Popular music Audience in Mexico
Popular music has an estimated audience of 9,110,073 people in Mexico. 50.0% are female, 50.0% are male, average age 31.0. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Real Madrid C.F., TikTok, Catholic Church, MSN, Pedro Pascal.
The average Popular music fan in Mexico is 31.0 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Real Madrid C.F., TikTok, Catholic Church, with strongest over-indexing on Real Madrid C.F. (1.59× the country average). Demographically, the Popular music audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Popular music fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 31.0 |
| Estimated audience size | 9,110,073 |
Audience persona
The typical Popular music fan in Mexico is balanced, around 31.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Real Madrid C.F..
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 1,555,462 | 1.3× |
| State of Mexico | 1,370,371 | 1.1× |
| Jalisco | 697,685 | 1.04× |
| Veracruz (state) | 613,428 | 1.14× |
| Puebla | 566,214 | 1.17× |
| Nuevo Leon | 481,994 | 0.88× |
| Guanajuato | 459,086 | 1.07× |
| Baja California | 458,768 | 1.21× |
| Chihuahua | 372,292 | 1.18× |
| Michoacan de Ocampo | 298,528 | 0.95× |
| Coahuila de Zaragoza | 290,179 | 1.06× |
| Hidalgo | 266,268 | 1.21× |
| Chiapas | 241,524 | 0.88× |
| Guerrero | 210,962 | 0.91× |
| Yucatan | 180,176 | 0.95× |
| Morelos | 163,208 | 1.04× |
| Aguascalientes | 113,006 | 0.98× |
| Tlaxcala | 109,666 | 1.05× |
| Durango | 107,017 | 0.85× |
| Zacatecas | 91,695 | 0.79× |
| Nayarit | 89,043 | 1.01× |
| Baja California Sur | 60,159 | 0.83× |
| Campeche | 44,912 | 0.65× |
| Colima | 44,627 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Madrid C.F. | 1.59× | Sports |
| TikTok | 2.14× | Internet & Social Media |
| Catholic Church | 2.36× | Politics & Society |
| MSN | 2.53× | News |
| Pedro Pascal | 2.76× | Movies & TV |
| Sarcasm | 2.53× | Politics & Society |
| Banana | 2.35× | Food & Beverages |
| Beaches | 1.73× | Travel & Leisure |
| Stone Island | 20× | Fashion & Accessoires |
| Personal care | 1.57× | Health |
| Fast food | 1.55× | Food & Beverages |
| Game consoles | 1.87× | Technology & Electronics |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Travel agency | 2.41× | Travel & Leisure |
| Credit cards | 1.52× | Business & Career |
| MLB | 1.6× | Sports |
| Crafts | 1.51× | Home & Garden |
| Samsung | 1.59× | Technology & Electronics |
| 1.64× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.01 |
| Family Orientation | CONSERVATISM | 1.95 |
| Design Affinity | PREMIUM | 1.82 |
| Price Sensitivity | PREMIUM | 1.81 |
| Early Adopter Mentality | POWER | 1.75 |
| Urban Lifestyle | OPEN | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
See Popular music audiences in other countries
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
Frequently asked questions
How many fans does Popular music have in Mexico?
Popular music has an estimated audience of 9,110,073 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Popular music fans?
50.0% of Popular music fans are female, 50.0% are male, with an average age of 31.0 years.
Which brands do Popular music fans like most?
Popular music fans show strongest brand affinity for Real Madrid C.F. (1.59×), TikTok (2.14×), and Catholic Church (2.36×) over the country average.
Where do Popular music fans live in Mexico?
Popular music fans in Mexico are most concentrated in Distrito Federal (reach 1,555,462), State of Mexico (reach 1,370,371), and Jalisco (reach 697,685). These three regions account for the largest share of the active audience.
What other brands do Popular music fans also like?
Beyond Popular music itself, the audience over-indexes on TikTok (2.14×), Catholic Church (2.36×), MSN (2.53×), and Pedro Pascal (2.76×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.