Rascasse Audience Intelligence

Crochet Audience in Brazil

A data profile of the people who buy, follow and care about Crochet in Brazil — modelled from more than twelve digital signal sources. Crochet has an estimated audience of 12,887,327 people in Brazil.

#247among Topic in Brazil#18in Home & Garden

The average Crochet fan in Brazil is 45.4 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crochet profile in Brazil.

Audience size
12.9M
in Brazil
Gender
83.5%♀
16.5% male
Age
45.4
average years
Country rank
#368
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crochet fans

83.5% are female, 16.5% are male, average age 45.4.

Fig. 02

Gender split

83.5%
Female
16.5%
Male
Demographic split for Crochet audience in Brazil
MetricValue
Female83.5%
Male16.5%
Average age45.4
Estimated audience size12,887,327
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Crochet audience in Brazil
Age bracketShare%
16-197%
20-2914%
30-3921%
40-4926%
50+33%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Crochet audience comes from Brazil.

Worldwide audience distribution share by country for Crochet
CountryShare
United States14.8%
Brazil9.9%
Japan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crochet audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Crochet fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio de Janeiro~1.5M1.21×
02Santa Catarina~700K1.19×
03Rio Grande do Sul~900K1.17×
04Bahia~900K1.11×
05Federal District~200K1.11×
06Roraima~40K1.08×
07Rio Grande do Norte~200K1.03×
08Sergipe~100K1.02×
09Maranhão~300K1.01×
10Espírito Santo~300K1.01×
11Amapá~50K1.00×
12Paraná~800K0.99×
13Pernambuco~600K0.99×
14Paraíba~300K0.99×
15Alagoas~200K0.99×
16São Paulo~3M0.97×
17Pará~400K0.97×
18Mato Grosso do Sul~200K0.97×
19Rondônia~100K0.97×
20Piauí~200K0.96×
21Acre~40K0.96×
22Minas Gerais~1.5M0.95×
23Tocantins~80K0.95×
24Ceará~500K0.93×
25Goiás~500K0.93×
26Amazonas~200K0.93×
27Mato Grosso~200K0.88×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Brazil

See Crochet audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Crochet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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