Crochet Audience in Brazil
Crochet has an estimated audience of 12,887,327 people in Brazil. 83.5% are female, 16.5% are male, average age 45.4. Top regions: São Paulo, Rio de Janeiro, Minas Gerais.
The average Crochet fan in Brazil is 45.4 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Demographically, the Crochet audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Creativity, Tradition.
Category: Home & Garden · Type: Topic
Demographics of Crochet fans
| Metric | Value |
|---|---|
| Female | 83.5% |
| Male | 16.5% |
| Average age | 45.4 |
| Estimated audience size | 12,887,327 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,245,344 | 0.97× |
| Rio de Janeiro | 1,482,269 | 1.23× |
| Minas Gerais | 1,266,593 | 0.95× |
| Bahia | 960,918 | 1.13× |
| Rio Grande do Sul | 906,846 | 1.19× |
| Paraná | 777,629 | 0.99× |
| Santa Catarina | 723,558 | 1.22× |
| Pernambuco | 581,665 | 0.98× |
| Ceará | 513,255 | 0.91× |
| Goiás | 442,969 | 0.9× |
| Pará | 400,960 | 0.95× |
| Maranhão | 326,832 | 1.01× |
| Espírito Santo | 271,494 | 1.01× |
| Paraíba | 253,290 | 0.98× |
| Federal District | 247,759 | 1.15× |
| Rio Grande do Norte | 226,847 | 1.06× |
| Amazonas | 192,787 | 0.86× |
| Mato Grosso | 188,118 | 0.78× |
| Alagoas | 183,170 | 0.97× |
| Mato Grosso do Sul | 176,538 | 0.94× |
| Piauí | 161,987 | 0.91× |
| Sergipe | 139,312 | 1.04× |
| Rondônia | 99,058 | 0.92× |
| Tocantins | 71,443 | 0.84× |
| Roraima | 49,538 | 1.36× |
| Amapá | 45,917 | 1× |
| Acre | 33,129 | 0.74× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.71 |
| Tradition | CONSERVATISM | 1.14 |
| Spirituality | BALANCE | 1.02 |
| Indulgence | JOY | 0.99 |
| Pet Ownership | JOY | 0.92 |
| Design Affinity | PREMIUM | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.8% |
| Brazil | 9.9% |
| Japan | 7.0% |
See Crochet audiences in other countries
More Home & Garden audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Crochet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.