Soul music Audience in Mexico
Soul music has an estimated audience of 5,368,951 people in Mexico. 50.1% are female, 49.9% are male, average age 30.0. Top brand affinities: Jenni Rivera, Creative Commons, Doo-wop, Romantic music, Peruvian cumbia.
Top brand affinities include Jenni Rivera, Creative Commons, Doo-wop, with strongest over-indexing on Jenni Rivera (1.55× the country average). Demographically, the Soul music audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Soul music fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 30.0 |
| Estimated audience size | 5,368,951 |
Audience persona
The typical Soul music fan in Mexico is balanced, around 30.0 years old, with strong Risk Appetite tendencies and a notable affinity for Jenni Rivera.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jenni Rivera | 1.55× | Music & Radio |
| Creative Commons | 1.53× | Technology & Electronics |
| Doo-wop | 1.52× | Music & Radio |
| Romantic music | 1.54× | Music & Radio |
| Peruvian cumbia | 1.51× | Music & Radio |
| Argentine cumbia | 1.51× | Music & Radio |
| Waltz | 1.53× | Music & Radio |
| Nortec | 1.57× | Music & Radio |
| balada | 1.64× | Music & Radio |
| Saxophone | 1.51× | Music & Radio |
| Tierra Caliente (Mexico) | 1.66× | Travel & Leisure |
| Tierra caliente | 1.61× | Travel & Leisure |
| La rosa de Guadalupe | 1.57× | Movies & TV |
| Dailymotion | 1.6× | Movies & TV |
| Tropical music | 1.55× | Music & Radio |
| Repetition (music) | 1.6× | |
| Angela White (athlete) | 1.75× | Movies & TV |
| Chespirito (TV series) | 1.52× | Movies & TV |
| Gloria Trevi | 1.5× | Music & Radio |
| Rosario Tijeras | 1.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.55 |
| Mindfulness | BALANCE | 2.43 |
| Spirituality | BALANCE | 1.5 |
| Travelling | THRILL | 1.32 |
| LGBTQ+ Identity | OPEN | 1.09 |
| Creativity | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
See Soul music audiences in other countries
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.