Rascasse Audience Intelligence

Popular music Audience in United States

A data profile of the people who buy, follow and care about Popular music in United States — modelled from more than twelve digital signal sources. Popular music has an estimated audience of 76,331,778 people in United States.

#5among Musical genre in United States#124among Topic in United States#9in Music & Radio

The average Popular music fan in United States is 36.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Innovation, Musical instrument, with strongest over-indexing on Planet Fitness (2.48× the country average).

Demographically, the Popular music audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Popular music fan in United States is balanced, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Popular music profile in United States.

Audience size
76.3M
in United States
Gender
51.6%♀
48.4% male
Age
36.5
average years
Country rank
#156
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Popular music fans

51.6% are female, 48.4% are male, average age 36.5.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Popular music audience in United States
MetricValue
Female51.6%
Male48.4%
Average age36.5
Estimated audience size76,331,778
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Popular music audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3917%
40-4917%
50+18%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Popular music audience comes from United States.

Worldwide audience distribution share by country for Popular music
CountryShare
United States20.9%
Japan6.5%
China6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Popular music audience in United States is strongest.

Fig. 05

Top regions by affinity

Popular music fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~200K1.16×
02South Dakota~200K1.15×
03Kansas~700K1.11×
04Pennsylvania~3M1.09×
05Minnesota~1M1.09×
06Kentucky~1M1.09×
07Utah~700K1.08×
08Iowa~700K1.08×
09Nebraska~400K1.07×
10Wisconsin~1M1.06×
11Connecticut~800K1.06×
12Hawaii~300K1.06×
13Illinois~2.5M1.05×
14Indiana~1.5M1.04×
15Missouri~1.5M1.04×
16Mississippi~700K1.04×
17Oklahoma~900K1.03×
18Arkansas~700K1.03×
19West Virginia~400K1.03×
20Maryland~1.5M1.02×
21South Carolina~1M1.02×
22New Jersey~2M1.01×
23Virginia~2M1.01×
24California~8.5M1.00×
25Texas~6.5M1.00×
26Ohio~2.5M1.00×
27North Carolina~2.5M1.00×
28Washington~1.5M1.00×
29Massachusetts~1.5M1.00×
30Louisiana~1M1.00×
31New Hampshire~300K1.00×
32Montana~200K1.00×
33Alaska~200K1.00×
34New York~4M0.98×
35Georgia~2.5M0.98×
36Tennessee~1.5M0.98×
37Maine~300K0.98×
38Nevada~700K0.95×
39Idaho~400K0.95×
40Delaware~200K0.95×
41Alabama~1M0.94×
42Vermont~100K0.94×
43Oregon~800K0.92×
44New Mexico~400K0.92×
45Rhode Island~200K0.92×
46Florida~4.5M0.91×
47Michigan~2M0.90×
48Washington, District of Columbia~200K0.90×
49Arizona~1.5M0.87×
50Colorado~1M0.87×
Fig. 06

Affinity by region

Affinity by region — Popular music, United States
0.87×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Popular music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Popular music audience
#·InterestCategoryAffinity×
01Food storageHome & Garden4.08×
02Largemouth bassFood & Beverages3.63×
03InnovationBusiness & Career2.73×
04Diaper bagKids & Family2.54×
05ViolinMusic & Radio2.54×
06MetaphysicsBusiness & Career2.51×
07Tabletop gameGames2.50×
08Planet FitnessSports2.48×
09Fly fishingSports2.42×
10Anime conventionLiterature2.31×
11PianoMusic & Radio2.26×
12Bass guitarMusic & Radio2.14×
13Acoustic guitarMusic & Radio2.14×
14CarpentryHome & Garden2.11×
15Musical instrumentMusic & Radio1.95×
16Real propertyHome & Garden1.85×
17Electric guitarMusic & Radio1.82×
18NBA FinalsSports1.81×
19Pizza HutFood & Beverages1.63×
20TMZInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Popular music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Popular music audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.17×
TraditionCONSERVATISM1.09×
SpiritualityBALANCE1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Popular music audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.82×
DIY MentalityTHRILL0.87×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Popular music have in United States?

Popular music has an estimated audience of 76,331,778 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Popular music fans?

51.6% of Popular music fans are female, 48.4% are male, with an average age of 36.5 years.

03

Which brands do Popular music fans like most?

Popular music fans show strongest brand affinity for Planet Fitness (2.48×), Innovation (2.73×), and Musical instrument (1.95×) over the country average.

04

Where do Popular music fans live in United States?

Popular music fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~6.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Popular music fans also like?

Beyond Popular music itself, the audience over-indexes on Innovation (2.73×), Musical instrument (1.95×), Metaphysics (2.51×), and Bass guitar (2.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Popular music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →