Nail polish Audience in United States

Nail polish logo

Nail polish has an estimated audience of 18,803,155 people in United States. 79.7% are female, 20.3% are male, average age 35.2. Top regions: California, Texas, New York. Top brand affinities: Summer Camp (band), Hair Extensions, Spotify, Long hair, Long Lashes.

The average Nail polish fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Summer Camp (band), Hair Extensions, Spotify, with strongest over-indexing on Summer Camp (band) (540.31× the country average). Demographically, the Nail polish audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

Demographics of Nail polish fans

Demographic split for Nail polish audience in United States
MetricValue
Female79.7%
Male20.3%
Average age35.2
Estimated audience size18,803,155

Audience persona

The typical Nail polish fan in United States is more female, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Summer Camp (band).

Top regions in United States

Top regions ranked by reach for Nail polish in United States
RegionReachAffinity
California2,563,7251.24×
Texas1,807,9901.12×
New York1,338,4101.27×
Florida1,322,0811.04×
Pennsylvania720,3481.14×
Illinois714,3621.14×
Ohio619,6041.07×
New Jersey613,7891.28×
Georgia612,7531.06×
North Carolina593,7511.05×
Michigan532,4041.08×
Virginia483,6061.06×
Washington434,8361.15×
Massachusetts409,2821.1×
Arizona391,8221.02×
Tennessee375,6711×
Indiana363,4081.06×
Maryland349,0511.08×
Colorado289,0820.98×
Minnesota283,8891.05×
Alabama283,7771.08×
Wisconsin283,2981×
Missouri279,6490.92×
South Carolina262,3890.93×
Louisiana244,6541.01×
Oregon237,6131.1×
Kentucky226,8520.96×
Oklahoma213,3911.02×
Connecticut205,9291.09×
Utah175,5501.04×
Nevada175,0260.96×
Kansas154,6651.04×
Iowa154,1831×
Mississippi151,7400.98×
Arkansas148,2010.96×
New Mexico90,7540.96×
Nebraska90,0000.95×
West Virginia87,9161×
Idaho81,1860.86×
Hawaii74,6410.92×
New Hampshire58,6220.79×
Maine58,5920.87×
Rhode Island56,0000.94×
Washington, District of Columbia50,5890.9×
Delaware47,7960.92×
Montana41,5560.8×
South Dakota36,8720.85×
Alaska32,2030.8×
North Dakota31,6520.82×
Vermont28,0370.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nail polish audience
BrandAffinityCategory
Summer Camp (band)540.31×Music & Radio
Hair Extensions3.87×Beauty & Wellness
Spotify1.97×Internet & Social Media
Long hair3.86×Beauty & Wellness
Long Lashes5.62×Beauty & Wellness
Electronic music2.01×Music & Radio
Eyelash3.27×Beauty & Wellness
Meme1.96×Internet & Social Media
Sephora2.26×Shopping
1080i2.5×Technology & Electronics
Nail salon3.73×Beauty & Wellness
Jazz music1.89×Music & Radio
Pedicure3.64×Beauty & Wellness
Flower1.92×Home & Garden
Artificial nails3.93×Beauty & Wellness
Hair coloring3.01×Beauty & Wellness
Braid2.79×Home & Garden
Hair products1.6×Beauty & Wellness
Classical music1.89×Music & Radio
Hairbrush3.65×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nail polish audience
TraitClusterScore
Luxury OrientationPREMIUM2.16
Risk AppetiteTHRILL1.5
LGBTQ+ IdentityOPEN1.21
Price SensitivityPREMIUM1.18
Pet OwnershipJOY1.16
Early Adopter MentalityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Nail polish
CountryShare
United States15.0%
Japan12.4%
China6.5%

See Nail polish audiences in other countries

More Nails audiences in United States

Frequently asked questions

How many fans does Nail polish have in United States?

Nail polish has an estimated audience of 18,803,155 people in United States, concentrated in California and Texas.

What is the gender split and age of Nail polish fans?

79.7% of Nail polish fans are female, 20.3% are male, with an average age of 35.2 years.

Which brands do Nail polish fans like most?

Nail polish fans show strongest brand affinity for Summer Camp (band) (540.31×), Hair Extensions (3.87×), and Spotify (1.97×) over the country average.

Where do Nail polish fans live in United States?

Nail polish fans in United States are most concentrated in California (reach 2,563,725), Texas (reach 1,807,990), and New York (reach 1,338,410). These three regions account for the largest share of the active audience.

What other brands do Nail polish fans also like?

Beyond Nail polish itself, the audience over-indexes on Hair Extensions (3.87×), Spotify (1.97×), Long hair (3.86×), and Long Lashes (5.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nail polish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.