A data profile of the people who buy, follow and care about Yarn in France — modelled from more than twelve digital signal sources. Yarn has an estimated audience of 3,129,140 people in France.
The average Yarn fan in France is 43.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (367.43× the country average).
Demographically, the Yarn audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Yarn fan in France is more female, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Yarn profile in France.
79.3% are female, 20.7% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 79.3% |
| Male | 20.7% |
| Average age | 43.0 |
| Estimated audience size | 3,129,140 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Yarn audience comes from France.
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 6.3% |
| Japan | 6.0% |
Where the Yarn audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.81× | |
| 02 | Auvergne-Rhône-Alpes | ~400K | 1.16× | |
| 03 | Provence-Alpes-Côte d'Azur | ~300K | 1.13× | |
| 04 | Grand Est | ~300K | 1.07× | |
| 05 | Pays de la Loire | ~200K | 1.06× | |
| 06 | Brittany | ~200K | 1.05× | |
| 07 | Occitanie | ~300K | 1.04× | |
| 08 | Nouvelle-Aquitaine | ~300K | 1.01× | |
| 09 | Hauts-de-France | ~300K | 0.91× | |
| 10 | Normandy | ~100K | 0.90× | |
| 11 | Corsica | ~10K | 0.87× | |
| 12 | Centre-Val de Loire | ~100K | 0.83× | |
| 13 | Bourgogne-Franche-Comté | ~100K | 0.80× |
The strongest cross-interests of the Yarn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 367.43× | ||
| 02 | Selfridges | Shopping | 264.36× | ||
| 03 | Christmas Gift | Kids & Family | 37.98× | ||
| 04 | Christmas ornament | Home & Garden | 30.86× | ||
| 05 | Christmas tree | Kids & Family | 27.53× | ||
| 06 | Christmas lights | Home & Garden | 23.66× | ||
| 07 | Kitchen garden | Home & Garden | 22.87× | ||
| 08 | Breast Cancer awareness | Health | 22.05× | ||
| 09 | Girl power | Politics & Society | 19.29× | ||
| 10 | Sustainable products | Politics & Society | 14.44× | ||
| 11 | Dentistry | Business & Career | 11.40× | ||
| 12 | Quilting | Home & Garden | 10.51× | ||
| 13 | Rose | Home & Garden | 9.95× | ||
| 14 | Hormone | Health | 9.64× | ||
| 15 | Knitting | Home & Garden | 9.12× | ||
| 16 | Sewing machine | Home & Garden | 8.97× | ||
| 17 | Zoom lens | Technology & Electronics | 8.86× | ||
| 18 | Sewing | Home & Garden | 6.05× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 3.15× | ||
| 20 | Crafts | Home & Garden | 2.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.95× | |
| Creativity | OPEN | 3.21× | |
| Design Affinity | PREMIUM | 2.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Social Media Usage | JOY | 0.88× |
Yarn has an estimated audience of 3,129,140 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
79.3% of Yarn fans are female, 20.7% are male, with an average age of 43.0 years.
Yarn fans show strongest brand affinity for Love & Sex (367.43×), Christmas Gift (37.98×), and Kitchen garden (22.87×) over the country average.
Yarn fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~400K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Yarn itself, the audience over-indexes on Christmas Gift (37.98×), Kitchen garden (22.87×), Christmas tree (27.53×), and Knitting (9.12×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Yarn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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