A data profile of the people who buy, follow and care about Crochet in France — modelled from more than twelve digital signal sources. Crochet has an estimated audience of 3,494,089 people in France.
The average Crochet fan in France is 43.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Paris Saint-Germain, Tour de France, Knitting, with strongest over-indexing on Paris Saint-Germain (2.16× the country average).
Demographically, the Crochet audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Creativity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Crochet fan in France is more female, around 43.8 years old, with strong Creativity tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the Crochet profile in France.
80.6% are female, 19.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 43.8 |
| Estimated audience size | 3,494,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Crochet audience comes from France.
| Country | Share |
|---|---|
| United States | 14.8% |
| Brazil | 9.9% |
| Japan | 7.0% |
Where the Crochet audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.23× | |
| 02 | Hauts-de-France | ~300K | 1.11× | |
| 03 | Grand Est | ~300K | 1.09× | |
| 04 | Nouvelle-Aquitaine | ~300K | 1.06× | |
| 05 | Auvergne-Rhône-Alpes | ~400K | 1.05× | |
| 06 | Occitanie | ~300K | 1.04× | |
| 07 | Normandy | ~200K | 1.04× | |
| 08 | Pays de la Loire | ~200K | 1.01× | |
| 09 | Centre-Val de Loire | ~100K | 1.01× | |
| 10 | Bourgogne-Franche-Comté | ~100K | 0.95× | |
| 11 | Brittany | ~200K | 0.93× | |
| 12 | Provence-Alpes-Côte d'Azur | ~200K | 0.92× | |
| 13 | Corsica | ~10K | 0.62× |
The strongest cross-interests of the Crochet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knitting needle | Fashion & Accessoires | 5.53× | ||
| 02 | Handmade Crafts | Kids & Family | 4.29× | ||
| 03 | Pattern (sewing) | Home & Garden | 3.92× | ||
| 04 | Sewing machine | Home & Garden | 3.77× | ||
| 05 | Yarn | Fashion & Accessoires | 3.71× | ||
| 06 | Knitting | Home & Garden | 3.43× | ||
| 07 | Embroidery | Home & Garden | 3.01× | ||
| 08 | Sewing | Home & Garden | 2.89× | ||
| 09 | Decoration | Home & Garden | 2.40× | ||
| 10 | Paris Saint-Germain | Sports | 2.16× | ||
| 11 | Motherhood | Kids & Family | 1.78× | ||
| 12 | Hobby | Home & Garden | 1.76× | ||
| 13 | Fragrances | Beauty & Wellness | 1.71× | ||
| 14 | Hair products | Beauty & Wellness | 1.69× | ||
| 15 | Fashion design | Business & Career | 1.67× | ||
| 16 | Footwear | Fashion & Accessoires | 1.64× | ||
| 17 | Paris | Travel & Leisure | 1.59× | ||
| 18 | Tea | Food & Beverages | 1.57× | ||
| 19 | Tour de France | Sports | 1.56× | ||
| 20 | Spas | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.83× | |
| Luxury Orientation | PREMIUM | 1.58× | |
| Price Sensitivity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.91× | |
| Convenience Orientation | PREMIUM | 0.93× | |
| Community Orientation | OPEN | 0.96× |
Crochet has an estimated audience of 3,494,089 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
80.6% of Crochet fans are female, 19.4% are male, with an average age of 43.8 years.
Crochet fans show strongest brand affinity for Paris Saint-Germain (2.16×), Tour de France (1.56×), and Knitting (3.43×) over the country average.
Crochet fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Crochet itself, the audience over-indexes on Tour de France (1.56×), Knitting (3.43×), Paris (1.59×), and Yarn (3.71×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Crochet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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