Hairbrush Audience in United States

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Hairbrush has an estimated audience of 16,169,475 people in United States. 70.5% are female, 29.5% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Hair iron, Hair dryer, Hair straightening, Rhianna (singer), TikTok.

The average Hairbrush fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hair iron, Hair dryer, Hair straightening, with strongest over-indexing on Hair iron (7.62× the country average). Demographically, the Hairbrush audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Hairbrush fans

Demographic split for Hairbrush audience in United States
MetricValue
Female70.5%
Male29.5%
Average age35.0
Estimated audience size16,169,475

Audience persona

The typical Hairbrush fan in United States is more female, around 35.0 years old, with strong Creativity tendencies and a notable affinity for Hair iron.

Top regions in United States

Top regions ranked by reach for Hairbrush in United States
RegionReachAffinity
California2,364,0171.33×
Texas1,759,9611.27×
Florida1,176,9741.08×
New York1,122,1901.24×
Illinois618,2261.15×
Pennsylvania559,6941.03×
Georgia545,4031.09×
North Carolina504,7911.04×
Ohio475,8100.96×
New Jersey471,1731.15×
Virginia458,3301.16×
Michigan446,8531.06×
Indiana356,7471.21×
Massachusetts350,5961.1×
Washington334,5681.03×
Arizona330,4481×
Tennessee323,3551×
Maryland284,4751.02×
Missouri260,0621×
Colorado243,5940.96×
Minnesota240,9191.04×
South Carolina232,4890.96×
Alabama231,0701.02×
Louisiana216,5961.04×
Wisconsin213,9400.88×
Kentucky212,2761.05×
Oklahoma191,0331.06×
Oregon187,5671.01×
Connecticut182,5841.13×
Nevada174,6031.12×
Utah145,5331.01×
Arkansas137,7531.03×
Iowa136,7831.03×
Mississippi131,3350.99×
Kansas125,9910.99×
Nebraska85,2221.05×
West Virginia81,4921.08×
Idaho70,0860.86×
New Mexico68,7760.85×
Hawaii66,3350.95×
New Hampshire57,3480.9×
Maine53,1180.92×
Rhode Island48,9760.95×
Washington, District of Columbia41,2050.85×
Delaware36,8820.83×
South Dakota31,8330.85×
Montana29,5130.66×
North Dakota28,6560.86×
Alaska27,9220.81×
Vermont21,3490.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hairbrush audience
BrandAffinityCategory
Hair iron7.62×Beauty & Wellness
Hair dryer6.55×Beauty & Wellness
Hair straightening5.25×Beauty & Wellness
Rhianna (singer)6.92×Music & Radio
TikTok2.17×Internet & Social Media
Hair tutorials9.23×Beauty & Wellness
Beauty1.75×Beauty & Wellness
Hair products2.28×Beauty & Wellness
Hair conditioner4.11×Beauty & Wellness
Hair Extensions3.34×Beauty & Wellness
Beverages1.54×Food & Beverages
Human hair growth3.26×Health
Hair care2.42×Beauty & Wellness
Braid2.67×Home & Garden
Nigeria3.64×Travel & Leisure
Shampoo2.74×Beauty & Wellness
Curly Hair2.76×Beauty & Wellness
Hairstyle1.86×Beauty & Wellness
Hair follicle2.5×Beauty & Wellness
DIY & Craft Ideas5.1×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hairbrush audience
TraitClusterScore
CreativityOPEN1.23
Price SensitivityPREMIUM1.21
Pet OwnershipJOY1.07
Social Media UsageJOY1.06
Healthy LifestyleBALANCE1.02
Luxury OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Hairbrush
CountryShare
Japan20.4%
United States19.3%
Brazil4.2%

See Hairbrush audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Hairbrush have in United States?

Hairbrush has an estimated audience of 16,169,475 people in United States, concentrated in California and Texas.

What is the gender split and age of Hairbrush fans?

70.5% of Hairbrush fans are female, 29.5% are male, with an average age of 35.0 years.

Which brands do Hairbrush fans like most?

Hairbrush fans show strongest brand affinity for Hair iron (7.62×), Hair dryer (6.55×), and Hair straightening (5.25×) over the country average.

Where do Hairbrush fans live in United States?

Hairbrush fans in United States are most concentrated in California (reach 2,364,017), Texas (reach 1,759,961), and Florida (reach 1,176,974). These three regions account for the largest share of the active audience.

What other brands do Hairbrush fans also like?

Beyond Hairbrush itself, the audience over-indexes on Hair dryer (6.55×), Hair straightening (5.25×), Rhianna (singer) (6.92×), and TikTok (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hairbrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.