Rascasse Audience Intelligence

Beauty & Wellness audiences in Brazil

The strongest Beauty & Wellness audiences in Brazil, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Beauty & Wellness audiences ranked 21categories in Brazil 2026data year
Section 01

Top Beauty & Wellness audiences

The strongest Beauty & Wellness audiences in Brazil, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Beauty & Wellness in Brazil — full ranking

  1. Beauty35.1M
  2. Cosmetics27.6M
  3. Fragrances19.3M
  4. Beauty salons19M
  5. Hair products18.1M
  6. Spas15M
  7. Skin13.1M
  8. Skin care10.7M
  9. Hair care10.6M
  10. Eyebrow10.4M
  11. Hairstyle10.2M
  12. Manicure & Pedicure9.8M
  13. Hair coloring9.4M
  14. Shampoo8.8M
  15. Smile8.3M
  16. Lipstick8.3M
  17. Nail polish8M
  18. Anti-aging cream7.9M
  19. Hair removal7.7M
  20. Hair conditioner7.5M
  21. Manicure7.2M
  22. Odor7M
  23. Hygiene6.8M
  24. Permanent makeup6.7M
  25. Nail art6.6M
  26. Natural skin care6.5M
  27. Lip6.4M
  28. Facial6.2M
  29. Mascara6.1M
  30. Eye shadow6M
  31. Pedicure6M
  32. Eye liner5.9M
  33. L'Oréal5.7M
  34. Hair iron5.7M
  35. Makeup Tutorials5.6M
  36. Keratin5.6M
  37. Lip gloss5.5M
  38. Artificial nails5.5M
  39. Long hair5.5M
  40. Nail salon5.2M
  41. Foundation (cosmetics)5.1M
  42. Dermatology5M
  43. Beard5M
  44. Waxing5M
  45. Ageing5M
  46. Body art5M
  47. Hair straightening4.9M
  48. Laser4.8M
  49. Toothpaste4.7M
  50. Toothbrush4.6M
Section 02

Other categories in Brazil