Popular music Audience in France
Popular music has an estimated audience of 9,538,395 people in France. 49.5% are female, 50.5% are male, average age 38.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Real property, TikTok, Livemusic, Improvisation, Tinder.
The average Popular music fan in France is 38.6 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Real property, TikTok, Livemusic, with strongest over-indexing on Real property (2.42× the country average). Demographically, the Popular music audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Popular music fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 38.6 |
| Estimated audience size | 9,538,395 |
Audience persona
The typical Popular music fan in France is balanced, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Real property.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,291,380 | 1.34× |
| Auvergne-Rhône-Alpes | 1,192,288 | 1.06× |
| Hauts-de-France | 887,250 | 1.06× |
| Grand Est | 857,694 | 1.11× |
| Occitanie | 784,899 | 0.95× |
| Nouvelle-Aquitaine | 768,282 | 0.92× |
| Provence-Alpes-Côte d'Azur | 751,390 | 1.06× |
| Pays de la Loire | 508,842 | 0.96× |
| Brittany | 449,276 | 0.96× |
| Normandy | 445,611 | 0.96× |
| Centre-Val de Loire | 315,431 | 0.88× |
| Bourgogne-Franche-Comté | 313,578 | 0.81× |
| Corsica | 43,655 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 2.42× | Home & Garden |
| TikTok | 1.64× | Internet & Social Media |
| Livemusic | 3.37× | Music & Radio |
| Improvisation | 4.56× | Music & Radio |
| Tinder | 3.97× | Internet & Social Media |
| Chess.com | 4.64× | Sports |
| Solitaire | 3.38× | Games |
| Western Union | 2.52× | Business & Career |
| Clash Royale | 3.99× | Games |
| Burnout (psychology) | 5.75× | Health |
| Saxophone | 4.3× | Music & Radio |
| Muslim holidays | 5.58× | Politics & Society |
| Single-lens reflex camera | 5.62× | Technology & Electronics |
| Google Photos | 2.66× | Technology & Electronics |
| Poetry | 1.74× | Literature |
| RC Lens | 1.65× | Sports |
| Psoriasis Awareness | 5.32× | Health |
| American Vintage | 3.44× | Fashion & Accessoires |
| Nail art | 2.39× | Beauty & Wellness |
| Kitchen garden | 2.69× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.61 |
| Mindfulness | BALANCE | 1.3 |
| Extroversion | THRILL | 1.04 |
| Social Media Usage | JOY | 0.96 |
| Travelling | THRILL | 0.96 |
| Luxury Orientation | PREMIUM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
See Popular music audiences in other countries
More Musical genre audiences in France
- Rock music (14,138,390)
- Pop music (12,935,243)
- Hip hop music (12,859,706)
- Classical music (9,527,514)
- Jazz music (9,160,966)
Frequently asked questions
How many fans does Popular music have in France?
Popular music has an estimated audience of 9,538,395 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Popular music fans?
49.5% of Popular music fans are female, 50.5% are male, with an average age of 38.6 years.
Which brands do Popular music fans like most?
Popular music fans show strongest brand affinity for Real property (2.42×), TikTok (1.64×), and Livemusic (3.37×) over the country average.
Where do Popular music fans live in France?
Popular music fans in France are most concentrated in Île-de-France (reach 2,291,380), Auvergne-Rhône-Alpes (reach 1,192,288), and Hauts-de-France (reach 887,250). These three regions account for the largest share of the active audience.
What other brands do Popular music fans also like?
Beyond Popular music itself, the audience over-indexes on TikTok (1.64×), Livemusic (3.37×), Improvisation (4.56×), and Tinder (3.97×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.