Beauty & Wellness audiences in Brazil

The strongest Beauty & Wellness audiences in Brazil, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Beauty & Wellness in Brazil — full ranking

Top Beauty & Wellness audiences

  1. Beauty (35.1M)
  2. Cosmetics (27.6M)
  3. Fragrances (19.3M)
  4. Beauty salons (19M)
  5. Hair products (18.1M)
  6. Spas (15M)
  7. Skin (13.1M)
  8. Skin care (10.7M)
  9. Hair care (10.6M)
  10. Eyebrow (10.4M)
  11. Hairstyle (10.2M)
  12. Manicure & Pedicure (9.8M)
  13. Hair coloring (9.4M)
  14. Shampoo (8.8M)
  15. Smile (8.3M)
  16. Lipstick (8.3M)
  17. Nail polish (8M)
  18. Anti-aging cream (7.9M)
  19. Hair removal (7.7M)
  20. Hair conditioner (7.5M)
  21. Manicure (7.2M)
  22. Odor (7M)
  23. Hygiene (6.8M)
  24. Permanent makeup (6.7M)
  25. Nail art (6.6M)
  26. Natural skin care (6.5M)
  27. Lip (6.4M)
  28. Facial (6.2M)
  29. Mascara (6.1M)
  30. Eye shadow (6M)
  31. Pedicure (6M)
  32. Eye liner (5.9M)
  33. L'Oréal (5.7M)
  34. Hair iron (5.7M)
  35. Makeup Tutorials (5.6M)
  36. Keratin (5.6M)
  37. Lip gloss (5.5M)
  38. Artificial nails (5.5M)
  39. Long hair (5.5M)
  40. Nail salon (5.2M)
  41. Foundation (cosmetics) (5.1M)
  42. Dermatology (5M)
  43. Beard (5M)
  44. Waxing (5M)
  45. Ageing (5M)
  46. Body art (5M)
  47. Hair straightening (4.9M)
  48. Laser (4.8M)
  49. Toothpaste (4.7M)
  50. Toothbrush (4.6M)

Other categories in Brazil

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