A data profile of the people who buy, follow and care about Soul music in Italy — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 10,583,529 people in Italy.
The average Soul music fan in Italy is 37.9 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Alessandra Amoroso, Numerology, StirileProTV, with strongest over-indexing on Alessandra Amoroso (1.5× the country average).
Demographically, the Soul music audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Tradition, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 20 regions tracked by Rascasse.
The typical Soul music fan in Italy is balanced, around 37.9 years old, with strong Tradition tendencies and a notable affinity for Alessandra Amoroso.
The key figures that characterise the Soul music profile in Italy.
49.9% are female, 50.1% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 37.9 |
| Estimated audience size | 10,583,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Soul music audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
Where the Soul music audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~1M | 1.18× | |
| 02 | Veneto | ~1M | 1.16× | |
| 03 | Tuscany | ~800K | 1.11× | |
| 04 | Sicilia | ~1M | 1.09× | |
| 05 | Puglia | ~800K | 1.09× | |
| 06 | Lombardy | ~2M | 1.08× | |
| 07 | Lazio | ~1.5M | 1.06× | |
| 08 | Aosta Valley | ~30K | 1.05× | |
| 09 | Friuli-Venezia Giulia | ~200K | 1.04× | |
| 10 | Molise | ~50K | 1.01× | |
| 11 | Campania | ~1M | 0.99× | |
| 12 | Abruzzo | ~200K | 0.99× | |
| 13 | Sardinia | ~300K | 0.98× | |
| 14 | Marche | ~300K | 0.97× | |
| 15 | Basilicata | ~90K | 0.97× | |
| 16 | Piedmont | ~800K | 0.96× | |
| 17 | Umbria | ~200K | 0.94× | |
| 18 | Liguria | ~300K | 0.93× | |
| 19 | Calabria | ~300K | 0.92× | |
| 20 | Trentino-Alto Adige/Südtirol | ~200K | 0.92× |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iyanla Vanzant | Business & Career | 1.83× | ||
| 02 | Andra (singer) | Music & Radio | 1.80× | ||
| 03 | Andra | Music & Radio | 1.70× | ||
| 04 | StirileProTV | Movies & TV | 1.64× | ||
| 05 | Alexandru Ioan Cuza | Politics & Society | 1.64× | ||
| 06 | Tony Poptamas | Music & Radio | 1.64× | ||
| 07 | Bucataras.ro | Food & Beverages | 1.61× | ||
| 08 | Master (Buffy the Vampire Slayer) | Movies & TV | 1.59× | ||
| 09 | Claudio Baglioni Network News | Movie / TV Show / Series | 1.55× | ||
| 10 | Numerology | Health | 1.53× | ||
| 11 | Central European Media Enterprises | Movies & TV | 1.53× | ||
| 12 | Giovanni Sollima | Music & Radio | 1.51× | ||
| 13 | Ziua | News | 1.51× | ||
| 14 | Alessandra Amoroso | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.04× | |
| Creativity | OPEN | 1.01× | |
| Extroversion | THRILL | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Individualism | JOY | 0.79× | |
| Career Orientation | POWER | 0.82× |
Soul music has an estimated audience of 10,583,529 people in Italy, concentrated in Lombardy and Lazio.
49.9% of Soul music fans are female, 50.1% are male, with an average age of 37.9 years.
Soul music fans show strongest brand affinity for Alessandra Amoroso (1.5×), Numerology (1.53×), and StirileProTV (1.64×) over the country average.
Soul music fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Soul music itself, the audience over-indexes on Numerology (1.53×), StirileProTV (1.64×), Master (Buffy the Vampire Slayer) (1.59×), and Central European Media Enterprises (1.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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