A data profile of the people who buy, follow and care about Yarn in Brazil — modelled from more than twelve digital signal sources. Yarn has an estimated audience of 8,031,725 people in Brazil.
Yarn has an estimated audience of 8,031,725 people in Brazil. 85.4% are female, 14.6% are male, average age 45.2. Top brand affinities: Knitting, Quilting, Instagram, Country music, Shopping malls.
Top brand affinities include Knitting, Quilting, Instagram, with strongest over-indexing on Knitting (6.63× the country average).
Demographically, the Yarn audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Creativity, Tradition.
The typical Yarn fan in Brazil is more female, around 45.2 years old, with strong Creativity tendencies and a notable affinity for Knitting.
The key figures that characterise the Yarn profile in Brazil.
85.4% are female, 14.6% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 85.4% |
| Male | 14.6% |
| Average age | 45.2 |
| Estimated audience size | 8,031,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Yarn audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 6.3% |
| Japan | 6.0% |
The strongest cross-interests of the Yarn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quilting | Home & Garden | 8.55× | ||
| 02 | Knitting | Home & Garden | 6.63× | ||
| 03 | Blanket | Home & Garden | 4.22× | ||
| 04 | Microwave oven | Home & Garden | 3.27× | ||
| 05 | Do it yourself (DIY) | Home & Garden | 2.45× | ||
| 06 | Sewing | Home & Garden | 2.06× | ||
| 07 | Country music | Music & Radio | 1.98× | ||
| 08 | Rock music | Music & Radio | 1.98× | ||
| 09 | Internet & Social Media | 1.97× | |||
| 10 | Shopping malls | Shopping | 1.97× | ||
| 11 | Medicine | Business & Career | 1.96× | ||
| 12 | Pop music | Music & Radio | 1.95× | ||
| 13 | Handbags | Fashion & Accessoires | 1.93× | ||
| 14 | Furniture | Home & Garden | 1.88× | ||
| 15 | Hip hop music | Music & Radio | 1.85× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.82× | ||
| 17 | Fragrances | Beauty & Wellness | 1.81× | ||
| 18 | Soul music | Music & Radio | 1.68× | ||
| 19 | Personal care | Health | 1.65× | ||
| 20 | Entrepreneurship | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 4.28× | |
| Tradition | CONSERVATISM | 1.69× | |
| Indulgence | JOY | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Yarn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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