Rascasse Audience Intelligence

Nail polish Audience in United States

A data profile of the people who buy, follow and care about Nail polish in United States — modelled from more than twelve digital signal sources. Nail polish has an estimated audience of 18,803,155 people in United States.

#2among Nails in United States#1220among Topic in United States#44in Beauty & Wellness

The average Nail polish fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Summer Camp (band), Hair Extensions, Spotify, with strongest over-indexing on Summer Camp (band) (540.31× the country average).

Demographically, the Nail polish audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nail polish fan in United States is more female, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Summer Camp (band).

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nail polish profile in United States.

Audience size
18.8M
in United States
Gender
79.7%♀
20.3% male
Age
35.2
average years
Country rank
#1775
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nail polish fans

79.7% are female, 20.3% are male, average age 35.2.

Fig. 02

Gender split

79.7%
Female
20.3%
Male
Demographic split for Nail polish audience in United States
MetricValue
Female79.7%
Male20.3%
Average age35.2
Estimated audience size18,803,155
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Nail polish audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Nail polish audience comes from United States.

Worldwide audience distribution share by country for Nail polish
CountryShare
United States15.0%
Japan12.4%
China6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nail polish audience in United States is strongest.

Fig. 05

Top regions by affinity

Nail polish fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M1.22×
02Alabama~300K1.20×
03New Jersey~600K1.19×
04New York~1M1.15×
05Washington~400K1.14×
06Pennsylvania~700K1.09×
07Illinois~700K1.09×
08Utah~200K1.09×
09Texas~2M1.08×
10Oregon~200K1.07×
11Connecticut~200K1.07×
12Massachusetts~400K1.06×
13Maryland~300K1.06×
14Ohio~600K1.05×
15Indiana~400K1.05×
16West Virginia~90K1.05×
17Michigan~500K1.04×
18Kansas~200K1.04×
19Virginia~500K1.02×
20Minnesota~300K1.02×
21Louisiana~200K1.02×
22Nebraska~100K1.01×
23Florida~1.5M1.00×
24Georgia~600K1.00×
25North Carolina~600K1.00×
26Kentucky~200K1.00×
27Mississippi~200K1.00×
28Arizona~400K0.99×
29Wisconsin~300K0.99×
30Oklahoma~200K0.99×
31Iowa~200K0.99×
32Arkansas~200K0.98×
33New Mexico~90K0.98×
34Delaware~50K0.98×
35Nevada~200K0.97×
36North Dakota~40K0.96×
37Tennessee~400K0.95×
38Rhode Island~60K0.95×
39South Dakota~40K0.95×
40South Carolina~300K0.94×
41Missouri~300K0.93×
42Colorado~300K0.93×
43Maine~60K0.93×
44Idaho~90K0.92×
45Hawaii~70K0.91×
46Vermont~30K0.91×
47Montana~50K0.90×
48Alaska~40K0.90×
49Washington, District of Columbia~50K0.88×
50New Hampshire~60K0.85×
Fig. 06

Affinity by region

Affinity by region — Nail polish, United States
0.85×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nail polish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nail polish audience
#·InterestCategoryAffinity×
01Summer Camp (band)Music & Radio540.31×
02Long LashesBeauty & Wellness5.62×
03Artificial nailsBeauty & Wellness3.93×
04Hair ExtensionsBeauty & Wellness3.87×
05Long hairBeauty & Wellness3.86×
06Nail salonBeauty & Wellness3.73×
07HairbrushBeauty & Wellness3.65×
08PedicureBeauty & Wellness3.64×
09EyelashBeauty & Wellness3.27×
10Hair coloringBeauty & Wellness3.01×
11BraidHome & Garden2.79×
121080iTechnology & Electronics2.50×
13SephoraShopping2.26×
14Electronic musicMusic & Radio2.01×
15SpotifyInternet & Social Media1.97×
16MemeInternet & Social Media1.96×
17FlowerHome & Garden1.92×
18Jazz musicMusic & Radio1.89×
19Classical musicMusic & Radio1.89×
20Hair productsBeauty & Wellness1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nail polish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nail polish audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.68×
Quality AwarenessPREMIUM1.51×
Design AffinityPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nail polish audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.67×
Community OrientationOPEN0.85×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nail polish have in United States?

Nail polish has an estimated audience of 18,803,155 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nail polish fans?

79.7% of Nail polish fans are female, 20.3% are male, with an average age of 35.2 years.

03

Which brands do Nail polish fans like most?

Nail polish fans show strongest brand affinity for Summer Camp (band) (540.31×), Hair Extensions (3.87×), and Spotify (1.97×) over the country average.

04

Where do Nail polish fans live in United States?

Nail polish fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Nail polish fans also like?

Beyond Nail polish itself, the audience over-indexes on Hair Extensions (3.87×), Spotify (1.97×), Long hair (3.86×), and Long Lashes (5.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nails audiences in United States

See Nail polish audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nail polish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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