A data profile of the people who buy, follow and care about Ageing in Brazil — modelled from more than twelve digital signal sources. Ageing has an estimated audience of 5,004,477 people in Brazil.
Ageing has an estimated audience of 5,004,477 people in Brazil. 79.4% are female, 20.6% are male, average age 44.4. Top brand affinities: Instagram, Medicine, Personal care, Rock music, Shopping malls.
Top brand affinities include Instagram, Medicine, Personal care, with strongest over-indexing on Instagram (1.84× the country average).
Demographically, the Ageing audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Design Affinity, Creativity.
The typical Ageing fan in Brazil is more female, around 44.4 years old, with strong Design Affinity tendencies and a notable affinity for Instagram.
The key figures that characterise the Ageing profile in Brazil.
79.4% are female, 20.6% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 79.4% |
| Male | 20.6% |
| Average age | 44.4 |
| Estimated audience size | 5,004,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Ageing audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.0% |
| United Kingdom | 4.7% |
| Japan | 4.5% |
The strongest cross-interests of the Ageing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eye liner | Beauty & Wellness | 2.87× | ||
| 02 | Natural skin care | Beauty & Wellness | 2.74× | ||
| 03 | Lip gloss | Beauty & Wellness | 2.72× | ||
| 04 | Anti-aging cream | Beauty & Wellness | 2.68× | ||
| 05 | Hair iron | Beauty & Wellness | 2.67× | ||
| 06 | Lojas Renner | Fashion & Accessoires | 2.11× | ||
| 07 | Skin care | Beauty & Wellness | 2.03× | ||
| 08 | mulheres | Movies & TV | 1.99× | ||
| 09 | Medicine | Business & Career | 1.97× | ||
| 10 | Internet & Social Media | 1.84× | |||
| 11 | Personal care | Health | 1.80× | ||
| 12 | Rock music | Music & Radio | 1.80× | ||
| 13 | Beauty salons | Beauty & Wellness | 1.79× | ||
| 14 | Hip hop music | Music & Radio | 1.77× | ||
| 15 | Pop music | Music & Radio | 1.75× | ||
| 16 | Fragrances | Beauty & Wellness | 1.69× | ||
| 17 | Shopping malls | Shopping | 1.64× | ||
| 18 | Country music | Music & Radio | 1.58× | ||
| 19 | Entrepreneurship | Business & Career | 1.58× | ||
| 20 | Furniture | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.57× | |
| Creativity | OPEN | 1.46× | |
| Mindfulness | BALANCE | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ageing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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