A data profile of the people who buy, follow and care about Rhythm and blues music in United Kingdom — modelled from more than twelve digital signal sources. Rhythm and blues music has an estimated audience of 14,734,519 people in United Kingdom.
The average Rhythm and blues music fan in United Kingdom is 40.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Rhianna (singer), Gay Love, Long Lashes, with strongest over-indexing on Rhianna (singer) (1.62× the country average).
Demographically, the Rhythm and blues music audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Rhythm and blues music fan in United Kingdom is balanced, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for Rhianna (singer).
The key figures that characterise the Rhythm and blues music profile in United Kingdom.
53.1% are female, 46.9% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 40.4 |
| Estimated audience size | 14,734,519 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Rhythm and blues music audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 5.1% |
| Italy | 4.4% |
Where the Rhythm and blues music audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~2M | 1.29× | |
| 02 | Greater London | ~2.5M | 1.23× | |
| 03 | England | ~11M | 1.17× | |
| 04 | Wales | ~900K | 1.07× | |
| 05 | East Midlands | ~1M | 1.05× | |
| 06 | East of England | ~1.5M | 1.03× | |
| 07 | South East | ~2M | 1.02× | |
| 08 | South West | ~1M | 0.98× | |
| 09 | Northern Ireland | ~400K | 0.94× | |
| 10 | Scotland | ~1M | 0.93× | |
| 11 | North East | ~500K | 0.87× | |
| 12 | West Midlands | ~500K | 0.86× | |
| 13 | Yorkshire and the Humber | ~1M | 0.82× |
The strongest cross-interests of the Rhythm and blues music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Classic Rock (magazine) | Music & Radio | 1.85× | ||
| 02 | Luther Vandross | Music & Radio | 1.83× | ||
| 03 | Guitarist (magazine) | Music & Radio | 1.83× | ||
| 04 | Beverley Knight | Music & Radio | 1.75× | ||
| 05 | Music of Nigeria | Music & Radio | 1.72× | ||
| 06 | Labi Siffre | Music & Radio | 1.72× | ||
| 07 | New York | Travel & Leisure | 1.70× | ||
| 08 | Jermaine Jackson | Music & Radio | 1.69× | ||
| 09 | Manicure & Pedicure | Beauty & Wellness | 1.68× | ||
| 10 | P$C | Music & Radio | 1.68× | ||
| 11 | Rhianna (singer) | Music & Radio | 1.62× | ||
| 12 | Anime & Cosplay | Fashion & Accessoires | 1.62× | ||
| 13 | Gay Love | Politics & Society | 1.61× | ||
| 14 | African popular music | Music & Radio | 1.61× | ||
| 15 | natural hair | Beauty & Wellness | 1.61× | ||
| 16 | Grace Jones | Music & Radio | 1.54× | ||
| 17 | Long Lashes | Beauty & Wellness | 1.53× | ||
| 18 | Billy Ocean | Music & Radio | 1.53× | ||
| 19 | Joaquin Phoenix | Movies & TV | 1.53× | ||
| 20 | Hair Stylists | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.02× | |
| Price Sensitivity | PREMIUM | 0.98× | |
| Healthy Lifestyle | BALANCE | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Patriotism | CONSERVATISM | 0.81× |
Rhythm and blues music has an estimated audience of 14,734,519 people in United Kingdom, concentrated in England and Greater London.
53.1% of Rhythm and blues music fans are female, 46.9% are male, with an average age of 40.4 years.
Rhythm and blues music fans show strongest brand affinity for Rhianna (singer) (1.62×), Gay Love (1.61×), and Long Lashes (1.53×) over the country average.
Rhythm and blues music fans in United Kingdom are most concentrated in England (reach ~11M), Greater London (reach ~2.5M), and North West (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Rhythm and blues music itself, the audience over-indexes on Gay Love (1.61×), Long Lashes (1.53×), Anime & Cosplay (1.62×), and Manicure & Pedicure (1.68×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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