Soul music Audience in United States
Soul music has an estimated audience of 61,431,925 people in United States. 54.7% are female, 45.3% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Curly Hair, Rhianna (singer), Lace wig, Afrobeat, Malcolm-Jamal Warner.
The average Soul music fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Curly Hair, Rhianna (singer), Lace wig, with strongest over-indexing on Curly Hair (1.67× the country average). Demographically, the Soul music audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Soul music fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 36.8 |
| Estimated audience size | 61,431,925 |
Audience persona
The typical Soul music fan in United States is balanced, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Curly Hair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 7,292,890 | 1.08× |
| Texas | 5,735,944 | 1.09× |
| Florida | 4,326,787 | 1.04× |
| New York | 3,679,084 | 1.07× |
| Georgia | 3,176,954 | 1.68× |
| North Carolina | 2,857,382 | 1.55× |
| Illinois | 2,348,468 | 1.15× |
| Virginia | 2,087,579 | 1.4× |
| Pennsylvania | 2,042,044 | 0.99× |
| Ohio | 1,776,963 | 0.94× |
| Tennessee | 1,739,773 | 1.41× |
| Michigan | 1,693,185 | 1.05× |
| South Carolina | 1,664,977 | 1.8× |
| Maryland | 1,563,823 | 1.48× |
| Louisiana | 1,537,006 | 1.94× |
| New Jersey | 1,482,191 | 0.95× |
| Alabama | 1,318,272 | 1.54× |
| Massachusetts | 1,173,475 | 0.97× |
| Indiana | 1,075,537 | 0.96× |
| Washington | 1,029,546 | 0.84× |
| Arizona | 1,028,677 | 0.82× |
| Missouri | 989,714 | 1× |
| Mississippi | 941,636 | 1.86× |
| Oklahoma | 777,394 | 1.14× |
| Kentucky | 777,091 | 1.01× |
| Colorado | 761,543 | 0.79× |
| Wisconsin | 733,957 | 0.79× |
| Minnesota | 723,093 | 0.82× |
| Arkansas | 682,546 | 1.35× |
| Oregon | 650,629 | 0.92× |
| Connecticut | 616,906 | 1× |
| Nevada | 572,408 | 0.96× |
| Kansas | 421,525 | 0.87× |
| Utah | 394,726 | 0.72× |
| Iowa | 295,043 | 0.58× |
| Washington, District of Columbia | 262,635 | 1.42× |
| Delaware | 214,939 | 1.27× |
| New Mexico | 214,185 | 0.7× |
| Hawaii | 211,524 | 0.8× |
| Nebraska | 209,069 | 0.68× |
| West Virginia | 189,507 | 0.66× |
| Idaho | 185,714 | 0.6× |
| Maine | 153,762 | 0.7× |
| Rhode Island | 150,777 | 0.77× |
| New Hampshire | 137,026 | 0.57× |
| Montana | 84,111 | 0.49× |
| Alaska | 81,048 | 0.62× |
| North Dakota | 80,834 | 0.64× |
| Vermont | 69,609 | 0.65× |
| South Dakota | 63,096 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Curly Hair | 1.67× | Beauty & Wellness |
| Rhianna (singer) | 2.53× | Music & Radio |
| Lace wig | 1.5× | Beauty & Wellness |
| Afrobeat | 1.51× | Music & Radio |
| Malcolm-Jamal Warner | 1.53× | Movies & TV |
| Nail polish | 1.53× | Beauty & Wellness |
| Nail salon | 1.51× | Beauty & Wellness |
| Cardi B | 1.61× | Music & Radio |
| Nicki Minaj | 1.52× | Music & Radio |
| Love & Hip Hop: Atlanta | 1.68× | Movies & TV |
| Cynthia Erivo | 1.62× | Movies & TV |
| Teyana Taylor | 1.56× | Movies & TV |
| Music of Nigeria | 1.99× | Music & Radio |
| natural hair | 1.54× | Beauty & Wellness |
| Afro | 1.52× | Fashion & Accessoires |
| Melanin | 1.57× | Beauty & Wellness |
| Spider-Man: Brand New Day | 1.68× | Literature |
| Bobby Brown | 1.55× | Music & Radio |
| H.E.R. | 1.52× | Music & Radio |
| Neil Diamond | 1.64× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.56 |
| Extroversion | THRILL | 1.09 |
| Social Media Usage | JOY | 1.02 |
| Early Adopter Mentality | POWER | 1.01 |
| Mindfulness | BALANCE | 1 |
| Healthy Lifestyle | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
See Soul music audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Soul music have in United States?
Soul music has an estimated audience of 61,431,925 people in United States, concentrated in California and Texas.
What is the gender split and age of Soul music fans?
54.7% of Soul music fans are female, 45.3% are male, with an average age of 36.8 years.
Which brands do Soul music fans like most?
Soul music fans show strongest brand affinity for Curly Hair (1.67×), Rhianna (singer) (2.53×), and Lace wig (1.5×) over the country average.
Where do Soul music fans live in United States?
Soul music fans in United States are most concentrated in California (reach 7,292,890), Texas (reach 5,735,944), and Florida (reach 4,326,787). These three regions account for the largest share of the active audience.
What other brands do Soul music fans also like?
Beyond Soul music itself, the audience over-indexes on Rhianna (singer) (2.53×), Lace wig (1.5×), Afrobeat (1.51×), and Malcolm-Jamal Warner (1.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.