike1.93×Fashion & Accessoires
FIFA World Cup1.51×Sports
Anime convention2.31×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Music festivals audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.48
ExtroversionTHRILL1.22
SustainabilityBALANCE1.21
Early Adopter MentalityPOWER1.2
Social Media UsageJOY1.08
Sports ActivityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Music festivals
CountryShare
United States19.7%
India5.1%
United Kingdom4.8%

See Music festivals audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Music festivals have in United States?

Music festivals has an estimated audience of 36,483,372 people in United States, concentrated in California and Texas.

What is the gender split and age of Music festivals fans?

52.7% of Music festivals fans are female, 47.3% are male, with an average age of 39.4 years.

Which brands do Music festivals fans like most?

Music festivals fans show strongest brand affinity for Beauty (1.58×), Hip hop music (1.66×), and Rhianna (singer) (4.76×) over the country average.

Where do Music festivals fans live in United States?

Music festivals fans in United States are most concentrated in California (reach 5,834,286), Texas (reach 2,879,764), and Florida (reach 2,712,000). These three regions account for the largest share of the active audience.

What other brands do Music festivals fans also like?

Beyond Music festivals itself, the audience over-indexes on Hip hop music (1.66×), Rhianna (singer) (4.76×), NBA playoffs (2.59×), and Underground hip hop (3.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Music festivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.