Rascasse Audience Intelligence

Underground hip hop Audience in United States

A data profile of the people who buy, follow and care about Underground hip hop in United States — modelled from more than twelve digital signal sources. Underground hip hop has an estimated audience of 24,501,998 people in United States.

#36among Musical genre in United States#861among Topic in United States#75in Music & Radio

The average Underground hip hop fan in United States is 31.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Underground hip hop profile in United States.

Audience size
24.5M
in United States
Gender
46.5%♀
53.5% male
Age
31.0
average years
Country rank
#1263
Topic in United States
Fig. 01

Search interest · 12-month trend

+51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Underground hip hop fans

46.5% are female, 53.5% are male, average age 31.0.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Underground hip hop audience in United States
MetricValue
Female46.5%
Male53.5%
Average age31.0
Estimated audience size24,501,998
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Underground hip hop audience in United States
Age bracketShare%
16-1941%
20-2924%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Underground hip hop audience comes from United States.

Worldwide audience distribution share by country for Underground hip hop
CountryShare
United States36.5%
China7.4%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Underground hip hop audience in United States is strongest.

Fig. 05

Top regions by affinity

Underground hip hop fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~60K1.31×
02Alaska~70K1.27×
03North Dakota~60K1.22×
04South Dakota~70K1.16×
05Rhode Island~90K1.11×
06Montana~80K1.11×
07Maine~100K1.10×
08California~3M1.08×
09Hawaii~100K1.07×
10New Hampshire~100K1.07×
11Delaware~70K1.07×
12West Virginia~100K1.05×
13New Mexico~100K1.04×
14Washington, District of Columbia~80K1.04×
15Idaho~100K1.03×
16Mississippi~200K1.02×
17Nevada~200K1.01×
18Nebraska~100K1.01×
19Arkansas~200K0.97×
20Maryland~400K0.96×
21Connecticut~200K0.96×
22Oregon~300K0.95×
23New York~1.5M0.94×
24Massachusetts~500K0.94×
25Iowa~200K0.94×
26Kansas~200K0.94×
27Arizona~500K0.93×
28Oklahoma~300K0.93×
29New Jersey~600K0.92×
30Colorado~400K0.92×
31Utah~200K0.92×
32Louisiana~300K0.91×
33Kentucky~300K0.90×
34South Carolina~300K0.89×
35Alabama~300K0.89×
36Pennsylvania~700K0.88×
37Washington~400K0.87×
38Missouri~300K0.87×
39Wisconsin~300K0.87×
40Minnesota~300K0.87×
41Indiana~400K0.86×
42Virginia~500K0.85×
43Tennessee~400K0.85×
44Illinois~700K0.84×
45Georgia~600K0.84×
46North Carolina~600K0.84×
47Michigan~500K0.83×
48Ohio~600K0.80×
49Florida~1M0.72×
50Texas~1.5M0.71×
Fig. 06

Affinity by region

Affinity by region — Underground hip hop, United States
0.71×1.00×1.31×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Underground hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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