Rascasse Audience Intelligence

Soul music Audience in United States

A data profile of the people who buy, follow and care about Soul music in United States — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 61,431,925 people in United States.

#9among Musical genre in United States#205among Topic in United States#18in Music & Radio

The average Soul music fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Curly Hair, Rhianna (singer), Lace wig, with strongest over-indexing on Curly Hair (1.67× the country average).

Demographically, the Soul music audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Mindfulness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soul music fan in United States is balanced, around 36.8 years old, with strong Mindfulness tendencies and a notable affinity for Curly Hair.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soul music profile in United States.

Audience size
61.4M
in United States
Gender
54.7%♀
45.3% male
Age
36.8
average years
Country rank
#277
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soul music fans

54.7% are female, 45.3% are male, average age 36.8.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Soul music audience in United States
MetricValue
Female54.7%
Male45.3%
Average age36.8
Estimated audience size61,431,925
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Soul music audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3917%
40-4917%
50+18%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Soul music audience comes from United States.

Worldwide audience distribution share by country for Soul music
CountryShare
United States24.5%
Brazil6.3%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soul music audience in United States is strongest.

Fig. 05

Top regions by affinity

Soul music fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~1.5M1.64×
02Mississippi~800K1.60×
03Georgia~3M1.53×
04South Carolina~1.5M1.52×
05North Carolina~3M1.49×
06Alabama~1M1.34×
07Maryland~1.5M1.32×
08Virginia~2M1.22×
09Arkansas~600K1.15×
10Washington, District of Columbia~200K1.14×
11Tennessee~1.5M1.11×
12Illinois~2M1.07×
13Connecticut~600K1.05×
14California~7M1.04×
15Texas~5.5M1.04×
16New York~3.5M1.04×
17Delaware~200K1.03×
18Alaska~100K1.03×
19Missouri~1M1.02×
20Florida~4M1.00×
21Indiana~1M1.00×
22New Jersey~1.5M0.99×
23Kentucky~800K0.99×
24Oklahoma~700K0.99×
25Hawaii~300K0.99×
26Massachusetts~1M0.98×
27Pennsylvania~2M0.97×
28Michigan~1.5M0.97×
29Rhode Island~200K0.96×
30Kansas~500K0.95×
31Vermont~100K0.95×
32Washington~1M0.94×
33Nevada~600K0.94×
34New Mexico~300K0.94×
35North Dakota~100K0.94×
36South Dakota~100K0.93×
37Ohio~1.5M0.92×
38Maine~200K0.92×
39Montana~200K0.92×
40Oregon~600K0.91×
41West Virginia~300K0.91×
42Nebraska~300K0.90×
43New Hampshire~200K0.90×
44Idaho~300K0.88×
45Arizona~1M0.86×
46Minnesota~800K0.86×
47Wisconsin~800K0.85×
48Utah~500K0.85×
49Iowa~400K0.85×
50Colorado~800K0.82×
Fig. 06

Affinity by region

Affinity by region — Soul music, United States
0.82×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soul music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soul music audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio2.53×
02Jermaine JacksonMusic & Radio2.19×
03Music of NigeriaMusic & Radio1.99×
04Love & Hip Hop: AtlantaMovies & TV1.68×
05Spider-Man: Brand New DayLiterature1.68×
06Curly HairBeauty & Wellness1.67×
07Neil DiamondMusic & Radio1.64×
08Cynthia ErivoMovies & TV1.62×
09Cardi BMusic & Radio1.61×
10MelaninBeauty & Wellness1.57×
11Teyana TaylorMovies & TV1.56×
12natural hairBeauty & Wellness1.54×
13Malcolm-Jamal WarnerMovies & TV1.53×
14Nail polishBeauty & Wellness1.53×
15Nicki MinajMusic & Radio1.52×
16AfroFashion & Accessoires1.52×
17H.E.R.Music & Radio1.52×
18AfrobeatMusic & Radio1.51×
19Nail salonBeauty & Wellness1.51×
20Lace wigBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soul music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soul music audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.04×
CreativityOPEN1.01×
Community OrientationOPEN1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soul music audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
PatriotismCONSERVATISM0.80×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soul music have in United States?

Soul music has an estimated audience of 61,431,925 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Soul music fans?

54.7% of Soul music fans are female, 45.3% are male, with an average age of 36.8 years.

03

Which brands do Soul music fans like most?

Soul music fans show strongest brand affinity for Curly Hair (1.67×), Rhianna (singer) (2.53×), and Lace wig (1.5×) over the country average.

04

Where do Soul music fans live in United States?

Soul music fans in United States are most concentrated in California (reach ~7M), Texas (reach ~5.5M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Soul music fans also like?

Beyond Soul music itself, the audience over-indexes on Rhianna (singer) (2.53×), Lace wig (1.5×), Afrobeat (1.51×), and Malcolm-Jamal Warner (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Soul music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →