Popular music Audience in United Kingdom
Popular music has an estimated audience of 13,635,567 people in United Kingdom. 52.6% are female, 47.4% are male, average age 40.2. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: DeviantArt, Hobby, Weddings, Do it yourself (DIY), Distilled beverage.
The average Popular music fan in United Kingdom is 40.2 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include DeviantArt, Hobby, Weddings, with strongest over-indexing on DeviantArt (4.74× the country average). Demographically, the Popular music audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Popular music fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 40.2 |
| Estimated audience size | 13,635,567 |
Audience persona
The typical Popular music fan in United Kingdom is balanced, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for DeviantArt.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,226,676 | 0.84× |
| South East | 1,771,750 | 0.97× |
| Yorkshire and the Humber | 1,466,274 | 1.34× |
| East of England | 1,380,287 | 1.11× |
| Scotland | 1,237,337 | 1.01× |
| South West | 953,317 | 0.85× |
| Wales | 840,428 | 1.08× |
| West Midlands | 807,907 | 1.38× |
| East Midlands | 769,353 | 0.8× |
| North West | 652,787 | 0.45× |
| North East | 585,513 | 1.1× |
| Northern Ireland | 449,168 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DeviantArt | 4.74× | Internet & Social Media |
| Hobby | 1.86× | Home & Garden |
| Weddings | 1.76× | Kids & Family |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Distilled beverage | 1.73× | Food & Beverages |
| Expensive Taste | 2.43× | Business & Career |
| 1.72× | Internet & Social Media | |
| Betfair | 2.24× | Games |
| TUI | 1.71× | Travel & Leisure |
| Home business | 3.53× | Business & Career |
| William Hill (bookmaker) | 1.67× | Games |
| TripAdvisor | 1.75× | Travel & Leisure |
| Livemusic | 2.2× | Music & Radio |
| Luxury yacht | 2.55× | Travel & Leisure |
| Ticketmaster | 1.71× | Travel & Leisure |
| Purchase discount | 2.96× | Shopping |
| Satire | 2× | Literature |
| Refrigerator | 1.77× | Home & Garden |
| Mango | 3.07× | Shopping |
| Lingerie | 1.98× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.46 |
| Risk Appetite | THRILL | 1.15 |
| Luxury Orientation | PREMIUM | 1.13 |
| Indulgence | JOY | 1.12 |
| Price Sensitivity | PREMIUM | 1.07 |
| Social Media Usage | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
See Popular music audiences in other countries
More Musical genre audiences in United Kingdom
- Rock music (22,856,769)
- Pop music (19,665,791)
- Hip hop music (16,297,821)
- Rhythm and blues music (14,734,519)
- Jazz music (14,107,473)
Frequently asked questions
How many fans does Popular music have in United Kingdom?
Popular music has an estimated audience of 13,635,567 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Popular music fans?
52.6% of Popular music fans are female, 47.4% are male, with an average age of 40.2 years.
Which brands do Popular music fans like most?
Popular music fans show strongest brand affinity for DeviantArt (4.74×), Hobby (1.86×), and Weddings (1.76×) over the country average.
Where do Popular music fans live in United Kingdom?
Popular music fans in United Kingdom are most concentrated in England (reach 10,226,676), South East (reach 1,771,750), and Yorkshire and the Humber (reach 1,466,274). These three regions account for the largest share of the active audience.
What other brands do Popular music fans also like?
Beyond Popular music itself, the audience over-indexes on Hobby (1.86×), Weddings (1.76×), Do it yourself (DIY) (1.58×), and Distilled beverage (1.73×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.