A data profile of the people who buy, follow and care about Soul music in Mexico — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 5,368,951 people in Mexico.
Soul music has an estimated audience of 5,368,951 people in Mexico. 50.1% are female, 49.9% are male, average age 30.0. Top brand affinities: Jenni Rivera, Creative Commons, Doo-wop, Romantic music, Peruvian cumbia.
Top brand affinities include Jenni Rivera, Creative Commons, Doo-wop, with strongest over-indexing on Jenni Rivera (1.55× the country average).
Demographically, the Soul music audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Soul music fan in Mexico is balanced, around 30.0 years old, with strong Tradition tendencies and a notable affinity for Jenni Rivera.
The key figures that characterise the Soul music profile in Mexico.
50.1% are female, 49.9% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 30.0 |
| Estimated audience size | 5,368,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 22% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Soul music audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rosario Tijeras | Movies & TV | 1.94× | ||
| 02 | Angela White (athlete) | Movies & TV | 1.75× | ||
| 03 | Tierra Caliente (Mexico) | Travel & Leisure | 1.66× | ||
| 04 | balada | Music & Radio | 1.64× | ||
| 05 | Tierra caliente | Travel & Leisure | 1.61× | ||
| 06 | Dailymotion | Movies & TV | 1.60× | ||
| 07 | Repetition (music) | Topic | 1.60× | ||
| 08 | Nortec | Music & Radio | 1.57× | ||
| 09 | La rosa de Guadalupe | Movies & TV | 1.57× | ||
| 10 | Jenni Rivera | Music & Radio | 1.55× | ||
| 11 | Tropical music | Music & Radio | 1.55× | ||
| 12 | Romantic music | Music & Radio | 1.54× | ||
| 13 | Creative Commons | Technology & Electronics | 1.53× | ||
| 14 | Waltz | Music & Radio | 1.53× | ||
| 15 | Doo-wop | Music & Radio | 1.52× | ||
| 16 | Chespirito (TV series) | Movies & TV | 1.52× | ||
| 17 | Peruvian cumbia | Music & Radio | 1.51× | ||
| 18 | Argentine cumbia | Music & Radio | 1.51× | ||
| 19 | Saxophone | Music & Radio | 1.51× | ||
| 20 | Gloria Trevi | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.14× | |
| Spirituality | BALANCE | 1.09× | |
| Creativity | OPEN | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Risk Appetite | THRILL | 0.85× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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