Rhythm and blues music Audience in Brazil
Rhythm and blues music has an estimated audience of 17,256,332 people in Brazil. 56.5% are female, 43.5% are male, average age 36.9. Top regions: São Paulo, Rio de Janeiro, Minas Gerais.
The average Rhythm and blues music fan in Brazil is 36.9 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Demographically, the Rhythm and blues music audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Mindfulness, Need for Security.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Rhythm and blues music fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 36.9 |
| Estimated audience size | 17,256,332 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 4,041,744 | 0.9× |
| Rio de Janeiro | 2,204,706 | 1.36× |
| Minas Gerais | 1,445,577 | 0.81× |
| Rio Grande do Sul | 815,026 | 0.8× |
| Bahia | 807,891 | 0.71× |
| Paraná | 745,235 | 0.71× |
| Santa Catarina | 633,451 | 0.8× |
| Pernambuco | 586,950 | 0.74× |
| Ceará | 536,129 | 0.71× |
| Goiás | 383,518 | 0.58× |
| Pará | 334,599 | 0.59× |
| Federal District | 302,437 | 1.05× |
| Maranhão | 288,392 | 0.67× |
| Espírito Santo | 284,005 | 0.79× |
| Paraíba | 232,168 | 0.67× |
| Alagoas | 217,097 | 0.86× |
| Rio Grande do Norte | 212,728 | 0.74× |
| Piauí | 199,007 | 0.83× |
| Sergipe | 176,451 | 0.98× |
| Mato Grosso do Sul | 175,962 | 0.7× |
| Amazonas | 175,593 | 0.59× |
| Rondônia | 172,516 | 1.2× |
| Mato Grosso | 160,286 | 0.5× |
| Tocantins | 151,470 | 1.33× |
| Amapá | 149,271 | 2.44× |
| Roraima | 143,787 | 2.95× |
| Acre | 119,665 | 1.99× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.29 |
| Need for Security | CONSERVATISM | 2.07 |
| Luxury Orientation | PREMIUM | 1.74 |
| Design Affinity | PREMIUM | 1.57 |
| Sports Activity | POWER | 1.46 |
| Price Sensitivity | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 5.1% |
| Italy | 4.4% |
See Rhythm and blues music audiences in other countries
- Rhythm and blues music — Germany
- Rhythm and blues music — United States
- Rhythm and blues music — United Kingdom
- Rhythm and blues music — France
- Rhythm and blues music — Italy
- Rhythm and blues music — Spain
- Rhythm and blues music — Japan
- Rhythm and blues music — South Korea
- Rhythm and blues music — India
- Rhythm and blues music — Canada
- Rhythm and blues music — Mexico
More Musical genre audiences in Brazil
- Country music (22,794,665)
- Popular music (22,144,513)
- Rock music (20,791,452)
- Pop music (18,688,938)
- Funk (17,587,130)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.