Rascasse Audience Intelligence

Hairbrush Audience in United States

A data profile of the people who buy, follow and care about Hairbrush in United States — modelled from more than twelve digital signal sources. Hairbrush has an estimated audience of 16,169,475 people in United States.

#11among Hair in United States#1462among Topic in United States#55in Beauty & Wellness

The average Hairbrush fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair iron, Hair dryer, Hair straightening, with strongest over-indexing on Hair iron (7.62× the country average).

Demographically, the Hairbrush audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hairbrush fan in United States is more female, around 35.0 years old, with strong Individualism tendencies and a notable affinity for Hair iron.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hairbrush profile in United States.

Audience size
16.2M
in United States
Gender
70.5%♀
29.5% male
Age
35.0
average years
Country rank
#2142
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hairbrush fans

70.5% are female, 29.5% are male, average age 35.0.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Hairbrush audience in United States
MetricValue
Female70.5%
Male29.5%
Average age35.0
Estimated audience size16,169,475
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Hairbrush audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Hairbrush audience comes from United States.

Worldwide audience distribution share by country for Hairbrush
CountryShare
Japan20.4%
United States19.3%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hairbrush audience in United States is strongest.

Fig. 05

Top regions by affinity

Hairbrush fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.25×
02Texas~1.5M1.23×
03New Jersey~500K1.17×
04Indiana~300K1.15×
05Nebraska~90K1.12×
06New York~1M1.11×
07Arkansas~100K1.10×
08Illinois~600K1.09×
09West Virginia~80K1.09×
10Kentucky~200K1.08×
11Connecticut~200K1.08×
12Pennsylvania~600K1.07×
13Massachusetts~300K1.07×
14Kansas~100K1.07×
15Louisiana~200K1.06×
16Iowa~100K1.06×
17Virginia~400K1.05×
18Georgia~500K1.04×
19Michigan~400K1.04×
20Oklahoma~200K1.04×
21Nevada~200K1.04×
22North Carolina~500K1.03×
23Alabama~200K1.03×
24Minnesota~200K1.02×
25Arizona~300K1.01×
26Missouri~300K1.01×
27Utah~100K1.01×
28Mississippi~100K1.01×
29South Dakota~40K1.00×
30Washington~300K0.99×
31Oregon~200K0.99×
32Florida~1M0.98×
33Tennessee~300K0.98×
34Maryland~300K0.98×
35South Carolina~200K0.98×
36North Dakota~30K0.98×
37Rhode Island~50K0.97×
38Maine~60K0.95×
39Ohio~500K0.94×
40Hawaii~70K0.94×
41New Hampshire~60K0.93×
42Idaho~70K0.92×
43Wisconsin~200K0.91×
44Alaska~30K0.91×
45Colorado~200K0.90×
46Delaware~40K0.89×
47Vermont~30K0.89×
48New Mexico~70K0.87×
49Washington, District of Columbia~40K0.83×
50Montana~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Hairbrush, United States
0.83×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hairbrush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hairbrush audience
#·InterestCategoryAffinity×
01Hair tutorialsBeauty & Wellness9.23×
02Hair ironBeauty & Wellness7.62×
03Rhianna (singer)Music & Radio6.92×
04Hair dryerBeauty & Wellness6.55×
05Hair straighteningBeauty & Wellness5.25×
06DIY & Craft IdeasHome & Garden5.10×
07Hair conditionerBeauty & Wellness4.11×
08NigeriaTravel & Leisure3.64×
09Hair ExtensionsBeauty & Wellness3.34×
10Human hair growthHealth3.26×
11Curly HairBeauty & Wellness2.76×
12ShampooBeauty & Wellness2.74×
13BraidHome & Garden2.67×
14Hair follicleBeauty & Wellness2.50×
15Hair careBeauty & Wellness2.42×
16Hair productsBeauty & Wellness2.28×
17TikTokInternet & Social Media2.17×
18HairstyleBeauty & Wellness1.86×
19BeautyBeauty & Wellness1.75×
20BeveragesFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hairbrush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hairbrush audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.46×
MindfulnessBALANCE1.39×
CreativityOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hairbrush audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Luxury OrientationPREMIUM0.70×
Quality AwarenessPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hairbrush have in United States?

Hairbrush has an estimated audience of 16,169,475 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hairbrush fans?

70.5% of Hairbrush fans are female, 29.5% are male, with an average age of 35.0 years.

03

Which brands do Hairbrush fans like most?

Hairbrush fans show strongest brand affinity for Hair iron (7.62×), Hair dryer (6.55×), and Hair straightening (5.25×) over the country average.

04

Where do Hairbrush fans live in United States?

Hairbrush fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Hairbrush fans also like?

Beyond Hairbrush itself, the audience over-indexes on Hair dryer (6.55×), Hair straightening (5.25×), Rhianna (singer) (6.92×), and Hair tutorials (9.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

See Hairbrush audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hairbrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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