Country music Audience in Brazil
Country music has an estimated audience of 22,794,665 people in Brazil. 57.3% are female, 42.7% are male, average age 39.0. Top regions: São Paulo, Minas Gerais, Paraná. Top brand affinities: Shopee, Sociedade Esportiva Palmeiras, Santos FC, Lindås, Real Madrid C.F..
The average Country music fan in Brazil is 39.0 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Paraná. Top brand affinities include Shopee, Sociedade Esportiva Palmeiras, Santos FC, with strongest over-indexing on Shopee (3.84× the country average). Demographically, the Country music audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Country music fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 39.0 |
| Estimated audience size | 22,794,665 |
Audience persona
The typical Country music fan in Brazil is more female, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Shopee.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 6,180,832 | 1.04× |
| Minas Gerais | 2,647,189 | 1.12× |
| Paraná | 1,815,762 | 1.3× |
| Rio de Janeiro | 1,644,673 | 0.77× |
| Rio Grande do Sul | 1,642,056 | 1.22× |
| Santa Catarina | 1,557,237 | 1.49× |
| Goiás | 1,208,535 | 1.39× |
| Bahia | 990,285 | 0.66× |
| Ceará | 735,975 | 0.74× |
| Pernambuco | 708,120 | 0.68× |
| Pará | 592,919 | 0.8× |
| Mato Grosso do Sul | 560,421 | 1.69× |
| Espírito Santo | 438,129 | 0.92× |
| Federal District | 386,163 | 1.02× |
| Mato Grosso | 382,870 | 0.9× |
| Maranhão | 353,501 | 0.62× |
| Rio Grande do Norte | 330,289 | 0.87× |
| Paraíba | 320,419 | 0.7× |
| Amazonas | 288,360 | 0.73× |
| Alagoas | 220,703 | 0.66× |
| Rondônia | 213,911 | 1.13× |
| Piauí | 198,068 | 0.63× |
| Sergipe | 152,202 | 0.64× |
| Tocantins | 122,488 | 0.81× |
| Acre | 116,122 | 1.46× |
| Amapá | 115,882 | 1.43× |
| Roraima | 102,322 | 1.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopee | 3.84× | Shopping |
| Sociedade Esportiva Palmeiras | 1.52× | Sports |
| Santos FC | 1.81× | Sports |
| Lindås | 4.29× | Travel & Leisure |
| Real Madrid C.F. | 1.61× | Sports |
| Ney Matogrosso | 3.66× | Music & Radio |
| Andressa Urach | 2.86× | Fashion & Accessoires |
| Sampler (musical instrument) | 4.48× | Music & Radio |
| Esporte Clube Juventude | 3.06× | Sports |
| Saudade | 4.11× | Politics & Society |
| Clube do Remo | 2.92× | Sports |
| Quero | 3.47× | Travel & Leisure |
| Sport Club Internacional | 1.69× | Sports |
| Creator deity | 3× | Politics & Society |
| Preta Gil | 1.75× | Music & Radio |
| Crochet | 2.42× | Home & Garden |
| Neymar | 1.62× | Sports |
| Wholesale | 1.97× | Fashion & Accessoires |
| Minas Gerais | 2.92× | Travel & Leisure |
| Rio Grande do Sul | 3.04× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.1 |
| Luxury Orientation | PREMIUM | 1.65 |
| Price Sensitivity | PREMIUM | 1.59 |
| Design Affinity | PREMIUM | 1.59 |
| Creativity | OPEN | 1.53 |
| Spirituality | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.9% |
| Italy | 5.3% |
See Country music audiences in other countries
More Musical genre audiences in Brazil
- Popular music (22,144,513)
- Rock music (20,791,452)
- Pop music (18,688,938)
- Funk (17,587,130)
- Rhythm and blues music (17,256,333)
Frequently asked questions
How many fans does Country music have in Brazil?
Country music has an estimated audience of 22,794,665 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Country music fans?
57.3% of Country music fans are female, 42.7% are male, with an average age of 39.0 years.
Which brands do Country music fans like most?
Country music fans show strongest brand affinity for Shopee (3.84×), Sociedade Esportiva Palmeiras (1.52×), and Santos FC (1.81×) over the country average.
Where do Country music fans live in Brazil?
Country music fans in Brazil are most concentrated in São Paulo (reach 6,180,832), Minas Gerais (reach 2,647,189), and Paraná (reach 1,815,762). These three regions account for the largest share of the active audience.
What other brands do Country music fans also like?
Beyond Country music itself, the audience over-indexes on Sociedade Esportiva Palmeiras (1.52×), Santos FC (1.81×), Lindås (4.29×), and Real Madrid C.F. (1.61×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.