Popular music Audience in United States

Popular music logo

Popular music has an estimated audience of 76,331,778 people in United States. 51.6% are female, 48.4% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Goop, Grinch, Vocal harmony, Governor of Michigan, Wok.

The average Popular music fan in United States is 36.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Grinch, Vocal harmony, with strongest over-indexing on Goop (16.51× the country average). Demographically, the Popular music audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Popular music fans

Demographic split for Popular music audience in United States
MetricValue
Female51.6%
Male48.4%
Average age36.5
Estimated audience size76,331,778

Audience persona

The typical Popular music fan in United States is balanced, around 36.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Popular music in United States
RegionReachAffinity
California9,054,0181.08×
Texas6,605,0431.01×
Florida5,369,7151.04×
New York4,634,0571.09×
Pennsylvania2,749,4811.07×
Illinois2,691,7611.06×
Georgia2,464,6481.05×
Ohio2,441,9911.04×
North Carolina2,332,8351.02×
Virginia2,028,6231.09×
New Jersey1,950,6311×
Michigan1,832,3960.92×
Washington1,672,9841.09×
Tennessee1,627,7851.06×
Massachusetts1,592,0481.06×
Indiana1,439,9321.03×
Maryland1,422,9211.08×
Arizona1,353,4950.87×
Missouri1,253,3631.02×
Minnesota1,248,4811.14×
Wisconsin1,168,5141.02×
South Carolina1,076,6680.94×
Colorado1,068,6280.89×
Louisiana1,052,9511.07×
Kentucky997,7251.04×
Alabama987,3220.93×
Oklahoma913,1671.08×
Oregon855,2400.98×
Connecticut799,1681.04×
Nevada763,0321.03×
Utah733,7791.07×
Mississippi683,3361.09×
Kansas671,1981.12×
Iowa653,9681.04×
Arkansas645,6501.03×
Hawaii381,6651.16×
Nebraska376,0840.98×
New Mexico368,3650.96×
West Virginia368,1161.04×
Idaho364,2170.95×
New Hampshire283,6170.94×
Maine254,6940.93×
Rhode Island218,7130.9×
Washington, District of Columbia200,4480.87×
Montana182,9910.86×
South Dakota182,6711.04×
Delaware170,3170.81×
North Dakota159,8761.02×
Alaska128,8120.79×
Vermont114,1050.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Popular music audience
BrandAffinityCategory
Goop16.51×Internet & Social Media
Grinch12.33×Movies & TV
Vocal harmony13.5×Music & Radio
Governor of Michigan18.13×Politics & Society
Wok12.58×Food & Beverages
Historic site8.14×Arts & Culture
No Escape (1994 film)20.16×Movies & TV
Google Home11.17×Technology & Electronics
Hibachi13.23×Food & Beverages
TV Fanatic17.84×Movies & TV
Hipster15.5×Politics & Society
Fairy godmother11.49×Literature
Mathcore12.14×Music & Radio
Grace Slick13.24×Music & Radio
Cherish (group)15.81×Music & Radio
headspace13.49×Health
Harlow16.31×Travel & Leisure
La Jolla11.84×Travel & Leisure
Gift registry16.73×Kids & Family
El Paso County, Colorado16.43×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Popular music audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.17
Social Media UsageJOY1.11
ExtroversionTHRILL1.06
Risk AppetiteTHRILL0.96
TraditionCONSERVATISM0.95
Design AffinityPREMIUM0.95

Worldwide distribution

Worldwide audience distribution share by country for Popular music
CountryShare
United States20.9%
Japan6.5%
China6.1%

See Popular music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Popular music have in United States?

Popular music has an estimated audience of 76,331,778 people in United States, concentrated in California and Texas.

What is the gender split and age of Popular music fans?

51.6% of Popular music fans are female, 48.4% are male, with an average age of 36.5 years.

Which brands do Popular music fans like most?

Popular music fans show strongest brand affinity for Goop (16.51×), Grinch (12.33×), and Vocal harmony (13.5×) over the country average.

Where do Popular music fans live in United States?

Popular music fans in United States are most concentrated in California (reach 9,054,018), Texas (reach 6,605,043), and Florida (reach 5,369,715). These three regions account for the largest share of the active audience.

What other brands do Popular music fans also like?

Beyond Popular music itself, the audience over-indexes on Grinch (12.33×), Vocal harmony (13.5×), Governor of Michigan (18.13×), and Wok (12.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.