A data profile of the people who buy, follow and care about Soul music in Brazil — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 15,665,079 people in Brazil.
The average Soul music fan in Brazil is 36.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Sociedade Esportiva Palmeiras, Santos FC, Shopee, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.55× the country average).
Demographically, the Soul music audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Tradition, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Soul music fan in Brazil is more female, around 36.6 years old, with strong Tradition tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
The key figures that characterise the Soul music profile in Brazil.
56.6% are female, 43.4% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 36.6 |
| Estimated audience size | 15,665,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Soul music audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
Where the Soul music audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~6.5M | 1.57× | |
| 02 | Rio de Janeiro | ~2.5M | 1.57× | |
| 03 | Federal District | ~300K | 1.13× | |
| 04 | Roraima | ~50K | 1.09× | |
| 05 | Rio Grande do Sul | ~1M | 1.07× | |
| 06 | Acre | ~60K | 1.06× | |
| 07 | Sergipe | ~200K | 1.05× | |
| 08 | Amapá | ~60K | 1.05× | |
| 09 | Minas Gerais | ~1.5M | 1.01× | |
| 10 | Pernambuco | ~700K | 1.01× | |
| 11 | Espírito Santo | ~300K | 0.97× | |
| 12 | Rio Grande do Norte | ~300K | 0.97× | |
| 13 | Tocantins | ~100K | 0.97× | |
| 14 | Bahia | ~1M | 0.96× | |
| 15 | Goiás | ~600K | 0.96× | |
| 16 | Paraíba | ~300K | 0.96× | |
| 17 | Rondônia | ~100K | 0.96× | |
| 18 | Santa Catarina | ~700K | 0.95× | |
| 19 | Mato Grosso do Sul | ~200K | 0.94× | |
| 20 | Alagoas | ~200K | 0.94× | |
| 21 | Piauí | ~200K | 0.94× | |
| 22 | Ceará | ~600K | 0.93× | |
| 23 | Maranhão | ~400K | 0.93× | |
| 24 | Amazonas | ~300K | 0.93× | |
| 25 | Pará | ~500K | 0.92× | |
| 26 | Mato Grosso | ~300K | 0.90× | |
| 27 | Paraná | ~800K | 0.86× |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lindås | Travel & Leisure | 3.43× | ||
| 02 | Saudade | Politics & Society | 3.33× | ||
| 03 | Maranhão | Travel & Leisure | 3.08× | ||
| 04 | Shopee | Shopping | 2.99× | ||
| 05 | North Region, Brazil | Travel & Leisure | 2.91× | ||
| 06 | Hour | Kids & Family | 2.86× | ||
| 07 | RedeTV! | Movies & TV | 2.78× | ||
| 08 | Andressa Urach | Fashion & Accessoires | 2.65× | ||
| 09 | Esporte Clube Juventude | Sports | 2.62× | ||
| 10 | Bahia | Travel & Leisure | 2.62× | ||
| 11 | Manicure & Pedicure | Beauty & Wellness | 2.57× | ||
| 12 | Clube do Remo | Sports | 2.51× | ||
| 13 | O Boticário | Shopping | 1.96× | ||
| 14 | Santos FC | Sports | 1.69× | ||
| 15 | Fluminense FC | Sports | 1.60× | ||
| 16 | Neymar | Sports | 1.58× | ||
| 17 | Sociedade Esportiva Palmeiras | Sports | 1.55× | ||
| 18 | Real Madrid C.F. | Sports | 1.54× | ||
| 19 | CR Vasco da Gama | Sports | 1.54× | ||
| 20 | Sport Club Internacional | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.41× | |
| Urban Lifestyle | OPEN | 1.27× | |
| Extroversion | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.97× | |
| Individualism | JOY | 0.99× | |
| Luxury Orientation | PREMIUM | 1.01× |
Soul music has an estimated audience of 15,665,079 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
56.6% of Soul music fans are female, 43.4% are male, with an average age of 36.6 years.
Soul music fans show strongest brand affinity for Sociedade Esportiva Palmeiras (1.55×), Santos FC (1.69×), and Shopee (2.99×) over the country average.
Soul music fans in Brazil are most concentrated in São Paulo (reach ~6.5M), Rio de Janeiro (reach ~2.5M), and Minas Gerais (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Soul music itself, the audience over-indexes on Santos FC (1.69×), Shopee (2.99×), Real Madrid C.F. (1.54×), and Neymar (1.58×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.