Soul music Audience in Italy
Soul music has an estimated audience of 10,583,529 people in Italy. 49.9% are female, 50.1% are male, average age 37.9. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Alessandra Amoroso, Numerology, StirileProTV, Master (Buffy the Vampire Slayer), Central European Media Enterprises.
The average Soul music fan in Italy is 37.9 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Alessandra Amoroso, Numerology, StirileProTV, with strongest over-indexing on Alessandra Amoroso (1.5× the country average). Demographically, the Soul music audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 20 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Soul music fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 37.9 |
| Estimated audience size | 10,583,529 |
Audience persona
The typical Soul music fan in Italy is balanced, around 37.9 years old, with strong Extroversion tendencies and a notable affinity for Alessandra Amoroso.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,026,331 | 1.09× |
| Lazio | 1,399,627 | 1.08× |
| Campania | 1,175,131 | 0.99× |
| Emilia-Romagna | 1,091,321 | 1.26× |
| Sicilia | 1,056,073 | 1.15× |
| Veneto | 1,027,111 | 1.23× |
| Puglia | 838,127 | 1.15× |
| Tuscany | 824,975 | 1.18× |
| Piedmont | 736,216 | 0.94× |
| Sardinia | 282,918 | 0.95× |
| Marche | 237,350 | 0.9× |
| Calabria | 233,216 | 0.72× |
| Liguria | 233,091 | 0.78× |
| Friuli-Venezia Giulia | 224,215 | 1.12× |
| Abruzzo | 222,716 | 0.96× |
| Trentino-Alto Adige/Südtirol | 118,103 | 0.59× |
| Umbria | 98,722 | 0.58× |
| Basilicata | 67,576 | 0.7× |
| Molise | 56,817 | 1.13× |
| Aosta Valley | 40,538 | 1.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alessandra Amoroso | 1.5× | Music & Radio |
| Numerology | 1.53× | Health |
| StirileProTV | 1.64× | Movies & TV |
| Master (Buffy the Vampire Slayer) | 1.59× | Movies & TV |
| Central European Media Enterprises | 1.53× | Movies & TV |
| Andra | 1.7× | Music & Radio |
| Giovanni Sollima | 1.51× | Music & Radio |
| Claudio Baglioni Network News | 1.55× | |
| Bucataras.ro | 1.61× | Food & Beverages |
| Ziua | 1.51× | News |
| Iyanla Vanzant | 1.83× | Business & Career |
| Alexandru Ioan Cuza | 1.64× | Politics & Society |
| Tony Poptamas | 1.64× | Music & Radio |
| Andra (singer) | 1.8× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.48 |
| Community Orientation | OPEN | 1.33 |
| LGBTQ+ Identity | OPEN | 1.07 |
| Travelling | THRILL | 1.06 |
| Quality Awareness | PREMIUM | 1.06 |
| Social Media Usage | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
See Soul music audiences in other countries
More Musical genre audiences in Italy
- Rock music (22,459,228)
- Pop music (20,867,014)
- Rhythm and blues music (14,879,773)
- Singer-songwriter (14,559,144)
- Hip hop music (14,520,411)
Frequently asked questions
How many fans does Soul music have in Italy?
Soul music has an estimated audience of 10,583,529 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Soul music fans?
49.9% of Soul music fans are female, 50.1% are male, with an average age of 37.9 years.
Which brands do Soul music fans like most?
Soul music fans show strongest brand affinity for Alessandra Amoroso (1.5×), Numerology (1.53×), and StirileProTV (1.64×) over the country average.
Where do Soul music fans live in Italy?
Soul music fans in Italy are most concentrated in Lombardy (reach 2,026,331), Lazio (reach 1,399,627), and Campania (reach 1,175,131). These three regions account for the largest share of the active audience.
What other brands do Soul music fans also like?
Beyond Soul music itself, the audience over-indexes on Numerology (1.53×), StirileProTV (1.64×), Master (Buffy the Vampire Slayer) (1.59×), and Central European Media Enterprises (1.53×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.