Rascasse Audience Intelligence

Hairbrush Audience in Brazil

Name: Hairbrush — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Hairbrush in Brazil — modelled from more than twelve digital signal sources. Hairbrush has an estimated audience of 3,522,803 people in Brazil.

#11among Hair in Brazil #1269among Topic in Brazil #64in Beauty & Wellness

The average Hairbrush fan in Brazil is 38.5 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hairbrush profile in Brazil.

Audience size

3.5M

in Brazil

Gender

85.1%♀

14.9% male

Age

38.5

average years

Country rank

#1948

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Hairbrush fans

85.1% are female, 14.9% are male, average age 38.5.

Fig. 02

Gender split

85.1%

Female

14.9%

Male

Demographic split for Hairbrush audience in Brazil
Metric	Value
Female	85.1%
Male	14.9%
Average age	38.5
Estimated audience size	3,522,803

Fig. 03

Age distribution

Age distribution of the Hairbrush audience in Brazil
Age bracket	Share	%
16-19		16%
20-29		24%
30-39		23%
40-49		21%
50+		16%

Fig. 04

Worldwide distribution

4.2%

of the worldwide Hairbrush audience comes from Brazil.

Worldwide audience distribution share by country for Hairbrush
Country	Share
Japan	20.4%
United States	19.3%
Brazil	4.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hairbrush audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Hairbrush fans by region: top regions in Brazil
#	Region	Reach	×
01	Acre	~10K	1.15×
02	Amapá	~10K	1.11×
03	Roraima	~10K	1.05×
04	Tocantins	~20K	1.04×
05	Rondônia	~30K	1.03×
06	Rio de Janeiro	~300K	1.01×
07	Federal District	~60K	1.01×
08	Piauí	~50K	1.01×
09	Sergipe	~40K	1.00×
10	Paraíba	~70K	0.98×
11	Rio Grande do Norte	~60K	0.98×
12	Alagoas	~50K	0.98×
13	São Paulo	~900K	0.97×
14	Amazonas	~60K	0.97×
15	Mato Grosso do Sul	~50K	0.97×
16	Santa Catarina	~200K	0.95×
17	Maranhão	~80K	0.95×
18	Mato Grosso	~60K	0.95×
19	Rio Grande do Sul	~200K	0.94×
20	Pernambuco	~200K	0.94×
21	Espírito Santo	~70K	0.94×
22	Pará	~100K	0.93×
23	Ceará	~100K	0.91×
24	Goiás	~100K	0.91×
25	Bahia	~200K	0.90×
26	Paraná	~200K	0.90×
27	Minas Gerais	~300K	0.89×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Brazil

Hair products (18,052,287)
Hair care (10,563,061)
Hair coloring (9,429,616)
Shampoo (8,821,530)
Hair conditioner (7,463,798)

See Hairbrush audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Hairbrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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