Soul music Audience in Brazil
Soul music has an estimated audience of 15,665,079 people in Brazil. 56.6% are female, 43.4% are male, average age 36.6. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Sociedade Esportiva Palmeiras, Santos FC, Shopee, Real Madrid C.F., Andressa Urach.
The average Soul music fan in Brazil is 36.6 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Sociedade Esportiva Palmeiras, Santos FC, Shopee, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.55× the country average). Demographically, the Soul music audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Mindfulness, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Soul music fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 36.6 |
| Estimated audience size | 15,665,079 |
Audience persona
The typical Soul music fan in Brazil is more female, around 36.6 years old, with strong Mindfulness tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 6,558,874 | 1.61× |
| Rio de Janeiro | 2,469,715 | 1.68× |
| Minas Gerais | 1,649,441 | 1.02× |
| Rio Grande do Sul | 1,019,543 | 1.1× |
| Bahia | 960,228 | 0.93× |
| Paraná | 749,361 | 0.78× |
| Pernambuco | 731,103 | 1.02× |
| Santa Catarina | 656,862 | 0.91× |
| Ceará | 590,596 | 0.86× |
| Goiás | 547,361 | 0.91× |
| Pará | 395,574 | 0.77× |
| Federal District | 330,121 | 1.26× |
| Maranhão | 307,795 | 0.79× |
| Espírito Santo | 302,052 | 0.93× |
| Paraíba | 271,065 | 0.86× |
| Rio Grande do Norte | 228,760 | 0.88× |
| Sergipe | 196,525 | 1.2× |
| Amazonas | 186,751 | 0.69× |
| Mato Grosso do Sul | 168,430 | 0.74× |
| Alagoas | 150,081 | 0.66× |
| Mato Grosso | 147,742 | 0.5× |
| Piauí | 141,102 | 0.65× |
| Rondônia | 86,133 | 0.66× |
| Acre | 82,725 | 1.52× |
| Amapá | 82,553 | 1.49× |
| Tocantins | 81,443 | 0.79× |
| Roraima | 79,521 | 1.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.55× | Sports |
| Santos FC | 1.69× | Sports |
| Shopee | 2.99× | Shopping |
| Real Madrid C.F. | 1.54× | Sports |
| Andressa Urach | 2.65× | Fashion & Accessoires |
| Lindås | 3.43× | Travel & Leisure |
| Maranhão | 3.08× | Travel & Leisure |
| Ney Matogrosso | 2.97× | Music & Radio |
| Esporte Clube Juventude | 2.62× | Sports |
| Preta Gil | 1.72× | Music & Radio |
| Clube do Remo | 2.51× | Sports |
| Fluminense FC | 1.6× | Sports |
| Neymar | 1.58× | Sports |
| RedeTV! | 2.78× | Movies & TV |
| CR Vasco da Gama | 1.54× | Sports |
| Hour | 2.86× | Kids & Family |
| Sport Club Internacional | 1.54× | Sports |
| Manicure & Pedicure | 2.57× | Beauty & Wellness |
| Saudade | 3.33× | Politics & Society |
| O Boticário | 1.96× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.95 |
| Creativity | OPEN | 1.8 |
| Need for Security | CONSERVATISM | 1.77 |
| Family Orientation | CONSERVATISM | 1.65 |
| Risk Appetite | THRILL | 1.61 |
| Urban Lifestyle | OPEN | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
See Soul music audiences in other countries
More Musical genre audiences in Brazil
- Country music (22,794,665)
- Popular music (22,144,513)
- Rock music (20,791,452)
- Pop music (18,688,938)
- Funk (17,587,130)
Frequently asked questions
How many fans does Soul music have in Brazil?
Soul music has an estimated audience of 15,665,079 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Soul music fans?
56.6% of Soul music fans are female, 43.4% are male, with an average age of 36.6 years.
Which brands do Soul music fans like most?
Soul music fans show strongest brand affinity for Sociedade Esportiva Palmeiras (1.55×), Santos FC (1.69×), and Shopee (2.99×) over the country average.
Where do Soul music fans live in Brazil?
Soul music fans in Brazil are most concentrated in São Paulo (reach 6,558,874), Rio de Janeiro (reach 2,469,715), and Minas Gerais (reach 1,649,441). These three regions account for the largest share of the active audience.
What other brands do Soul music fans also like?
Beyond Soul music itself, the audience over-indexes on Santos FC (1.69×), Shopee (2.99×), Real Madrid C.F. (1.54×), and Andressa Urach (2.65×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.