Rascasse Audience Intelligence

Music festivals Audience in United States

A data profile of the people who buy, follow and care about Music festivals in United States — modelled from more than twelve digital signal sources. Music festivals has an estimated audience of 36,483,372 people in United States.

#476among Topic in United States#41in Music & Radio

The average Music festivals fan in United States is 39.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, NBA playoffs, Hip hop music, with strongest over-indexing on Beauty (1.58× the country average).

Demographically, the Music festivals audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Music festivals fan in United States is balanced, around 39.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Beauty.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Music festivals profile in United States.

Audience size
36.5M
in United States
Gender
52.7%♀
47.3% male
Age
39.4
average years
Country rank
#667
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Music festivals fans

52.7% are female, 47.3% are male, average age 39.4.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Music festivals audience in United States
MetricValue
Female52.7%
Male47.3%
Average age39.4
Estimated audience size36,483,372
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Music festivals audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Music festivals audience comes from United States.

Worldwide audience distribution share by country for Music festivals
CountryShare
United States19.7%
India5.1%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Music festivals audience in United States is strongest.

Fig. 05

Top regions by affinity

Music festivals fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~2M1.80×
02Wyoming~70K1.34×
03California~5M1.26×
04Kentucky~500K1.19×
05Tennessee~800K1.15×
06Nevada~400K1.11×
07South Carolina~600K1.09×
08West Virginia~200K1.09×
09New Jersey~1M1.06×
10Arizona~800K1.06×
11Delaware~100K1.06×
12Indiana~700K1.05×
13Louisiana~500K1.05×
14Oklahoma~400K1.05×
15Florida~2.5M1.04×
16North Carolina~1M1.04×
17Georgia~1M1.03×
18Colorado~600K1.03×
19Arkansas~300K1.00×
20North Dakota~70K1.00×
21New Mexico~200K0.98×
22Ohio~1M0.97×
23Idaho~200K0.97×
24Rhode Island~100K0.97×
25New York~2M0.96×
26Missouri~600K0.96×
27Minnesota~500K0.96×
28Illinois~1M0.95×
29Oregon~400K0.95×
30Hawaii~100K0.95×
31Montana~100K0.95×
32Maryland~600K0.94×
33Connecticut~300K0.94×
34Iowa~300K0.94×
35Mississippi~300K0.94×
36Virginia~800K0.93×
37Alabama~500K0.93×
38Washington, District of Columbia~100K0.93×
39South Dakota~80K0.93×
40Alaska~70K0.93×
41Michigan~900K0.92×
42New Hampshire~100K0.92×
43Maine~100K0.92×
44Wisconsin~500K0.91×
45Utah~300K0.91×
46Kansas~300K0.91×
47Washington~700K0.90×
48Massachusetts~600K0.88×
49Nebraska~200K0.88×
50Texas~2.5M0.87×
Fig. 06

Affinity by region

Affinity by region — Music festivals, United States
0.87×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Music festivals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Music festivals audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio4.76×
02Underground hip hopMusic & Radio3.02×
03NBA playoffsSports2.59×
04Christian hip hopMusic & Radio2.56×
05Alternative hip hopMusic & Radio2.50×
06West Coast hip hopMusic & Radio2.45×
07Southern hip hopMusic & Radio2.41×
08Hair ExtensionsBeauty & Wellness2.41×
09Electro (music)Music & Radio2.32×
10LivemusicMusic & Radio2.28×
11NBA FinalsSports2.06×
12NikeFashion & Accessoires1.93×
13NightclubsMusic & Radio1.89×
14Classical musicMusic & Radio1.73×
15Hip hop musicMusic & Radio1.66×
16ChaserMusic & Radio1.62×
17ConcertsMusic & Radio1.62×
18BeautyBeauty & Wellness1.58×
19Social networking serviceTechnology & Electronics1.54×
20FIFA World CupSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Music festivals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Music festivals audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.49×
Luxury OrientationPREMIUM1.11×
MindfulnessBALANCE1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Music festivals audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
SpiritualityBALANCE0.72×
PatriotismCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Music festivals have in United States?

Music festivals has an estimated audience of 36,483,372 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Music festivals fans?

52.7% of Music festivals fans are female, 47.3% are male, with an average age of 39.4 years.

03

Which brands do Music festivals fans like most?

Music festivals fans show strongest brand affinity for Beauty (1.58×), NBA playoffs (2.59×), and Hip hop music (1.66×) over the country average.

04

Where do Music festivals fans live in United States?

Music festivals fans in United States are most concentrated in California (reach ~5M), Texas (reach ~2.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Music festivals fans also like?

Beyond Music festivals itself, the audience over-indexes on NBA playoffs (2.59×), Hip hop music (1.66×), Rhianna (singer) (4.76×), and Underground hip hop (3.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Music festivals audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Music festivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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