Rhythm and blues music Audience in United Kingdom
Rhythm and blues music has an estimated audience of 14,734,519 people in United Kingdom. 53.1% are female, 46.9% are male, average age 40.4. Top regions: England, Greater London, North West. Top brand affinities: Rhianna (singer), Gay Love, Long Lashes, Anime & Cosplay, Manicure & Pedicure.
The average Rhythm and blues music fan in United Kingdom is 40.4 years old, balanced, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Rhianna (singer), Gay Love, Long Lashes, with strongest over-indexing on Rhianna (singer) (1.62× the country average). Demographically, the Rhythm and blues music audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Rhythm and blues music fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 40.4 |
| Estimated audience size | 14,734,519 |
Audience persona
The typical Rhythm and blues music fan in United Kingdom is balanced, around 40.4 years old, with strong DIY Mentality tendencies and a notable affinity for Rhianna (singer).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,050,890 | 1.17× |
| Greater London | 2,415,305 | 1.26× |
| North West | 2,150,991 | 1.37× |
| South East | 2,040,388 | 1.03× |
| East of England | 1,407,842 | 1.05× |
| Scotland | 1,178,493 | 0.89× |
| South West | 1,170,424 | 0.97× |
| East Midlands | 1,124,363 | 1.08× |
| Wales | 954,050 | 1.13× |
| Yorkshire and the Humber | 863,747 | 0.73× |
| West Midlands | 514,034 | 0.81× |
| North East | 404,531 | 0.71× |
| Northern Ireland | 365,562 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rhianna (singer) | 1.62× | Music & Radio |
| Gay Love | 1.61× | Politics & Society |
| Long Lashes | 1.53× | Beauty & Wellness |
| Anime & Cosplay | 1.62× | Fashion & Accessoires |
| Manicure & Pedicure | 1.68× | Beauty & Wellness |
| Music of Nigeria | 1.72× | Music & Radio |
| Luther Vandross | 1.83× | Music & Radio |
| New York | 1.7× | Travel & Leisure |
| African popular music | 1.61× | Music & Radio |
| Classic Rock (magazine) | 1.85× | Music & Radio |
| Hair Stylists | 1.52× | Beauty & Wellness |
| Billy Ocean | 1.53× | Music & Radio |
| Grace Jones | 1.54× | Music & Radio |
| Joaquin Phoenix | 1.53× | Movies & TV |
| Beverley Knight | 1.75× | Music & Radio |
| natural hair | 1.61× | Beauty & Wellness |
| P$C | 1.68× | Music & Radio |
| Labi Siffre | 1.72× | Music & Radio |
| Music of Africa | 1.56× | Music & Radio |
| Anna Friel | 1.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.3 |
| Early Adopter Mentality | POWER | 1.12 |
| Indulgence | JOY | 1.04 |
| Luxury Orientation | PREMIUM | 1.03 |
| Community Orientation | OPEN | 0.99 |
| Social Media Usage | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 5.1% |
| Italy | 4.4% |
See Rhythm and blues music audiences in other countries
More Musical genre audiences in United Kingdom
- Rock music (22,856,769)
- Pop music (19,665,791)
- Hip hop music (16,297,821)
- Jazz music (14,107,473)
- Popular music (13,635,568)
Frequently asked questions
How many fans does Rhythm and blues music have in United Kingdom?
Rhythm and blues music has an estimated audience of 14,734,519 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Rhythm and blues music fans?
53.1% of Rhythm and blues music fans are female, 46.9% are male, with an average age of 40.4 years.
Which brands do Rhythm and blues music fans like most?
Rhythm and blues music fans show strongest brand affinity for Rhianna (singer) (1.62×), Gay Love (1.61×), and Long Lashes (1.53×) over the country average.
Where do Rhythm and blues music fans live in United Kingdom?
Rhythm and blues music fans in United Kingdom are most concentrated in England (reach 11,050,890), Greater London (reach 2,415,305), and North West (reach 2,150,991). These three regions account for the largest share of the active audience.
What other brands do Rhythm and blues music fans also like?
Beyond Rhythm and blues music itself, the audience over-indexes on Gay Love (1.61×), Long Lashes (1.53×), Anime & Cosplay (1.62×), and Manicure & Pedicure (1.68×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.